The AI in Sports Market was valued at USD 8.91 billion in 2024, and is projected to reach USD 27.62 billion by 2030, rising at a CAGR of 21.10%. The market growth is driven by the rising use of AI-driven technologies by sports organizations to boost performance, streamline training, and elevate fan engagement.
Major growth factors include AI’s capability to process large volumes of data, deliver real-time insights, and automate various tasks, thereby enhancing decision-making and operational efficiency. Artificial intelligence (AI) is also making an impact beyond the field, playing a role in areas like sports marketing, analytics, reporting, and performance evaluation. For instance, writing tools powered by AI are helping coaches to document training sessions more effectively, while sports journalists are using AI to generate match reports.
Recent market trends highlight the growing use of AI for athlete monitoring, performance evaluation, injury prevention, and enhancing fan experiences through virtual and augmented reality. Emerging opportunities in the AI sports market include expanding its application to areas like player search and development, integrating AI with wearable devices, and creating AI-driven platforms for sports betting and gaming. For instance, in December 2023, Intel introduced the ai.io platform and aiScout app, which enables athletes globally to showcase their skills, helping clubs to discover inaccessible talent. It also enhances performance analysis and injury prevention, transforming research and player development.
The increasing use of AI-powered analytics platforms is also significantly fueling the growth of AI in sports industry. These tools provide valuable insights into team dynamics, player performance, and opponents’ strategies. AI algorithms excel at processing a variety of data sources, such as video footage, player-tracking information, and data from wearable sensors. By analyzing these datasets, AI can detect patterns or irregularities that might be missed by human observation. This helps teams and coaches make more informed decisions and gain a competitive edge.
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Major growth factors include AI’s capability to process large volumes of data, deliver real-time insights, and automate various tasks, thereby enhancing decision-making and operational efficiency. Artificial intelligence (AI) is also making an impact beyond the field, playing a role in areas like sports marketing, analytics, reporting, and performance evaluation. For instance, writing tools powered by AI are helping coaches to document training sessions more effectively, while sports journalists are using AI to generate match reports.
Recent market trends highlight the growing use of AI for athlete monitoring, performance evaluation, injury prevention, and enhancing fan experiences through virtual and augmented reality. Emerging opportunities in the AI sports market include expanding its application to areas like player search and development, integrating AI with wearable devices, and creating AI-driven platforms for sports betting and gaming. For instance, in December 2023, Intel introduced the ai.io platform and aiScout app, which enables athletes globally to showcase their skills, helping clubs to discover inaccessible talent. It also enhances performance analysis and injury prevention, transforming research and player development.
The increasing use of AI-powered analytics platforms is also significantly fueling the growth of AI in sports industry. These tools provide valuable insights into team dynamics, player performance, and opponents’ strategies. AI algorithms excel at processing a variety of data sources, such as video footage, player-tracking information, and data from wearable sensors. By analyzing these datasets, AI can detect patterns or irregularities that might be missed by human observation. This helps teams and coaches make more informed decisions and gain a competitive edge.
Global AI In Sports Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, the analyst has segmented the global AI in sports market report based on offering, technology, sports type, and region:Offering Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
Technology Outlook (Revenue, USD Million, 2018-2030)
- Gen AI
- Other AI
Sports Type Outlook (Revenue, USD Million, 2018-2030)
- Individual
- Team Sports
- Esports
Regional Outlook (Revenue, USD Million, 2018-2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Latin America
- Brazil
- Middle East and Africa (MEA)
- KSA
- UAE
- South Africa
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
Why Should You Buy This Report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. AI in Sports Market Variables, Trends, & Scope
Chapter 4. AI in Sports Market: Offering Estimates & Trend Analysis
Chapter 5. AI in Sports Market: Technology Estimates & Trend Analysis
Chapter 6. AI in Sports Market: Sports Type Estimates & Trend Analysis
Chapter 7. AI in Sports Market: Regional Estimates & Trend Analysis
Chapter 8. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The major companies featured in this AI in Sports market report include:- International Business Machines Corporation (IBM)
- Microsoft
- Catapult
- SAP SE or an SAP affiliate company
- SAS Institute Inc.
- Oracle
- Sportradar AG
- Pixellot
- SwingVision Inc.
- Zone7 Technologies Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 100 |
| Published | May 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 8.91 Billion |
| Forecasted Market Value ( USD | $ 27.62 Billion |
| Compound Annual Growth Rate | 21.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
