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Baby Powder Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type- Product Image
Baby Powder Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type- Product Image
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Baby Powder Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

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    Report

  • 85 Pages
  • June 2025
  • Region: Global
  • Prof Research
  • ID: 6098409
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Baby Powder Market Summary

Introduction and Market Overview

Baby powder, used to prevent diaper rash and skin irritation, is driven by heightened parental concern for infant skin health, with 134 million newborns globally in 2023, particularly in high-birth-rate regions like Asia Pacific and Africa. Growing awareness of chemical safety has spurred demand for talc-free, cornstarch-based powders, aligning with consumer preferences for natural ingredients. The global middle class, projected to reach 5.6 billion by 2030, increases spending on premium baby care products, while 68% urban populations favor convenient solutions. Stringent safety regulations in regions like the U.S. and EU promote talc-free, fragrance-free formulations. E-commerce, growing 9% to USD 8.8 trillion in 2024, enhances accessibility through platforms like Amazon and Walmart. The global baby powder market is estimated at USD 1.0-1.5 billion in 2025, with a CAGR of 4%-8% through 2030, fueled by infant care needs, safety concerns, and digital distribution trends.

Regional Market Trends

  • Asia Pacific: China, India, and Indonesia lead with high birth rates and growing pediatric care demand.
  • North America: The U.S. and Canada focus on organic and talc-free baby powders.
  • Europe: Germany, France, and the UK emphasize eco-friendly infant care products.
  • Rest of the World: Nigeria and Brazil expand with rising middle-class spending.

Distribution Channel Analysis

  • Online: Expected growth of 4.5%-8.5%, driven by e-commerce platforms. Trends focus on subscription-based models for recurring purchases.
  • Offline: Projected growth of 3.5%-7.5%, through supermarkets and pharmacies. Trends emphasize in-store promotions and trusted retail branding.

Type Analysis

  • Talc-Based: Anticipated growth of 3%-6%, used in traditional markets. Trends focus on regulatory-compliant, safe formulations.
  • Talc-Free: Expected growth of 5%-9%, driven by safety concerns. Trends highlight natural, hypoallergenic ingredients like cornstarch.

Key Market Players

  • Johnson & Johnson: Offers traditional and talc-free baby powders for infant care.
  • Kimberly-Clark: Markets talc-free powders with natural ingredients.
  • Pigeon: Supplies gentle powders for sensitive infant skin.
  • Prestige Consumer Healthcare: Provides eco-friendly baby care powders.
  • Himalaya Wellness: Distributes herbal-based, natural baby powders.

Porter’s Five Forces Analysis

  • Threat of New Entrants: Moderate, as regulatory compliance and brand trust create barriers, but low production costs attract smaller players.
  • Threat of Substitutes: Moderate, with lotions, creams, and diaper rash ointments as alternatives.
  • Bargaining Power of Buyers: High, due to abundant options and parental focus on safety.
  • Bargaining Power of Suppliers: Low, with plentiful raw materials like cornstarch and natural extracts.
  • Competitive Rivalry: High, driven by innovation in natural, hypoallergenic, and eco-friendly formulations.

Market Opportunities and Challenges

Opportunities:

  • Addressing 134 million newborns annually.
  • Capitalizing on demand for talc-free, natural baby powders.
  • Leveraging 5.6 billion middle-class growth by 2030.
  • Benefiting from 68% urban populations and 9% e-commerce growth.
  • Innovating with eco-friendly, hypoallergenic formulations.
  • Expanding in high-birth-rate developing markets.

Challenges:

  • Stringent safety regulations and high compliance costs.
  • Competition from alternative infant skincare products.
  • Consumer concerns over talc-related health risks.
  • Supply chain disruptions for natural ingredients.
  • Price sensitivity in low-income markets.

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Baby Powder Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Baby Powder by Region
8.2 Import of Baby Powder by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Baby Powder Market in North America (2020-2030)
9.1 Baby Powder Market Size
9.2 Baby Powder Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Baby Powder Market in South America (2020-2030)
10.1 Baby Powder Market Size
10.2 Baby Powder Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Baby Powder Market in Asia & Pacific (2020-2030)
11.1 Baby Powder Market Size
11.2 Baby Powder Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southeast Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Baby Powder Market in Europe (2020-2030)
12.1 Baby Powder Market Size
12.2 Baby Powder Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Baby Powder Market in MEA (2020-2030)
13.1 Baby Powder Market Size
13.2 Baby Powder Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Baby Powder Market (2020-2025)
14.1 Baby Powder Market Size
14.2 Baby Powder Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Baby Powder Market Forecast (2025-2030)
15.1 Baby Powder Market Size Forecast
15.2 Baby Powder Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
16.1 Johnson & Johnson
16.1.1 Company Profile
16.1.2 Main Business and Baby Powder Information
16.1.3 SWOT Analysis of Johnson & Johnson
16.1.4 Johnson & Johnson Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.2 KimberlyClark
16.2.1 Company Profile
16.2.2 Main Business and Baby Powder Information
16.2.3 SWOT Analysis of KimberlyClark
16.2.4 KimberlyClark Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.3 Pigeon
16.3.1 Company Profile
16.3.2 Main Business and Baby Powder Information
16.3.3 SWOT Analysis of Pigeon
16.3.4 Pigeon Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.4 Prestige Consumer Healthcare
16.4.1 Company Profile
16.4.2 Main Business and Baby Powder Information
16.4.3 SWOT Analysis of Prestige Consumer Healthcare
16.4.4 Prestige Consumer Healthcare Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.5 Beiersdorf
16.5.1 Company Profile
16.5.2 Main Business and Baby Powder Information
16.5.3 SWOT Analysis of Beiersdorf
16.5.4 Beiersdorf Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.6 Aquaphor
16.6.1 Company Profile
16.6.2 Main Business and Baby Powder Information
16.6.3 SWOT Analysis of Aquaphor
16.6.4 Aquaphor Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.7 California Baby
16.7.1 Company Profile
16.7.2 Main Business and Baby Powder Information
16.7.3 SWOT Analysis of California Baby
16.7.4 California Baby Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.8 Church & Dwight
16.8.1 Company Profile
16.8.2 Main Business and Baby Powder Information
16.8.3 SWOT Analysis of Church & Dwight
16.8.4 Church & Dwight Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.9 Baby Forest
16.9.1 Company Profile
16.9.2 Main Business and Baby Powder Information
16.9.3 SWOT Analysis of Baby Forest
16.9.4 Baby Forest Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
16.10 Himalaya Wellness
16.10.1 Company Profile
16.10.2 Main Business and Baby Powder Information
16.10.3 SWOT Analysis of Himalaya Wellness
16.10.4 Himalaya Wellness Baby Powder Sales, Revenue, Price and Gross Margin (2020-2025)
List of Tables and Figures
Table Abbreviation and Acronyms List
Table Research Scope of Baby Powder Report
Table Data Sources of Baby Powder Report
Table Major Assumptions of Baby Powder Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Baby Powder Picture
Table Baby Powder Classification
Table Baby Powder Applications List
Table Drivers of Baby Powder Market
Table Restraints of Baby Powder Market
Table Opportunities of Baby Powder Market
Table Threats of Baby Powder Market
Table COVID-19 Impact For Baby Powder Market
Table Raw Materials Suppliers List
Table Different Production Methods of Baby Powder
Table Cost Structure Analysis of Baby Powder
Table Key End Users List
Table Latest News of Baby Powder Market
Table Merger and Acquisition List
Table Planned/Future Project of Baby Powder Market
Table Policy of Baby Powder Market
Table 2020-2030 Regional Export of Baby Powder
Table 2020-2030 Regional Import of Baby Powder
Table 2020-2030 Regional Trade Balance
Figure 2020-2030 Regional Trade Balance
Table 2020-2030 North America Baby Powder Market Size and Market Volume List
Figure 2020-2030 North America Baby Powder Market Size and CAGR
Figure 2020-2030 North America Baby Powder Market Volume and CAGR
Table 2020-2030 North America Baby Powder Demand List by Application
Table 2020-2025 North America Baby Powder Key Players Sales List
Table 2020-2025 North America Baby Powder Key Players Market Share List
Table 2020-2030 North America Baby Powder Demand List by Type
Table 2020-2025 North America Baby Powder Price List by Type
Table 2020-2030 United States Baby Powder Market Size and Market Volume List
Table 2020-2030 United States Baby Powder Import & Export List
Table 2020-2030 Canada Baby Powder Market Size and Market Volume List
Table 2020-2030 Canada Baby Powder Import & Export List
Table 2020-2030 Mexico Baby Powder Market Size and Market Volume List
Table 2020-2030 Mexico Baby Powder Import & Export List
Table 2020-2030 South America Baby Powder Market Size and Market Volume List
Figure 2020-2030 South America Baby Powder Market Size and CAGR
Figure 2020-2030 South America Baby Powder Market Volume and CAGR
Table 2020-2030 South America Baby Powder Demand List by Application
Table 2020-2025 South America Baby Powder Key Players Sales List
Table 2020-2025 South America Baby Powder Key Players Market Share List
Table 2020-2030 South America Baby Powder Demand List by Type
Table 2020-2025 South America Baby Powder Price List by Type
Table 2020-2030 Brazil Baby Powder Market Size and Market Volume List
Table 2020-2030 Brazil Baby Powder Import & Export List
Table 2020-2030 Argentina Baby Powder Market Size and Market Volume List
Table 2020-2030 Argentina Baby Powder Import & Export List
Table 2020-2030 Chile Baby Powder Market Size and Market Volume List
Table 2020-2030 Chile Baby Powder Import & Export List
Table 2020-2030 Peru Baby Powder Market Size and Market Volume List
Table 2020-2030 Peru Baby Powder Import & Export List
Table 2020-2030 Asia & Pacific Baby Powder Market Size and Market Volume List
Figure 2020-2030 Asia & Pacific Baby Powder Market Size and CAGR
Figure 2020-2030 Asia & Pacific Baby Powder Market Volume and CAGR
Table 2020-2030 Asia & Pacific Baby Powder Demand List by Application
Table 2020-2025 Asia & Pacific Baby Powder Key Players Sales List
Table 2020-2025 Asia & Pacific Baby Powder Key Players Market Share List
Table 2020-2030 Asia & Pacific Baby Powder Demand List by Type
Table 2020-2025 Asia & Pacific Baby Powder Price List by Type
Table 2020-2030 China Baby Powder Market Size and Market Volume List
Table 2020-2030 China Baby Powder Import & Export List
Table 2020-2030 India Baby Powder Market Size and Market Volume List
Table 2020-2030 India Baby Powder Import & Export List
Table 2020-2030 Japan Baby Powder Market Size and Market Volume List
Table 2020-2030 Japan Baby Powder Import & Export List
Table 2020-2030 South Korea Baby Powder Market Size and Market Volume List
Table 2020-2030 South Korea Baby Powder Import & Export List
Table 2020-2030 Southeast Asia Baby Powder Market Size List
Table 2020-2030 Southeast Asia Baby Powder Market Volume List
Table 2020-2030 Southeast Asia Baby Powder Import List
Table 2020-2030 Southeast Asia Baby Powder Export List
Table 2020-2030 Australia Baby Powder Market Size and Market Volume List
Table 2020-2030 Australia Baby Powder Import & Export List
Table 2020-2030 Europe Baby Powder Market Size and Market Volume List
Figure 2020-2030 Europe Baby Powder Market Size and CAGR
Figure 2020-2030 Europe Baby Powder Market Volume and CAGR
Table 2020-2030 Europe Baby Powder Demand List by Application
Table 2020-2025 Europe Baby Powder Key Players Sales List
Table 2020-2025 Europe Baby Powder Key Players Market Share List
Table 2020-2030 Europe Baby Powder Demand List by Type
Table 2020-2025 Europe Baby Powder Price List by Type
Table 2020-2030 Germany Baby Powder Market Size and Market Volume List
Table 2020-2030 Germany Baby Powder Import & Export List
Table 2020-2030 France Baby Powder Market Size and Market Volume List
Table 2020-2030 France Baby Powder Import & Export List
Table 2020-2030 United Kingdom Baby Powder Market Size and Market Volume List
Table 2020-2030 United Kingdom Baby Powder Import & Export List
Table 2020-2030 Italy Baby Powder Market Size and Market Volume List
Table 2020-2030 Italy Baby Powder Import & Export List
Table 2020-2030 Spain Baby Powder Market Size and Market Volume List
Table 2020-2030 Spain Baby Powder Import & Export List
Table 2020-2030 Belgium Baby Powder Market Size and Market Volume List
Table 2020-2030 Belgium Baby Powder Import & Export List
Table 2020-2030 Netherlands Baby Powder Market Size and Market Volume List
Table 2020-2030 Netherlands Baby Powder Import & Export List
Table 2020-2030 Austria Baby Powder Market Size and Market Volume List
Table 2020-2030 Austria Baby Powder Import & Export List
Table 2020-2030 Poland Baby Powder Market Size and Market Volume List
Table 2020-2030 Poland Baby Powder Import & Export List
Table 2020-2030 Russia Baby Powder Market Size and Market Volume List
Table 2020-2030 Russia Baby Powder Import & Export List
Table 2020-2030 MEA Baby Powder Market Size and Market Volume List
Figure 2020-2030 MEA Baby Powder Market Size and CAGR
Figure 2020-2030 MEA Baby Powder Market Volume and CAGR
Table 2020-2030 MEA Baby Powder Demand List by Application
Table 2020-2025 MEA Baby Powder Key Players Sales List
Table 2020-2025 MEA Baby Powder Key Players Market Share List
Table 2020-2030 MEA Baby Powder Demand List by Type
Table 2020-2025 MEA Baby Powder Price List by Type
Table 2020-2030 Egypt Baby Powder Market Size and Market Volume List
Table 2020-2030 Egypt Baby Powder Import & Export List
Table 2020-2030 Israel Baby Powder Market Size and Market Volume List
Table 2020-2030 Israel Baby Powder Import & Export List
Table 2020-2030 South Africa Baby Powder Market Size and Market Volume List
Table 2020-2030 South Africa Baby Powder Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Baby Powder Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Baby Powder Import & Export List
Table 2020-2030 Turkey Baby Powder Market Size and Market Volume List
Table 2020-2030 Turkey Baby Powder Import & Export List
Table 2020-2025 Global Baby Powder Market Size List by Region
Table 2020-2025 Global Baby Powder Market Size Share List by Region
Table 2020-2025 Global Baby Powder Market Volume List by Region
Table 2020-2025 Global Baby Powder Market Volume Share List by Region
Table 2020-2025 Global Baby Powder Demand List by Application
Table 2020-2025 Global Baby Powder Demand Market Share List by Application
Table 2020-2025 Global Baby Powder Key Vendors Sales List
Table 2020-2025 Global Baby Powder Key Vendors Sales Share List
Figure 2020-2025 Global Baby Powder Market Volume and Growth Rate
Table 2020-2025 Global Baby Powder Key Vendors Revenue List
Figure 2020-2025 Global Baby Powder Market Size and Growth Rate
Table 2020-2025 Global Baby Powder Key Vendors Revenue Share List
Table 2020-2025 Global Baby Powder Demand List by Type
Table 2020-2025 Global Baby Powder Demand Market Share List by Type
Table 2020-2025 Regional Baby Powder Price List
Table 2025-2030 Global Baby Powder Market Size List by Region
Table 2025-2030 Global Baby Powder Market Size Share List by Region
Table 2025-2030 Global Baby Powder Market Volume List by Region
Table 2025-2030 Global Baby Powder Market Volume Share List by Region
Table 2025-2030 Global Baby Powder Demand List by Application
Table 2025-2030 Global Baby Powder Demand Market Share List by Application
Table 2025-2030 Global Baby Powder Key Vendors Sales List
Table 2025-2030 Global Baby Powder Key Vendors Sales Share List
Figure 2025-2030 Global Baby Powder Market Volume and Growth Rate
Table 2025-2030 Global Baby Powder Key Vendors Revenue List
Figure 2025-2030 Global Baby Powder Market Size and Growth Rate
Table 2025-2030 Global Baby Powder Key Vendors Revenue Share List
Table 2025-2030 Global Baby Powder Demand List by Type
Table 2025-2030 Global Baby Powder Demand Market Share List by Type
Table 2025-2030 Baby Powder Regional Price List
Table Johnson & Johnson Information
Table SWOT Analysis of Johnson & Johnson
Table 2020-2025 Johnson & Johnson Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Johnson & Johnson Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Johnson & Johnson Baby Powder Market Share
Table KimberlyClark Information
Table SWOT Analysis of KimberlyClark
Table 2020-2025 KimberlyClark Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 KimberlyClark Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 KimberlyClark Baby Powder Market Share
Table Pigeon Information
Table SWOT Analysis of Pigeon
Table 2020-2025 Pigeon Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Pigeon Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Pigeon Baby Powder Market Share
Table Prestige Consumer Healthcare Information
Table SWOT Analysis of Prestige Consumer Healthcare
Table 2020-2025 Prestige Consumer Healthcare Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Prestige Consumer Healthcare Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Prestige Consumer Healthcare Baby Powder Market Share
Table Beiersdorf Information
Table SWOT Analysis of Beiersdorf
Table 2020-2025 Beiersdorf Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Beiersdorf Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Beiersdorf Baby Powder Market Share
Table Aquaphor Information
Table SWOT Analysis of Aquaphor
Table 2020-2025 Aquaphor Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Aquaphor Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Aquaphor Baby Powder Market Share
Table California Baby Information
Table SWOT Analysis of California Baby
Table 2020-2025 California Baby Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 California Baby Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 California Baby Baby Powder Market Share
Table Church & Dwight Information
Table SWOT Analysis of Church & Dwight
Table 2020-2025 Church & Dwight Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Church & Dwight Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Church & Dwight Baby Powder Market Share
Table Baby Forest Information
Table SWOT Analysis of Baby Forest
Table 2020-2025 Baby Forest Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Baby Forest Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Baby Forest Baby Powder Market Share
Table Himalaya Wellness Information
Table SWOT Analysis of Himalaya Wellness
Table 2020-2025 Himalaya Wellness Baby Powder Sale Volume Price Cost Revenue
Figure 2020-2025 Himalaya Wellness Baby Powder Sale Volume and Growth Rate
Figure 2020-2025 Himalaya Wellness Baby Powder Market Share

Companies Mentioned

  • Johnson & Johnson
  • KimberlyClark
  • Pigeon
  • Prestige Consumer Healthcare
  • Beiersdorf
  • Aquaphor
  • California Baby
  • Church & Dwight
  • Baby Forest
  • Himalaya Wellness

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