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The Hair Gel Market was valued at USD 4.80 Billion in 2024, and is expected to reach USD 6.10 Billion by 2030, rising at a CAGR of 4.13%. The market is influenced by evolving consumer behavior and innovations in formulation. Increasing demand for natural, clean-label hair styling products free from harsh chemicals is propelling manufacturers to incorporate ingredients such as aloe vera, flaxseed, and essential oils. Social media and influencer-driven marketing across platforms like TikTok, Instagram, and YouTube are significantly enhancing product visibility and consumer engagement. Additionally, the surge in male grooming and lifestyle shifts among urban professionals are bolstering the demand for versatile hair styling solutions, thereby fueling overall market expansion. Speak directly to the analyst to clarify any post sales queries you may have.
10% Free customizationThis report comes with 10% free customization, enabling you to add data that meets your specific business needs.
Key Market Drivers
Growing Demand for Personal Grooming and Self-Expression
A key driver for the global hair gel market is the heightened focus on personal grooming and self-expression across all consumer demographics. Individuals view personal care as an extension of their personality, with hair gels offering flexible styling options to suit various looks - ranging from professional to casual and everything in between. Platforms such as TikTok, Instagram, and YouTube are further amplifying this trend, particularly among millennials and Gen Z. Influencer endorsements and viral styling tutorials inspire consumers to explore and adopt trending hairstyles. According to a 2024 survey, 78% of Gen Z and millennial users have purchased beauty or haircare products based on social media influencer recommendations, highlighting the powerful role digital platforms play in shaping purchasing decisions and driving market growth.Key Market Challenges
Growing Consumer Concerns Over Chemical Ingredients
A major challenge facing the global hair gel market is the increasing awareness among consumers regarding the health risks posed by synthetic ingredients in conventional hair gels. Ingredients like alcohols, parabens, sulfates, and synthetic fragrances are often linked to scalp irritation, hair dryness, and long-term damage with continuous use. As consumers become more educated through digital content, product reviews, and health-conscious influencers, many are turning away from products perceived as harmful. This shift is particularly notable among younger consumers who prefer clean, natural alternatives, pressuring manufacturers to reformulate and adopt transparent labeling practices.Key Market Trends
Growth of Gender-Neutral and Inclusive Hair Styling Products
An emerging trend reshaping the hair gel industry is the transition toward gender-neutral and inclusive product offerings. Traditionally, hair gels were marketed along rigid gender lines, but evolving societal views on gender identity have encouraged a move toward more universal formulations. Brands are now introducing products that cater to all hair types and styling needs, regardless of gender. Packaging is becoming more minimal and neutral, and marketing strategies increasingly highlight diversity in age, gender, and ethnicity. This inclusive approach resonates strongly with Gen Z and millennial consumers, fostering greater brand loyalty and expanding the market reach.Key Market Players
- Mandom Corporation
- Unilever plc
- The Estee Lauder Companies Inc.
- Coty Inc.
- L'Oreal S.A.
- Henkel AG & Co. KGaA
- Cassisevan, Inc. (Johnny B. Hair Care)
- Aveda Corporation
- Revlon Inc.
- The Procter & Gamble Company
Report Scope:
In this report, the Global Hair Gel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:Hair Gel Market, By Type:
- Tubes
- Jars
Hair Gel Market, By Distribution Channel:
- Supermarket/Hypermarket
- Convenience Stores
- Specialty Store
- Online
- Others
Hair Gel Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- South America
- Argentina
- Colombia
- Brazil
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Hair Gel Market.Available Customizations:
With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.Company Information
- Detailed analysis and profiling of additional market players (up to five).
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Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
4. Voice of Customer
5. Global Hair Gel Market Outlook
6. North America Hair Gel Market Outlook
7. Europe Hair Gel Market Outlook
8. Asia-Pacific Hair Gel Market Outlook
9. Middle East & Africa Hair Gel Market Outlook
10. South America Hair Gel Market Outlook
11. Market Dynamics
12. Market Trends & Developments
14. Porters Five Forces Analysis
15. Competitive Landscape
Companies Mentioned
- Mandom Corporation
- Unilever plc
- The Estee Lauder Companies Inc.
- Coty Inc.
- L'Oreal S.A.
- Henkel AG & Co. KGaA
- Cassisevan, Inc. (Johnny B. Hair Care)
- Aveda Corporation
- Revlon Inc.
- The Procter & Gamble Company
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 181 |
| Published | June 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 4.8 Billion |
| Forecasted Market Value ( USD | $ 6.1 Billion |
| Compound Annual Growth Rate | 4.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
