The recommerce market in United States is expected to grow by 11.2% on annual basis to reach US$64.29 billion in 2025.
The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 14.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.4% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 57.80 billion to approximately USD 91.97 billion.
This report provides a detailed data-centric analysis of the recommerce market in United States, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.
It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Over the next 2-4 years, recommerce will become embedded across retail categories, with trusted resale flows, standardized refurbishment, and infrastructure-backed scaling defining the next phase of market maturity.
The U.S. recommerce market is increasingly dominated by category-specialized players and infrastructure enablers.
The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 14.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.4% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 57.80 billion to approximately USD 91.97 billion.
This report provides a detailed data-centric analysis of the recommerce market in United States, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.
It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Recommerce in the U.S. is undergoing structural formalization, moving from fragmented peer-to-peer resale toward platformized, infrastructure-backed, and regulation-compliant models. Electronics and apparel are leading this transformation as OEMs, brands, and retailers embed trade-in, resale, and repair into core operations - not as auxiliary channels but as strategic imperatives. Platforms like eBay, Back Market, and ThredUp are scaling authentication, logistics, and resale infrastructure while brand-owned resale is becoming standard in apparel.Electronics Recommerce Is Scaling Through OEM and Retailer Trade-In Models
- Recommerce in consumer electronics is scaling rapidly through structured trade-in and refurbishment programs led by OEMs and major retailers.
- Apple continues to expand its nationwide trade-in program for iPhones, Macs, and iPads.Best Buy and Amazon Renewed are increasing their footprint in certified refurbished electronics.
- Back Market raised additional capital in 2023 to strengthen its U.S. refurbisher network and logistics capabilities.
- OEMs are embedding trade-in models into annual upgrade cycles to retain customers and reduce lifecycle costs.Retailers are using recommerce to optimize returns management amid margin pressure.
- State-level Right to Repair laws in California, Minnesota, and New York are enabling greater refurbisher participation.The FTC issued updated guidelines in 2023 regulating how refurbished electronics can be marketed, increasing compliance requirements.
- Trade-in and certified refurbished models will deepen across OEMs and large retailers. Increased supply of repairable devices, coupled with higher quality standards, will formalize electronics recommerce into a mainstream retail channel.
Apparel Brands Are Internalizing Recommerce Through Branded Channels
- U.S. apparel brands are actively internalizing resale through dedicated recommerce programs.
- Levi’s SecondHand, Patagonia Worn Wear, and Lululemon Like New have expanded direct-to-consumer resale channels. ThredUp’s Resale-as-a-Service powers recommerce for brands including Adidas, Crocs, and JCPenney.
- Brands aim to retain resale margins and manage brand integrity by controlling pricing, presentation, and authentication.
- Recommerce supports ESG mandates and provides a channel to clear surplus inventory without deep discounting.
- Consumers, especially Gen Z and Millennials, increasingly seek resale options from brands they already trust.
- Branded resale will become standard among apparel companies with mid- to high-value SKUs. White-label infrastructure providers will scale to meet demand, embedding resale capabilities directly into e-commerce and store operations.
Retailers Are Embedding Recommerce into Reverse Logistics
- U.S. omnichannel retailers are integrating recommerce into their reverse logistics networks to handle high return volumes and excess inventory.
- Amazon Warehouse Deals offers certified refurbished products sourced from returns.
- Walmart partners with B-Stock and Liquidity Services to manage liquidation through resale.
- Target has piloted resale routing for returned inventory via external platforms.
- Platforms such as Optoro and Loop Returns support grading, refurbishment, and restocking workflows.Retailers are focused on using recommerce to offset return losses and reduce landfill exposure.
- Recommerce will be embedded directly into supply chain workflows for large retailers. Reverse logistics will increasingly include automated resale routing as a core component of inventory planning and sustainability reporting.
Competitive Landscape Is Becoming Verticalized and Infrastructure-Led
Concurrently, the competitive landscape is fragmenting by category and consolidating by capability. Infrastructure players like Trove and Reflaunt are enabling brands to launch recommerce operations at scale, while partnerships in logistics and reverse supply chains are becoming critical for cost and quality control. Regulatory action especially around repair access and refurbished labeling is raising operational standards and setting clearer rules of participation.Over the next 2-4 years, recommerce will become embedded across retail categories, with trusted resale flows, standardized refurbishment, and infrastructure-backed scaling defining the next phase of market maturity.
The U.S. recommerce market is increasingly dominated by category-specialized players and infrastructure enablers.
- eBay acquired Certilogo in 2023 to strengthen authentication of branded goods, especially in fashion and accessories.
- ThredUp and Trove serve both as consumer-facing platforms and as resale infrastructure for brands.
- Poshmark has launched live selling through Posh Shows to enhance user engagement.
- Players are expanding value-added services beyond listing - covering logistics, fraud protection, and data integration.Brands increasingly prefer infrastructure partners to build internal resale capability without managing the tech stack themselves.
- Vertical-specific recommerce will consolidate around infrastructure providers and trusted resale brands. Generalist platforms will focus on high-trust segments, while tech-enabled resale services become the foundation for recommerce scalability.
Strategic Partnerships and Regulatory Changes Are Reshaping Market Dynamics
The market is being reshaped by deeper operational partnerships and regulatory pressure on repairability, transparency, and resale compliance.- ThredUp partnered with JCPenney in 2024 to pilot in-store resale programs.Back Market partnered with UPS in 2023 to streamline refurbisher logistics.
- Right to Repair laws passed in California, Minnesota, and enforced in New York (Digital Fair Repair Act) mandate OEMs to provide parts and manuals for independent repairs.
- Platforms seek logistics and infrastructure partners to lower cost-to-serve and increase operational throughput.
- Regulatory bodies are increasing scrutiny on transparency, consumer protection, and resale claims.State-led policy reforms are unlocking supply-side availability of repairable goods and enforcing compliance in claims.
- Compliance and infrastructure will become core competitive differentiators. Retailers and OEMs will prioritize traceability, repair access, and resale standardization to meet both regulatory and consumer expectations.
Scope
This report offers a comprehensive, data-centric analysis of the recommerce market in United States, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered:United States Recommerce Market Size and Growth Dynamics
- Gross Merchandise Value (GMV) Trend Analysis
- Average Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
United States Recommerce Market Size and Forecast by Sector
- Retail Shopping
- Home Improvement
- Other Sectors
United States Recommerce Market Size and Forecast by Retail Category
- Apparel & Accessories
- Consumer Electronics
- Home Appliances
- Home Décor & Essentials
- Books, Toys & Hobbies
- Automotive Parts & Accessories
- Sports & Fitness Equipment
- Other Product Categories
United States Recommerce by Channel
- Consumer-to-Consumer (C2C)
- Business-to-Consumer (B2C)
- Retailer Trade-In & Buyback Programs
United States Recommerce by Sales Model
- Resale
- Rental
- Refurbishment & Certified Pre-Owned
United States Recommerce by Digital Engagement Channel
- Website-Based Resale
- App-Based Resale
- Social Media Driven Resale
United States Recommerce by Platform Type
- Generalist Marketplaces
- Vertical-Specific Platforms
United States Recommerce by Device and OS
- Mobile vs Desktop
- Android, iOS
United States Recommerce by City Tier
- Tier 1 Cities
- Tier 2 Cities
- Tier 3 Cities
United States Recommerce by Payment Instrument
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallets
- Other Digital Payments
- Cash
United States Recommerce Market Share Analysis
- Market Share by Key Players
- Competitive Landscape Overview
United States Recommerce by Consumer Demographics
- Market Share by Age Group
- Market Share by Income Level
- Market Share by Gender
Reasons to buy
- Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
- In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
- Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
- Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
- Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
- Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.
Table of Contents
1. About this Report
2. United States Recommerce Market Size and Future Growth Dynamics
4. United States Recommerce Market Share by Key Revenue Segments
5. United States Recommerce Market Size and Forecast by Key Sectors
6. United States Recommerce Market Size and Forecast by Retail Shopping Categories
7. United States Recommerce Market Size and Forecast by Recommerce Channels
8. United States Recommerce Market Size and Forecast by Sales Model
9. United States Recommerce Market Size and Forecast by Digital Engagement Channel
10. United States Recommerce Market Size and Forecast by Platform Type
11. United States Recommerce Market Size and Forecast by Device
12. United States Recommerce Market Size and Forecast by Operating System
13. United States Recommerce Market Size and Forecast by Cities
14. United States Recommerce Market Size and Forecast by Payment Instrument
15. United States Recommerce by Consumer Demographics
16. Further Reading
List of Tables
List of Figures
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 83 |
| Published | June 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 64.29 Billion |
| Forecasted Market Value ( USD | $ 91.97 Billion |
| Compound Annual Growth Rate | 9.4% |
| Regions Covered | United States |
