Indonesia Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment

The recommerce market in Indonesia is expected to grow by 13.3% on annual basis to reach US$2.15 billion in 2025.

The recommerce market in the country experienced robust growth during 2020-2024, achieving a CAGR of 16.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.3% during 2025-2029. By the end of 2029, the recommerce market is projected to expand from its 2024 value of USD 1.89 billion to approximately USD 3.30 billion.

This report provides a detailed data-centric analysis of the recommerce market in Indonesia, covering market opportunities and risks across consumer segments (peer-to-peer and business-led resale); product categories; sales channels; and resale formats. With over 60+ KPIs at the country level, this report provides a comprehensive understanding of recommerce market dynamics.

It offers a comprehensive analysis of market dynamics in the recommerce market, segmented by recommerce channels (C2C, B2C, trade-in programs), sales models (resale, rental, refurbishment), platform types (generalist and vertical-specific), digital engagement (app, website, social media), and retail categories (electronics, apparel, home goods, and more). In addition, it provides a snapshot of consumer behaviour, device usage, payment preferences, and city-level penetration across Tier 1 to Tier 3 cities.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report offers a comprehensive, data-centric analysis of the recommerce market in Indonesia, supported by 40+ tables and 55+ charts. The databook provides detailed forecasts and key performance indicators across transaction value, volume, and market share trends from 2020 to 2029. Below is a summary of the key market segments covered:

Indonesia Recommerce Market Size and Growth Dynamics

Gross Merchandise Value (GMV) Trend Analysis
Average Transaction Value Trend Analysis
Transaction Volume Trend Analysis

Indonesia Recommerce Market Size and Forecast by Sector

Retail Shopping
Home Improvement
Other Sectors

Indonesia Recommerce Market Size and Forecast by Retail Category

Apparel & Accessories
Consumer Electronics
Home Appliances
Home Décor & Essentials
Books, Toys & Hobbies
Automotive Parts & Accessories
Sports & Fitness Equipment
Other Product Categories

Indonesia Recommerce by Channel

Consumer-to-Consumer (C2C)
Business-to-Consumer (B2C)
Retailer Trade-In & Buyback Programs

Indonesia Recommerce by Sales Model

Resale
Rental
Refurbishment & Certified Pre-Owned

Indonesia Recommerce by Digital Engagement Channel

Website-Based Resale
App-Based Resale
Social Media Driven Resale

Indonesia Recommerce by Platform Type

Generalist Marketplaces
Vertical-Specific Platforms

Indonesia Recommerce by Device and OS

Mobile vs Desktop
Android, iOS

Indonesia Recommerce by City Tier

Tier 1 Cities
Tier 2 Cities
Tier 3 Cities

Indonesia Recommerce by Payment Instrument

Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallets
Other Digital Payments
Cash

Indonesia Recommerce Market Share Analysis

Market Share by Key Players
Competitive Landscape Overview

Indonesia Recommerce by Consumer Demographics

Market Share by Age Group
Market Share by Income Level
Market Share by Gender

Reasons to buy

Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.

1. About this Report

1.1. Summary
1.2. Methodology
1.3. Definition
1.4. Disclaimer

2. Indonesia Recommerce Market Size and Future Growth Dynamics

2.1. Indonesia Recommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2. Indonesia Recommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3. Indonesia Recommerce - Gross Merchandise Volume Trend Analysis, 2020-2029

3. Indonesia Recommerce Market Revenue, 2020-2029

4. Indonesia Recommerce Market Share by Key Revenue Segments

4.1. Indonesia Recommerce Market Share by Key Revenue Segments, 2020-2029
4.2. Indonesia Recommerce Market by Ad-based revenues, 2020-2029
4.3. Indonesia Recommerce Market Revenue by Commission, 2020-2029
4.4. Indonesia Recommerce Market Revenue by Services & Refurbishment Fees, 2020-2029

5. Indonesia Recommerce Market Size and Forecast by Key Sectors

5.1. Indonesia Recommerce Market Share by Key Sectors, 2020-2029
5.2. Indonesia Recommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
5.3. Indonesia Recommerce Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
5.4. Indonesia Recommerce Other Sectors Gross Merchandise Value Trend Analysis, 2020-2029

6. Indonesia Recommerce Market Size and Forecast by Retail Shopping Categories

6.1. Indonesia Recommerce Market Share by Retail Shopping Categories, 2024
6.2. Indonesia Recommerce Apparel and Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.3. Indonesia Recommerce Consumer Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
6.4. Indonesia Recommerce Home Appliances - Gross Merchandise Value Trend Analysis, 2020-2029
6.5. Indonesia Recommerce Home Decor & Essentials - Gross Merchandise Value Trend Analysis, 2020-2029
6.6. Indonesia Recommerce Books, Toys & Hobbies - Gross Merchandise Value Trend Analysis, 2020-2029
6.7. Indonesia Recommerce Automotive Parts & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
6.8. Indonesia Recommerce Sports & Fitness Equipment - Gross Merchandise Value Trend Analysis, 2020-2029
6.9. Indonesia Recommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029

7. Indonesia Recommerce Market Size and Forecast by Recommerce Channels

7.1. Indonesia Recommerce Market Share by Recommerce Channels, 2020-2029
7.2. Indonesia Recommerce Consumer to Consumer (C2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.3. Indonesia Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value Trend Analysis, 2020-2029
7.4. Indonesia Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value Trend Analysis, 2020-2029

8. Indonesia Recommerce Market Size and Forecast by Sales Model

8.1. Indonesia Recommerce Market Share by Sales Model, 2020-2029
8.2. Indonesia Recommerce Resale - Gross Merchandise Value Trend Analysis, 2020-2029
8.3. Indonesia Recommerce Rental - Gross Merchandise Value Trend Analysis, 2020-2029
8.4. Indonesia Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value Trend Analysis, 2020-2029

9. Indonesia Recommerce Market Size and Forecast by Digital Engagement Channel

9.1. Indonesia Recommerce Market Share by Digital Engagement Channel, 2020-2029
9.2. Indonesia Recommerce Website-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.3. Indonesia Recommerce App-Based - Gross Merchandise Value Trend Analysis, 2020-2029
9.4. Indonesia Recommerce by Social Media Driven - Gross Merchandise Value Trend Analysis, 2020-2029

10. Indonesia Recommerce Market Size and Forecast by Platform Type

10.1. Indonesia Recommerce Market Share by Platform Type, 2020-2029
10.2. Indonesia Recommerce Generalist Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029
10.3. Indonesia Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value Trend Analysis, 2020-2029

11. Indonesia Recommerce Market Size and Forecast by Device

11.1. Indonesia Recommerce Market Share by Device, 2020-2029
11.2. Indonesia Recommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
11.3. Indonesia Recommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029

12. Indonesia Recommerce Market Size and Forecast by Operating System

12.1. Indonesia Recommerce Market Share by Operating System, 2020-2029
12.2. Indonesia Recommerce iOS - Gross Merchandise Value Trend Analysis, 2020-2029
12.3. Indonesia Recommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029

13. Indonesia Recommerce Market Size and Forecast by Cities

13.1. Indonesia Recommerce Market Share by Cities, 2020-2029
13.2. Indonesia Recommerce Tier 1 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.3. Indonesia Recommerce Tier 2 Cities - Gross Merchandise Value Trend Analysis, 2020-2029
13.4. Indonesia Recommerce Tier 3 Cities - Gross Merchandise Value Trend Analysis, 2020-2029

14. Indonesia Recommerce Market Size and Forecast by Payment Instrument

14.1. Indonesia Recommerce Market Share by Payment Instrument, 2020-2029
14.2. Indonesia Recommerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.3. Indonesia Recommerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.4. Indonesia Recommerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
14.5. Indonesia Recommerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
14.6. Indonesia Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
14.7. Indonesia Recommerce by Other Digital Payments - Gross Merchandise Value Trend Analysis, 2020-2029
14.8. Indonesia Recommerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2020-2029

15. Indonesia Recommerce by Consumer Demographics

15.1. Indonesia Recommerce Market Share by Age Group, 2024
15.2. Indonesia Recommerce Market Share by Income Level, 2024
15.3. Indonesia Recommerce Market Share by Gender, 2024

16. Further Reading

16.1. About the Publisher
16.2. Related Research

List of Tables

Table 1: Indonesia Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Indonesia Recommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Indonesia Recommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Indonesia Recommerce Market Revenue Value (US$ Million), 2020-2029
Table 5: Indonesia Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Table 6: Indonesia Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Table 7: Indonesia Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Table 8: Indonesia Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 9: Indonesia Recommerce Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 10: Indonesia Recommerce Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Table 11: Indonesia Recommerce Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Indonesia Recommerce Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Indonesia Recommerce Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Indonesia Recommerce Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Indonesia Recommerce Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Indonesia Recommerce Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Indonesia Recommerce Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Indonesia Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Indonesia Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 20: Indonesia Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 21: Indonesia Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Indonesia Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Indonesia Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Indonesia Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Indonesia Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Indonesia Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Indonesia Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Indonesia Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Indonesia Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Indonesia Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Indonesia Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Indonesia Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Indonesia Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Indonesia Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Indonesia Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Indonesia Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Indonesia Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Indonesia Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Indonesia Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Indonesia Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Indonesia Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Indonesia Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Indonesia Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029

List of Figures

Figure 1: Methodology Framework
Figure 2: Indonesia Recommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Indonesia Recommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Indonesia Recommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Indonesia Recommerce Market Revenue Value (US$ Million), 2020-2029
Figure 6: Indonesia Recommerce Market Share by Key Revenue Segments (%), 2020-2029
Figure 7: Indonesia Recommerce Market by Ad-based revenues (US$ Million), 2020-2029
Figure 8: Indonesia Recommerce Market Revenue by Commission (US$ Million), 2020-2029
Figure 9: Indonesia Recommerce Market Revenue by Services & Refurbishment Fees (US$ Million), 2020-2029
Figure 10: Indonesia Recommerce Market Share by Recommerce Segments (%), 2020-2029
Figure 11: Indonesia Recommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: Indonesia Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 13: Indonesia Other Sectors Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: Indonesia Recommerce Market Share by Retail Shopping Categories (%), 2024
Figure 15: Indonesia Apparel and Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: Indonesia Consumer Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: Indonesia Home Appliances - Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: Indonesia Home Decor & Essentials - Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: Indonesia Books, Toys & Hobbies - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Indonesia Automotive Parts & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Indonesia Sports & Fitness Equipment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Indonesia Recommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Indonesia Recommerce Market Share by Recommerce Channel (%), 2020-2029
Figure 24: Indonesia Recommerce by Consumer to Consumer (C2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Indonesia Recommerce Business to Consumer (B2C) Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Indonesia Recommerce by Retailer Trade-In and Buyback Programs Channel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: Indonesia Recommerce Market Share by Sales Model (%), 2020-2029
Figure 28: Indonesia Recommerce by Resale - Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: Indonesia Recommerce Rental - Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: Indonesia Recommerce by Refurbishment and Certified Pre-Owned - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Indonesia Recommerce Market Share by Digital Engagement Channel (%), 2020-2029
Figure 32: Indonesia Recommerce by Website-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Indonesia Recommerce App-Based - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Indonesia Recommerce by Social Media Driven - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Indonesia Recommerce Market Share by Platform Type (%), 2020-2029
Figure 36: Indonesia Recommerce Generalist Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: Indonesia Recommerce Vertical-Specific Marketplaces - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Indonesia Recommerce Market Share by Device (%), 2020-2029
Figure 39: Indonesia Recommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Indonesia Recommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: Indonesia Recommerce Market Share by Operating System (%), 2020-2029
Figure 42: Indonesia Recommerce by iOS - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Indonesia Recommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Indonesia Recommerce Market Share by Cities (%), 2020-2029
Figure 45: Indonesia Recommerce Tier 1 Cities - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Indonesia Recommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: Indonesia Recommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Indonesia Recommerce Market Share by Payment Instrument (%), 2020-2029
Figure 49: Indonesia Recommerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: Indonesia Recommerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Indonesia Recommerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Indonesia Recommerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Figure 53: Indonesia Recommerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Indonesia Recommerce by Other Digital Payments - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Indonesia Recommerce Payment by Cash - Gross Merchandise Value (US$ Million), 2020-2029
Figure 56: Indonesia Recommerce Market Share by Age Group (%), 2024
Figure 57: Indonesia Recommerce Market Share by Income Level (%), 2024
Figure 58: Indonesia Recommerce Market Share by Gender (%), 2024

Table Information

Report Attribute	Details
No. of Pages	83
Published	June 2025
Forecast Period	2025 - 2029
Estimated Market Value ( USD ) in 2025	$ 2.15 Billion
Forecasted Market Value ( USD ) by 2029	$ 3.3 Billion
Compound Annual Growth Rate	11.3%
Regions Covered	Indonesia

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Indonesia Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update

Scope

Indonesia Recommerce Market Size and Growth Dynamics

Indonesia Recommerce Market Size and Forecast by Sector

Indonesia Recommerce Market Size and Forecast by Retail Category

Indonesia Recommerce by Channel

Indonesia Recommerce by Sales Model

Indonesia Recommerce by Digital Engagement Channel

Indonesia Recommerce by Platform Type

Indonesia Recommerce by Device and OS

Indonesia Recommerce by City Tier

Indonesia Recommerce by Payment Instrument

Indonesia Recommerce Market Share Analysis

Indonesia Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

Scope

Indonesia Recommerce Market Size and Growth Dynamics

Indonesia Recommerce Market Size and Forecast by Sector

Indonesia Recommerce Market Size and Forecast by Retail Category

Indonesia Recommerce by Channel

Indonesia Recommerce by Sales Model

Indonesia Recommerce by Digital Engagement Channel

Indonesia Recommerce by Platform Type

Indonesia Recommerce by Device and OS

Indonesia Recommerce by City Tier

Indonesia Recommerce by Payment Instrument

Indonesia Recommerce Market Share Analysis

Indonesia Recommerce by Consumer Demographics

Reasons to buy

Table of Contents

Table Information

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