Philippines Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment

The recommerce market in Philippines is expected to grow by 16.8% on annual basis to reach US$1.39 billion in 2025.

The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 20.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.7% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 1.19 billion to approximately USD 2.33 billion.

This report provides a detailed data-centric analysis of the recommerce market in Philippines, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.

It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report offers a comprehensive, data-centric analysis of the recommerce market in Philippines, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered:

Philippines Recommerce Market Size and Growth Dynamics

Gross Merchandise Value (GMV) Trend Analysis
Average Transaction Value Trend Analysis
Transaction Volume Trend Analysis

Philippines Recommerce Market Size and Forecast by Sector

Retail Shopping
Home Improvement
Other Sectors

Philippines Recommerce Market Size and Forecast by Retail Category

Apparel & Accessories
Consumer Electronics
Home Appliances
Home Décor & Essentials
Books, Toys & Hobbies
Automotive Parts & Accessories
Sports & Fitness Equipment
Other Product Categories

Philippines Recommerce by Channel

Consumer-to-Consumer (C2C)
Business-to-Consumer (B2C)
Retailer Trade-In & Buyback Programs

Philippines Recommerce by Sales Model

Resale
Rental
Refurbishment & Certified Pre-Owned

Philippines Recommerce by Digital Engagement Channel

Website-Based Resale
App-Based Resale
Social Media Driven Resale

Philippines Recommerce by Platform Type

Generalist Marketplaces
Vertical-Specific Platforms

Philippines Recommerce by Device and OS

Mobile vs Desktop
Android, iOS

Philippines Recommerce by City Tier

Tier 1 Cities
Tier 2 Cities
Tier 3 Cities

Philippines Recommerce by Payment Instrument

Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallets
Other Digital Payments
Cash

Philippines Recommerce Market Share Analysis

Market Share by Key Players
Competitive Landscape Overview

Philippines Recommerce by Consumer Demographics

Market Share by Age Group
Market Share by Income Level
Market Share by Gender

Reasons to buy

Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.

1. About this Report

1.1. Summary
1.2. Methodology
1.3. Definition
1.4. Disclaimer

2. Philippines Recommerce Market Size and Future Growth Dynamics

2.1. Philippines Recommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Philippines Recommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Philippines Recommerce - Gross Merchandise Volume Trend Analysis, 2020-2029

3. Philippines Recommerce Market Revenue, 2020-2029

4. Philippines Recommerce Market Share by Key Revenue Segments

4.1. Philippines Recommerce Market Share by Key Revenue Segments, 2020-2029
4.2. Philippines Recommerce Market by Ad-based revenues, 2020-2029
4.3. Philippines Recommerce Market Revenue by Commission, 2020-2029
4.4. Philippines Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029

5. Philippines Recommerce Market Size and Forecast by Key Sectors

5.1. Philippines Recommerce Market Share by Key Sectors, 2020-2029
5.2. Philippines Recommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Philippines Recommerce Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Philippines Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029

6. Philippines Recommerce Market Size and Forecast by Retail Shopping Categories

6.1. Philippines Recommerce Market Share by Retail Shopping Categories, 2024
6.2. Philippines Recommerce Apparel and Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Philippines Recommerce Consumer Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Philippines Recommerce Home Appliances - Gross Merchandise Value Trend Analysis, 2020-2029
6.5. Philippines Recommerce Home Decor & Essentials - Gross Merchandise Value Trend Analysis, 2020-2029
6.6. Philippines Recommerce Books, Toys & Hobbies - Gross Merchandise Value Trend Analysis, 2020-2029
6.7. Philippines Recommerce Automotive Parts & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.8. Philippines Recommerce Sports & Fitness Equipment - Gross Merchandise Value Trend Analysis, 2020-2029
6.9. Philippines Recommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029

7. Philippines Recommerce Market Size and Forecast by Recommerce Channels

7.1. Philippines Recommerce Market Share by Recommerce Channels, 2020-2029
7.2. Philippines Recommerce Consumer to Consumer (C2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Philippines Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.4. Philippines Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value Trend Analysis, 2020-2029

8. Philippines Recommerce Market Size and Forecast by Sales Model

8.1. Philippines Recommerce Market Share by Sales Model, 2020-2029
8.2. Philippines Recommerce Resale - Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Philippines Recommerce Rental - Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Philippines Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value Trend Analysis, 2020-2029

9. Philippines Recommerce Market Size and Forecast by Digital Engagement Channel

9.1. Philippines Recommerce Market Share by Digital Engagement Channel, 2020-2029
9.2. Philippines Recommerce Website-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Philippines Recommerce App-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Philippines Recommerce by Social Media Driven - Gross Merchandise Value Trend Analysis, 2020-2029

10. Philippines Recommerce Market Size and Forecast by Platform Type

10.1. Philippines Recommerce Market Share by Platform Type, 2020-2029
10.2. Philippines Recommerce Generalist Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Philippines Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029

11. Philippines Recommerce Market Size and Forecast by Device

11.1. Philippines Recommerce Market Share by Device, 2020-2029
11.2. Philippines Recommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Philippines Recommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029

12. Philippines Recommerce Market Size and Forecast by Operating System

12.1. Philippines Recommerce Market Share by Operating System, 2020-2029
12.2. Philippines Recommerce iOS - Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Philippines Recommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029

13. Philippines Recommerce Market Size and Forecast by Cities

13.1. Philippines Recommerce Market Share by Cities, 2020-2029
13.2. Philippines Recommerce Tier 1 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.3. Philippines Recommerce Tier 2 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.4. Philippines Recommerce Tier 3 Cities - Gross Merchandise Value Trend Analysis, 2020-2029

14. Philippines Recommerce Market Size and Forecast by Payment Instrument

14.1. Philippines Recommerce Market Share by Payment Instrument, 2020-2029
14.2. Philippines Recommerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.3. Philippines Recommerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.4. Philippines Recommerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
14.5. Philippines Recommerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.6. Philippines Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
14.7. Philippines Recommerce by Other Digital Payments - Gross Merchandise Value Trend Analysis, 2020-2029
14.8. Philippines Recommerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2020-2029

15. Philippines Recommerce by Consumer Demographics

15.1. Philippines Recommerce Market Share by Age Group, 2024
15.2. Philippines Recommerce Market Share by Income Level, 2024
15.3. Philippines Recommerce Market Share by Gender, 2024

16. Further Reading

16.1. About the Publisher
16.2. Related Research

List of Tables

Table 1: Philippines Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Philippines Recommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Philippines Recommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Philippines Recommerce Market Revenue Value (US$ Million), 2020-2029
Table 5: Philippines Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Table 6: Philippines Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Table 7: Philippines Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Table 8: Philippines Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Philippines Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Philippines Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Philippines Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Philippines Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Philippines Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Philippines Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Philippines Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Philippines Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Philippines Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Philippines Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Philippines Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Philippines Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Philippines Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Philippines Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Philippines Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Philippines Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Philippines Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Philippines Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Philippines Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Philippines Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Philippines Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Philippines Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Philippines Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Philippines Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Philippines Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Philippines Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Philippines Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Philippines Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Philippines Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Philippines Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Philippines Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Philippines Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Philippines Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Philippines Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Philippines Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029

List of Figures

Figure 1: Methodology Framework
Figure 2: Philippines Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Philippines Recommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Philippines Recommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Philippines Recommerce Market Revenue Value (US$ Million), 2020-2029
Figure 6: Philippines Recommerce Market Share by Key Revenue Segments (%), 2020-2029
Figure 7: Philippines Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Figure 8: Philippines Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Figure 9: Philippines Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Figure 10: Philippines Recommerce Market Share by Recommerce Segments (%), 2020-2029
Figure 11: Philippines Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: Philippines Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 13: Philippines Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Philippines Recommerce Market Share by Retail Shopping Categories (%), 2024
Figure 15: Philippines Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: Philippines Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Philippines Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Philippines Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Philippines Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Philippines Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Philippines Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Philippines Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Philippines Recommerce Market Share by Recommerce Channel (%), 2020-2029
Figure 24: Philippines Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Philippines Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Philippines Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Philippines Recommerce Market Share by Sales Model (%), 2020-2029
Figure 28: Philippines Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: Philippines Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Philippines Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Philippines Recommerce Market Share by Digital Engagement Channel (%), 2020-2029
Figure 32: Philippines Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Philippines Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Philippines Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Philippines Recommerce Market Share by Platform Type (%), 2020-2029
Figure 36: Philippines Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: Philippines Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Philippines Recommerce Market Share by Device (%), 2020-2029
Figure 39: Philippines Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Philippines Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Philippines Recommerce Market Share by Operating System (%), 2020-2029
Figure 42: Philippines Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Philippines Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Philippines Recommerce Market Share by Cities (%), 2020-2029
Figure 45: Philippines Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Philippines Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Philippines Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Philippines Recommerce Market Share by Payment Instrument (%), 2020-2029
Figure 49: Philippines Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: Philippines Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Philippines Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Philippines Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 53: Philippines Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Philippines Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Philippines Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
Figure 56: Philippines Recommerce Market Share by Age Group (%), 2024
Figure 57: Philippines Recommerce Market Share by Income Level (%), 2024
Figure 58: Philippines Recommerce Market Share by Gender (%), 2024

Table Information

Report Attribute	Details
No. of Pages	83
Published	June 2025
Forecast Period	2025 - 2029
Estimated Market Value ( USD ) in 2025	$ 1.39 Billion
Forecasted Market Value ( USD ) by 2029	$ 2.33 Billion
Compound Annual Growth Rate	13.7%
Regions Covered	Philippines

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Philippines Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update

Scope

Philippines Recommerce Market Size and Growth Dynamics

Philippines Recommerce Market Size and Forecast by Sector

Philippines Recommerce Market Size and Forecast by Retail Category

Philippines Recommerce by Channel

Philippines Recommerce by Sales Model

Philippines Recommerce by Digital Engagement Channel

Philippines Recommerce by Platform Type

Philippines Recommerce by Device and OS

Philippines Recommerce by City Tier

Philippines Recommerce by Payment Instrument

Philippines Recommerce Market Share Analysis

Philippines Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

Scope

Philippines Recommerce Market Size and Growth Dynamics

Philippines Recommerce Market Size and Forecast by Sector

Philippines Recommerce Market Size and Forecast by Retail Category

Philippines Recommerce by Channel

Philippines Recommerce by Sales Model

Philippines Recommerce by Digital Engagement Channel

Philippines Recommerce by Platform Type

Philippines Recommerce by Device and OS

Philippines Recommerce by City Tier

Philippines Recommerce by Payment Instrument

Philippines Recommerce Market Share Analysis

Philippines Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

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