Italy Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment

The recommerce market in Italy is expected to grow by 12.9% on annual basis to reach US$3.02 billion in 2025.

The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 16.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.9% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 2.67 billion to approximately USD 4.57 billion.

This report provides a detailed data-centric analysis of the recommerce market in Italy, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.

It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report offers a comprehensive, data-centric analysis of the recommerce market in Italy, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered:

Italy Recommerce Market Size and Growth Dynamics

Gross Merchandise Value (GMV) Trend Analysis
Average Transaction Value Trend Analysis
Transaction Volume Trend Analysis

Italy Recommerce Market Size and Forecast by Sector

Retail Shopping
Home Improvement
Other Sectors

Italy Recommerce Market Size and Forecast by Retail Category

Apparel & Accessories
Consumer Electronics
Home Appliances
Home Décor & Essentials
Books, Toys & Hobbies
Automotive Parts & Accessories
Sports & Fitness Equipment
Other Product Categories

Italy Recommerce by Channel

Consumer-to-Consumer (C2C)
Business-to-Consumer (B2C)
Retailer Trade-In & Buyback Programs

Italy Recommerce by Sales Model

Resale
Rental
Refurbishment & Certified Pre-Owned

Italy Recommerce by Digital Engagement Channel

Website-Based Resale
App-Based Resale
Social Media Driven Resale

Italy Recommerce by Platform Type

Generalist Marketplaces
Vertical-Specific Platforms

Italy Recommerce by Device and OS

Mobile vs Desktop
Android, iOS

Italy Recommerce by City Tier

Tier 1 Cities
Tier 2 Cities
Tier 3 Cities

Italy Recommerce by Payment Instrument

Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallets
Other Digital Payments
Cash

Italy Recommerce Market Share Analysis

Market Share by Key Players
Competitive Landscape Overview

Italy Recommerce by Consumer Demographics

Market Share by Age Group
Market Share by Income Level
Market Share by Gender

Reasons to buy

Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.

1. About this Report

1.1. Summary
1.2. Methodology
1.3. Definition
1.4. Disclaimer

2. Italy Recommerce Market Size and Future Growth Dynamics

2.1. Italy Recommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Italy Recommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Italy Recommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
2.4. Italy Recommerce Market Share Analysis by Key Players, 2024

3. Italy Recommerce Market Revenue, 2020-2029

4. Italy Recommerce Market Share by Key Revenue Segments

4.1. Italy Recommerce Market Share by Key Revenue Segments, 2020-2029
4.2. Italy Recommerce Market by Ad-based revenues, 2020-2029
4.3. Italy Recommerce Market Revenue by Commission, 2020-2029
4.4. Italy Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029

5. Italy Recommerce Market Size and Forecast by Key Sectors

5.1. Italy Recommerce Market Share by Key Sectors, 2020-2029
5.2. Italy Recommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Italy Recommerce Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Italy Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029

6. Italy Recommerce Market Size and Forecast by Retail Shopping Categories

6.1. Italy Recommerce Market Share by Retail Shopping Categories, 2024
6.2. Italy Recommerce Apparel and Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Italy Recommerce Consumer Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Italy Recommerce Home Appliances - Gross Merchandise Value Trend Analysis, 2020-2029
6.5. Italy Recommerce Home Decor & Essentials - Gross Merchandise Value Trend Analysis, 2020-2029
6.6. Italy Recommerce Books, Toys & Hobbies - Gross Merchandise Value Trend Analysis, 2020-2029
6.7. Italy Recommerce Automotive Parts & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.8. Italy Recommerce Sports & Fitness Equipment - Gross Merchandise Value Trend Analysis, 2020-2029
6.9. Italy Recommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029

7. Italy Recommerce Market Size and Forecast by Recommerce Channels

7.1. Italy Recommerce Market Share by Recommerce Channels, 2020-2029
7.2. Italy Recommerce Consumer to Consumer (C2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Italy Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.4. Italy Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value Trend Analysis, 2020-2029

8. Italy Recommerce Market Size and Forecast by Sales Model

8.1. Italy Recommerce Market Share by Sales Model, 2020-2029
8.2. Italy Recommerce Resale - Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Italy Recommerce Rental - Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Italy Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value Trend Analysis, 2020-2029

9. Italy Recommerce Market Size and Forecast by Digital Engagement Channel

9.1. Italy Recommerce Market Share by Digital Engagement Channel, 2020-2029
9.2. Italy Recommerce Website-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Italy Recommerce App-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Italy Recommerce by Social Media Driven - Gross Merchandise Value Trend Analysis, 2020-2029

10. Italy Recommerce Market Size and Forecast by Platform Type

10.1. Italy Recommerce Market Share by Platform Type, 2020-2029
10.2. Italy Recommerce Generalist Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Italy Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029

11. Italy Recommerce Market Size and Forecast by Device

11.1. Italy Recommerce Market Share by Device, 2020-2029
11.2. Italy Recommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Italy Recommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029

12. Italy Recommerce Market Size and Forecast by Operating System

12.1. Italy Recommerce Market Share by Operating System, 2020-2029
12.2. Italy Recommerce iOS - Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Italy Recommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029

13. Italy Recommerce Market Size and Forecast by Cities

13.1. Italy Recommerce Market Share by Cities, 2020-2029
13.2. Italy Recommerce Tier 1 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.3. Italy Recommerce Tier 2 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.4. Italy Recommerce Tier 3 Cities - Gross Merchandise Value Trend Analysis, 2020-2029

14. Italy Recommerce Market Size and Forecast by Payment Instrument

14.1. Italy Recommerce Market Share by Payment Instrument, 2020-2029
14.2. Italy Recommerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.3. Italy Recommerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.4. Italy Recommerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
14.5. Italy Recommerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.6. Italy Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
14.7. Italy Recommerce by Other Digital Payments - Gross Merchandise Value Trend Analysis, 2020-2029
14.8. Italy Recommerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2020-2029

15. Italy Recommerce by Consumer Demographics

15.1. Italy Recommerce Market Share by Age Group, 2024
15.2. Italy Recommerce Market Share by Income Level, 2024
15.3. Italy Recommerce Market Share by Gender, 2024

16. Further Reading

16.1. About the Publisher
16.2. Related Research

List of Tables

Table 1: Italy Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Italy Recommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Italy Recommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Italy Recommerce Market Revenue Value (US$ Million), 2020-2029
Table 5: Italy Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Table 6: Italy Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Table 7: Italy Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Table 8: Italy Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Italy Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Italy Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Italy Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Italy Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Italy Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Italy Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Italy Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Italy Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Italy Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Italy Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Italy Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Italy Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Italy Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Italy Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Italy Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Italy Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Italy Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Italy Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Italy Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Italy Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Italy Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Italy Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Italy Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Italy Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Italy Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Italy Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Italy Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Italy Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Italy Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Italy Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Italy Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Italy Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Italy Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Italy Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Italy Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029

List of Figures

Figure 1: Methodology Framework
Figure 2: Italy Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Italy Recommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Italy Recommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Italy Recommerce - Market Share Analysis by Key Players (%), 2024
Figure 6: Italy Recommerce Market Revenue Value (US$ Million), 2020-2029
Figure 7: Italy Recommerce Market Share by Key Revenue Segments (%), 2020-2029
Figure 8: Italy Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Figure 9: Italy Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Figure 10: Italy Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Figure 11: Italy Recommerce Market Share by Recommerce Segments (%), 2020-2029
Figure 12: Italy Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 13: Italy Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Italy Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: Italy Recommerce Market Share by Retail Shopping Categories (%), 2024
Figure 16: Italy Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Italy Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Italy Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Italy Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Italy Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Italy Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Italy Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Italy Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Italy Recommerce Market Share by Recommerce Channel (%), 2020-2029
Figure 25: Italy Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Italy Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Italy Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Italy Recommerce Market Share by Sales Model (%), 2020-2029
Figure 29: Italy Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Italy Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Italy Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Italy Recommerce Market Share by Digital Engagement Channel (%), 2020-2029
Figure 33: Italy Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Italy Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Italy Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Italy Recommerce Market Share by Platform Type (%), 2020-2029
Figure 37: Italy Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Italy Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Italy Recommerce Market Share by Device (%), 2020-2029
Figure 40: Italy Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Italy Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Italy Recommerce Market Share by Operating System (%), 2020-2029
Figure 43: Italy Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Italy Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Italy Recommerce Market Share by Cities (%), 2020-2029
Figure 46: Italy Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Italy Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Italy Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Italy Recommerce Market Share by Payment Instrument (%), 2020-2029
Figure 50: Italy Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Italy Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Italy Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 53: Italy Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Italy Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Italy Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Figure 56: Italy Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Italy Recommerce Market Share by Age Group (%), 2024
Figure 58: Italy Recommerce Market Share by Income Level (%), 2024
Figure 59: Italy Recommerce Market Share by Gender (%), 2024

Table Information

Report Attribute	Details
No. of Pages	83
Published	June 2025
Forecast Period	2025 - 2029
Estimated Market Value ( USD ) in 2025	$ 3.02 Billion
Forecasted Market Value ( USD ) by 2029	$ 4.57 Billion
Compound Annual Growth Rate	10.9%
Regions Covered	Italy

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€1335EUR$1,500USD£1,171GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€1513EUR$1,700USD£1,328GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€1691EUR$1,900USD£1,484GBP

Italy Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update

Scope

Italy Recommerce Market Size and Growth Dynamics

Italy Recommerce Market Size and Forecast by Sector

Italy Recommerce Market Size and Forecast by Retail Category

Italy Recommerce by Channel

Italy Recommerce by Sales Model

Italy Recommerce by Digital Engagement Channel

Italy Recommerce by Platform Type

Italy Recommerce by Device and OS

Italy Recommerce by City Tier

Italy Recommerce by Payment Instrument

Italy Recommerce Market Share Analysis

Italy Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

Scope

Italy Recommerce Market Size and Growth Dynamics

Italy Recommerce Market Size and Forecast by Sector

Italy Recommerce Market Size and Forecast by Retail Category

Italy Recommerce by Channel

Italy Recommerce by Sales Model

Italy Recommerce by Digital Engagement Channel

Italy Recommerce by Platform Type

Italy Recommerce by Device and OS

Italy Recommerce by City Tier

Italy Recommerce by Payment Instrument

Italy Recommerce Market Share Analysis

Italy Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

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