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South Africa Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update

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    Report

  • 83 Pages
  • June 2025
  • Region: South Africa
  • PayNXT360
  • ID: 6099557
Description Jump to:
The recommerce market in South Africa is expected to grow by 13.4% on annual basis to reach US$1.80 billion in 2025.

The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 16.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.2% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 1.58 billion to approximately USD 2.75 billion.

This report provides a detailed data-centric analysis of the recommerce market in South Africa, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.

It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report offers a comprehensive, data-centric analysis of the recommerce market in South Africa, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered:

South Africa Recommerce Market Size and Growth Dynamics

  • Gross Merchandise Value (GMV) Trend Analysis
  • Average Transaction Value Trend Analysis
  • Transaction Volume Trend Analysis

South Africa Recommerce Market Size and Forecast by Sector

  • Retail Shopping
  • Home Improvement
  • Other Sectors

South Africa Recommerce Market Size and Forecast by Retail Category

  • Apparel & Accessories
  • Consumer Electronics
  • Home Appliances
  • Home Décor & Essentials
  • Books, Toys & Hobbies
  • Automotive Parts & Accessories
  • Sports & Fitness Equipment
  • Other Product Categories

South Africa Recommerce by Channel

  • Consumer-to-Consumer (C2C)
  • Business-to-Consumer (B2C)
  • Retailer Trade-In & Buyback Programs

South Africa Recommerce by Sales Model

  • Resale
  • Rental
  • Refurbishment & Certified Pre-Owned

South Africa Recommerce by Digital Engagement Channel

  • Website-Based Resale
  • App-Based Resale
  • Social Media Driven Resale

South Africa Recommerce by Platform Type

  • Generalist Marketplaces
  • Vertical-Specific Platforms

South Africa Recommerce by Device and OS

  • Mobile vs Desktop
  • Android, iOS

South Africa Recommerce by City Tier

  • Tier 1 Cities
  • Tier 2 Cities
  • Tier 3 Cities

South Africa Recommerce by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallets
  • Other Digital Payments
  • Cash

South Africa Recommerce Market Share Analysis

  • Market Share by Key Players
  • Competitive Landscape Overview

South Africa Recommerce by Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
  • In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
  • Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
  • Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
  • Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
  • Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.

Table of Contents

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Definition
1.4. Disclaimer
2. South Africa Recommerce Market Size and Future Growth Dynamics
2.1. South Africa Recommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2. South Africa Recommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3. South Africa Recommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
2.4. South Africa Recommerce Market Share Analysis by Key Players, 2024
3. South Africa Recommerce Market Revenue, 2020-2029
4. South Africa Recommerce Market Share by Key Revenue Segments
4.1. South Africa Recommerce Market Share by Key Revenue Segments, 2020-2029
4.2. South Africa Recommerce Market by Ad-based revenues, 2020-2029
4.3. South Africa Recommerce Market Revenue by Commission, 2020-2029
4.4. South Africa Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029
5. South Africa Recommerce Market Size and Forecast by Key Sectors
5.1. South Africa Recommerce Market Share by Key Sectors, 2020-2029
5.2. South Africa Recommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
5.3. South Africa Recommerce Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
5.4. South Africa Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029
6. South Africa Recommerce Market Size and Forecast by Retail Shopping Categories
6.1. South Africa Recommerce Market Share by Retail Shopping Categories, 2024
6.2. South Africa Recommerce Apparel and Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.3. South Africa Recommerce Consumer Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
6.4. South Africa Recommerce Home Appliances - Gross Merchandise Value Trend Analysis, 2020-2029
6.5. South Africa Recommerce Home Decor & Essentials - Gross Merchandise Value Trend Analysis, 2020-2029
6.6. South Africa Recommerce Books, Toys & Hobbies - Gross Merchandise Value Trend Analysis, 2020-2029
6.7. South Africa Recommerce Automotive Parts & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.8. South Africa Recommerce Sports & Fitness Equipment - Gross Merchandise Value Trend Analysis, 2020-2029
6.9. South Africa Recommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
7. South Africa Recommerce Market Size and Forecast by Recommerce Channels
7.1. South Africa Recommerce Market Share by Recommerce Channels, 2020-2029
7.2. South Africa Recommerce Consumer to Consumer (C2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.3. South Africa Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.4. South Africa Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value Trend Analysis, 2020-2029
8. South Africa Recommerce Market Size and Forecast by Sales Model
8.1. South Africa Recommerce Market Share by Sales Model, 2020-2029
8.2. South Africa Recommerce Resale - Gross Merchandise Value Trend Analysis, 2020-2029
8.3. South Africa Recommerce Rental - Gross Merchandise Value Trend Analysis, 2020-2029
8.4. South Africa Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value Trend Analysis, 2020-2029
9. South Africa Recommerce Market Size and Forecast by Digital Engagement Channel
9.1. South Africa Recommerce Market Share by Digital Engagement Channel, 2020-2029
9.2. South Africa Recommerce Website-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.3. South Africa Recommerce App-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.4. South Africa Recommerce by Social Media Driven - Gross Merchandise Value Trend Analysis, 2020-2029
10. South Africa Recommerce Market Size and Forecast by Platform Type
10.1. South Africa Recommerce Market Share by Platform Type, 2020-2029
10.2. South Africa Recommerce Generalist Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
10.3. South Africa Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
11. South Africa Recommerce Market Size and Forecast by Device
11.1. South Africa Recommerce Market Share by Device, 2020-2029
11.2. South Africa Recommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
11.3. South Africa Recommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
12. South Africa Recommerce Market Size and Forecast by Operating System
12.1. South Africa Recommerce Market Share by Operating System, 2020-2029
12.2. South Africa Recommerce iOS - Gross Merchandise Value Trend Analysis, 2020-2029
12.3. South Africa Recommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
13. South Africa Recommerce Market Size and Forecast by Cities
13.1. South Africa Recommerce Market Share by Cities, 2020-2029
13.2. South Africa Recommerce Tier 1 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.3. South Africa Recommerce Tier 2 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.4. South Africa Recommerce Tier 3 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
14. South Africa Recommerce Market Size and Forecast by Payment Instrument
14.1. South Africa Recommerce Market Share by Payment Instrument, 2020-2029
14.2. South Africa Recommerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.3. South Africa Recommerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.4. South Africa Recommerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
14.5. South Africa Recommerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.6. South Africa Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
14.7. South Africa Recommerce by Other Digital Payments - Gross Merchandise Value Trend Analysis, 2020-2029
14.8. South Africa Recommerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2020-2029
15. South Africa Recommerce by Consumer Demographics
15.1. South Africa Recommerce Market Share by Age Group, 2024
15.2. South Africa Recommerce Market Share by Income Level, 2024
15.3. South Africa Recommerce Market Share by Gender, 2024
16. Further Reading
16.1. About the Publisher
16.2. Related Research
List of Tables
Table 1: South Africa Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: South Africa Recommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: South Africa Recommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: South Africa Recommerce Market Revenue Value (US$ Million), 2020-2029
Table 5: South Africa Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Table 6: South Africa Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Table 7: South Africa Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Table 8: South Africa Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 9: South Africa Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 10: South Africa Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Table 11: South Africa Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: South Africa Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: South Africa Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: South Africa Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: South Africa Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: South Africa Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: South Africa Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Table 18: South Africa Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: South Africa Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 20: South Africa Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 21: South Africa Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: South Africa Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: South Africa Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: South Africa Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: South Africa Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: South Africa Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: South Africa Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: South Africa Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: South Africa Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: South Africa Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: South Africa Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: South Africa Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: South Africa Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: South Africa Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: South Africa Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: South Africa Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: South Africa Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: South Africa Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: South Africa Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: South Africa Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: South Africa Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: South Africa Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: South Africa Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: South Africa Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: South Africa Recommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: South Africa Recommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: South Africa Recommerce - Market Share Analysis by Key Players (%), 2024
Figure 6: South Africa Recommerce Market Revenue Value (US$ Million), 2020-2029
Figure 7: South Africa Recommerce Market Share by Key Revenue Segments (%), 2020-2029
Figure 8: South Africa Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Figure 9: South Africa Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Figure 10: South Africa Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Figure 11: South Africa Recommerce Market Share by Recommerce Segments (%), 2020-2029
Figure 12: South Africa Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 13: South Africa Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: South Africa Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: South Africa Recommerce Market Share by Retail Shopping Categories (%), 2024
Figure 16: South Africa Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: South Africa Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: South Africa Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: South Africa Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: South Africa Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: South Africa Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: South Africa Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: South Africa Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: South Africa Recommerce Market Share by Recommerce Channel (%), 2020-2029
Figure 25: South Africa Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: South Africa Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: South Africa Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: South Africa Recommerce Market Share by Sales Model (%), 2020-2029
Figure 29: South Africa Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: South Africa Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: South Africa Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: South Africa Recommerce Market Share by Digital Engagement Channel (%), 2020-2029
Figure 33: South Africa Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: South Africa Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: South Africa Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: South Africa Recommerce Market Share by Platform Type (%), 2020-2029
Figure 37: South Africa Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: South Africa Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: South Africa Recommerce Market Share by Device (%), 2020-2029
Figure 40: South Africa Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: South Africa Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: South Africa Recommerce Market Share by Operating System (%), 2020-2029
Figure 43: South Africa Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: South Africa Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: South Africa Recommerce Market Share by Cities (%), 2020-2029
Figure 46: South Africa Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: South Africa Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: South Africa Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: South Africa Recommerce Market Share by Payment Instrument (%), 2020-2029
Figure 50: South Africa Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: South Africa Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: South Africa Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 53: South Africa Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: South Africa Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: South Africa Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Figure 56: South Africa Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: South Africa Recommerce Market Share by Age Group (%), 2024
Figure 58: South Africa Recommerce Market Share by Income Level (%), 2024
Figure 59: South Africa Recommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages83
PublishedJune 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 1.8 Billion
Forecasted Market Value ( USD ) by 2029 $ 2.75 Billion
Compound Annual Growth Rate11.2%
Regions CoveredSouth Africa

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