The U.S. Color Cosmetics Market was valued at USD 21.52 billion in 2024, and is projected to reach USD 35.51 billion by 2030, rising at a CAGR of 8.80%. E-commerce and technology have reshaped the color cosmetics industry by making products more accessible and shopping more personalized, thanks to innovations such as AR virtual try-ons. Simultaneously, platforms such as Instagram, YouTube, and TikTok influence consumer behavior through beauty influencers and viral content, prompting brands to use social media for product launches, audience engagement, and trend creation. 
In addition, 2024 has seen rapid growth in the men’s grooming and skincare segment, fueled by evolving social norms and the impact of social media-particularly TikTok, where hashtags such as #mensskincare have gained massive traction. With more men incorporating skincare and beauty into their daily routines, brands are expanding their offerings to cater to this demographic. This shift highlights a broader redefinition of masculinity and underscores social media's role in reshaping consumer behavior and marketing strategies across the beauty landscape.
Modern consumers are increasingly looking for beauty products that not only enhance their appearance but also support skin health. This shift in preference has driven the rise of hybrid cosmetics-products that merge the visual appeal of makeup with the benefits of skincare. Formulations enriched with ingredients like hyaluronic acid, peptides, and niacinamide, as well as items such as foundations with SPF or moisturizing lipsticks, reflect this wellness-focused trend. These multifunctional products offer added value through hydration, anti-aging effects, and improved skin texture, appealing to those who want both beauty and skincare in one solution.
The growing focus on inclusivity and diversity plays a vital role in expanding the U.S. color cosmetics market. Consumers now expect beauty brands to develop products that accommodate a broad range of skin tones and celebrate diverse identities. This movement goes beyond being a trend-it addresses long-standing calls for better representation and fairness in the beauty industry. Brands that embrace inclusivity are receiving strong support from consumers. For example, offering an extensive range of foundation shades helps individuals find products that suit their skin tones, promoting a sense of recognition and acceptance. This not only fulfills practical needs but also strengthens brand trust and loyalty. Inclusivity also extends into brand marketing strategies. Companies that highlight diverse models and share genuine, relatable stories in their campaigns tend to connect more meaningfully with a wider audience. Such inclusive representation ensures that all consumers feel acknowledged and respected, enhancing brand perception and encouraging deeper consumer engagement.
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In addition, 2024 has seen rapid growth in the men’s grooming and skincare segment, fueled by evolving social norms and the impact of social media-particularly TikTok, where hashtags such as #mensskincare have gained massive traction. With more men incorporating skincare and beauty into their daily routines, brands are expanding their offerings to cater to this demographic. This shift highlights a broader redefinition of masculinity and underscores social media's role in reshaping consumer behavior and marketing strategies across the beauty landscape.
Modern consumers are increasingly looking for beauty products that not only enhance their appearance but also support skin health. This shift in preference has driven the rise of hybrid cosmetics-products that merge the visual appeal of makeup with the benefits of skincare. Formulations enriched with ingredients like hyaluronic acid, peptides, and niacinamide, as well as items such as foundations with SPF or moisturizing lipsticks, reflect this wellness-focused trend. These multifunctional products offer added value through hydration, anti-aging effects, and improved skin texture, appealing to those who want both beauty and skincare in one solution.
The growing focus on inclusivity and diversity plays a vital role in expanding the U.S. color cosmetics market. Consumers now expect beauty brands to develop products that accommodate a broad range of skin tones and celebrate diverse identities. This movement goes beyond being a trend-it addresses long-standing calls for better representation and fairness in the beauty industry. Brands that embrace inclusivity are receiving strong support from consumers. For example, offering an extensive range of foundation shades helps individuals find products that suit their skin tones, promoting a sense of recognition and acceptance. This not only fulfills practical needs but also strengthens brand trust and loyalty. Inclusivity also extends into brand marketing strategies. Companies that highlight diverse models and share genuine, relatable stories in their campaigns tend to connect more meaningfully with a wider audience. Such inclusive representation ensures that all consumers feel acknowledged and respected, enhancing brand perception and encouraging deeper consumer engagement.
U.S. Color Cosmetics Market Report Highlights
- Facial color cosmetics led the market in 2024 largely due to their integral role in everyday beauty routines and the broad range of products they include. In May 2024, India-based beauty brand Ibaeuty expanded its gender-neutral offerings with the launch of 'Gulabo'-a hybrid skincare-makeup product tailored for brown skin tones. Gulabo offers a pink tint while addressing concerns like inflammation and breakouts. Marketed as gender-neutral, the product reflects Ibaeuty's commitment to inclusivity and redefining traditional beauty norms.
- The U.S. nail color cosmetics market is expected to showcase strong growth from 2025 to 2030, driven by the rise of DIY beauty routines and innovations in safer formulations. Brands like Olive & June have met consumer demand with at-home gel systems, while gel-based, breathable, and non-toxic polishes-marketed as "3-free" to "10-free"-appeal to health-conscious users seeking salon-quality results without harmful chemicals.
- Online sales are expected to grow significantly from 2025 to 2030. This growth is driven by increased market reach, improved accessibility, and personalized shopping experiences enabled by advanced data analytics. By leveraging consumer insights, brands can offer tailored recommendations and targeted promotions, boosting customer engagement, satisfaction, and loyalty in a competitive market.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
Why Should You Buy This Report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. U.S. Color Cosmetics Market Variables and Trends
Chapter 4. U.S. Color Cosmetics Market: Product Estimates & Trend Analysis
Chapter 5. U.S. Color Cosmetics Market: Distribution Channel Estimates & Trend Analysis
Chapter 6. U.S. Color Cosmetics Market: Competitive Analysis
List of Tables
List of Figures
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 100 |
| Published | May 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 21.52 Billion |
| Forecasted Market Value ( USD | $ 35.51 Billion |
| Compound Annual Growth Rate | 8.8% |
| Regions Covered | United States |
| No. of Companies Mentioned | 11 |
