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Malaysia Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update

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    Report

  • 83 Pages
  • June 2025
  • Region: Malaysia
  • PayNXT360
  • ID: 6099566
Description Jump to:
The recommerce market in Malaysia is expected to grow by 14.7% on annual basis to reach US$1.67 billion in 2025.

The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 18.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.4% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 1.46 billion to approximately USD 2.67 billion.

This report provides a detailed data-centric analysis of the recommerce market in Malaysia, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.

It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report offers a comprehensive, data-centric analysis of the recommerce market in Malaysia, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered:

Malaysia Recommerce Market Size and Growth Dynamics

  • Gross Merchandise Value (GMV) Trend Analysis
  • Average Transaction Value Trend Analysis
  • Transaction Volume Trend Analysis

Malaysia Recommerce Market Size and Forecast by Sector

  • Retail Shopping
  • Home Improvement
  • Other Sectors

Malaysia Recommerce Market Size and Forecast by Retail Category

  • Apparel & Accessories
  • Consumer Electronics
  • Home Appliances
  • Home Décor & Essentials
  • Books, Toys & Hobbies
  • Automotive Parts & Accessories
  • Sports & Fitness Equipment
  • Other Product Categories

Malaysia Recommerce by Channel

  • Consumer-to-Consumer (C2C)
  • Business-to-Consumer (B2C)
  • Retailer Trade-In & Buyback Programs

Malaysia Recommerce by Sales Model

  • Resale
  • Rental
  • Refurbishment & Certified Pre-Owned

Malaysia Recommerce by Digital Engagement Channel

  • Website-Based Resale
  • App-Based Resale
  • Social Media Driven Resale

Malaysia Recommerce by Platform Type

  • Generalist Marketplaces
  • Vertical-Specific Platforms

Malaysia Recommerce by Device and OS

  • Mobile vs Desktop
  • Android, iOS

Malaysia Recommerce by City Tier

  • Tier 1 Cities
  • Tier 2 Cities
  • Tier 3 Cities

Malaysia Recommerce by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallets
  • Other Digital Payments
  • Cash

Malaysia Recommerce Market Share Analysis

  • Market Share by Key Players
  • Competitive Landscape Overview

Malaysia Recommerce by Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
  • In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
  • Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
  • Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
  • Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
  • Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.

Table of Contents

1. About this Report
1.1. Summary
1.2. Methodology
1.3. Definition
1.4. Disclaimer
2. Malaysia Recommerce Market Size and Future Growth Dynamics
2.1. Malaysia Recommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Malaysia Recommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Malaysia Recommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
2.4. Malaysia Recommerce Market Share Analysis by Key Players, 2024
3. Malaysia Recommerce Market Revenue, 2020-2029
4. Malaysia Recommerce Market Share by Key Revenue Segments
4.1. Malaysia Recommerce Market Share by Key Revenue Segments, 2020-2029
4.2. Malaysia Recommerce Market by Ad-based revenues, 2020-2029
4.3. Malaysia Recommerce Market Revenue by Commission, 2020-2029
4.4. Malaysia Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029
5. Malaysia Recommerce Market Size and Forecast by Key Sectors
5.1. Malaysia Recommerce Market Share by Key Sectors, 2020-2029
5.2. Malaysia Recommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Malaysia Recommerce Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Malaysia Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029
6. Malaysia Recommerce Market Size and Forecast by Retail Shopping Categories
6.1. Malaysia Recommerce Market Share by Retail Shopping Categories, 2024
6.2. Malaysia Recommerce Apparel and Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Malaysia Recommerce Consumer Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Malaysia Recommerce Home Appliances - Gross Merchandise Value Trend Analysis, 2020-2029
6.5. Malaysia Recommerce Home Decor & Essentials - Gross Merchandise Value Trend Analysis, 2020-2029
6.6. Malaysia Recommerce Books, Toys & Hobbies - Gross Merchandise Value Trend Analysis, 2020-2029
6.7. Malaysia Recommerce Automotive Parts & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.8. Malaysia Recommerce Sports & Fitness Equipment - Gross Merchandise Value Trend Analysis, 2020-2029
6.9. Malaysia Recommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
7. Malaysia Recommerce Market Size and Forecast by Recommerce Channels
7.1. Malaysia Recommerce Market Share by Recommerce Channels, 2020-2029
7.2. Malaysia Recommerce Consumer to Consumer (C2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Malaysia Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.4. Malaysia Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value Trend Analysis, 2020-2029
8. Malaysia Recommerce Market Size and Forecast by Sales Model
8.1. Malaysia Recommerce Market Share by Sales Model, 2020-2029
8.2. Malaysia Recommerce Resale - Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Malaysia Recommerce Rental - Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Malaysia Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value Trend Analysis, 2020-2029
9. Malaysia Recommerce Market Size and Forecast by Digital Engagement Channel
9.1. Malaysia Recommerce Market Share by Digital Engagement Channel, 2020-2029
9.2. Malaysia Recommerce Website-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Malaysia Recommerce App-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Malaysia Recommerce by Social Media Driven - Gross Merchandise Value Trend Analysis, 2020-2029
10. Malaysia Recommerce Market Size and Forecast by Platform Type
10.1. Malaysia Recommerce Market Share by Platform Type, 2020-2029
10.2. Malaysia Recommerce Generalist Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Malaysia Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
11. Malaysia Recommerce Market Size and Forecast by Device
11.1. Malaysia Recommerce Market Share by Device, 2020-2029
11.2. Malaysia Recommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Malaysia Recommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
12. Malaysia Recommerce Market Size and Forecast by Operating System
12.1. Malaysia Recommerce Market Share by Operating System, 2020-2029
12.2. Malaysia Recommerce iOS - Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Malaysia Recommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
13. Malaysia Recommerce Market Size and Forecast by Cities
13.1. Malaysia Recommerce Market Share by Cities, 2020-2029
13.2. Malaysia Recommerce Tier 1 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.3. Malaysia Recommerce Tier 2 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.4. Malaysia Recommerce Tier 3 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
14. Malaysia Recommerce Market Size and Forecast by Payment Instrument
14.1. Malaysia Recommerce Market Share by Payment Instrument, 2020-2029
14.2. Malaysia Recommerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.3. Malaysia Recommerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.4. Malaysia Recommerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
14.5. Malaysia Recommerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.6. Malaysia Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
14.7. Malaysia Recommerce by Other Digital Payments - Gross Merchandise Value Trend Analysis, 2020-2029
14.8. Malaysia Recommerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2020-2029
15. Malaysia Recommerce by Consumer Demographics
15.1. Malaysia Recommerce Market Share by Age Group, 2024
15.2. Malaysia Recommerce Market Share by Income Level, 2024
15.3. Malaysia Recommerce Market Share by Gender, 2024
16. Further Reading
16.1. About the Publisher
16.2. Related Research
List of Tables
Table 1: Malaysia Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Malaysia Recommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Malaysia Recommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Malaysia Recommerce Market Revenue Value (US$ Million), 2020-2029
Table 5: Malaysia Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Table 6: Malaysia Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Table 7: Malaysia Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Table 8: Malaysia Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Malaysia Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Malaysia Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Malaysia Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Malaysia Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Malaysia Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Malaysia Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Malaysia Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Malaysia Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Malaysia Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Malaysia Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Malaysia Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Malaysia Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Malaysia Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Malaysia Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Malaysia Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Malaysia Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Malaysia Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Malaysia Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Malaysia Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Malaysia Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Malaysia Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Malaysia Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Malaysia Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Malaysia Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Malaysia Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Malaysia Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Malaysia Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Malaysia Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Malaysia Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Malaysia Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Malaysia Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Malaysia Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Malaysia Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Malaysia Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Malaysia Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Malaysia Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Malaysia Recommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Malaysia Recommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Malaysia Recommerce - Market Share Analysis by Key Players (%), 2024
Figure 6: Malaysia Recommerce Market Revenue Value (US$ Million), 2020-2029
Figure 7: Malaysia Recommerce Market Share by Key Revenue Segments (%), 2020-2029
Figure 8: Malaysia Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Figure 9: Malaysia Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Figure 10: Malaysia Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Figure 11: Malaysia Recommerce Market Share by Recommerce Segments (%), 2020-2029
Figure 12: Malaysia Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 13: Malaysia Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Malaysia Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Malaysia Recommerce Market Share by Retail Shopping Categories (%), 2024
Figure 16: Malaysia Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Malaysia Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Malaysia Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Malaysia Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Malaysia Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Malaysia Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Malaysia Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Malaysia Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Malaysia Recommerce Market Share by Recommerce Channel (%), 2020-2029
Figure 25: Malaysia Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Malaysia Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Malaysia Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Malaysia Recommerce Market Share by Sales Model (%), 2020-2029
Figure 29: Malaysia Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Malaysia Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Malaysia Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Malaysia Recommerce Market Share by Digital Engagement Channel (%), 2020-2029
Figure 33: Malaysia Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Malaysia Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Malaysia Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Malaysia Recommerce Market Share by Platform Type (%), 2020-2029
Figure 37: Malaysia Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Malaysia Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Malaysia Recommerce Market Share by Device (%), 2020-2029
Figure 40: Malaysia Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Malaysia Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Malaysia Recommerce Market Share by Operating System (%), 2020-2029
Figure 43: Malaysia Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Malaysia Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Malaysia Recommerce Market Share by Cities (%), 2020-2029
Figure 46: Malaysia Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Malaysia Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Malaysia Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Malaysia Recommerce Market Share by Payment Instrument (%), 2020-2029
Figure 50: Malaysia Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Malaysia Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Malaysia Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 53: Malaysia Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Malaysia Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Malaysia Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Figure 56: Malaysia Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Malaysia Recommerce Market Share by Age Group (%), 2024
Figure 58: Malaysia Recommerce Market Share by Income Level (%), 2024
Figure 59: Malaysia Recommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages83
PublishedJune 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 1.67 Billion
Forecasted Market Value ( USD ) by 2029 $ 2.67 Billion
Compound Annual Growth Rate12.4%
Regions CoveredMalaysia

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