Australia Recommerce Market Intelligence Databook - 60+ KPIs, Market Size, Share & Forecast by Channel, Category & Consumer Segment - Q2 2025 Update

Key Insights

Recommerce in Australia Is Being Shaped by Marketplace Growth, Retailer Adoption, and Sustainability Pressure

Apparel Recommerce Is Gaining Traction Through Branded Pilots and Marketplaces

• Fashion retailers like The Iconic and Country Road Group have launched recommerce initiatives, including The Iconic's integration with AirRobe. Peer-to-peer platforms like Depop and Poshmark Australia are expanding visibility of secondhand fashion.
• Textile waste concerns and national circular economy goals are prompting apparel brands to explore recommerce and rental services. Industry bodies have emphasized the role of reuse in reducing fashion’s environmental impact.
• More fashion retailers in Australia are expected to adopt resale partnerships or build in-house recommerce offerings. Peer-to-peer platforms will increasingly integrate quality assurance and logistics support.

Electronics Recommerce Is Growing via Trade-In Programs and Platform-Led Refurbishment

• Retailers such as JB Hi-Fi and Officeworks offer device trade-in programs. Dedicated platforms like Reebelo and OzMobiles are growing as refurbished electronics providers.
• Cost-conscious consumers and increasing e-waste regulation under Australia’s National Waste Policy are encouraging trade-in and refurbishment models. Refurbished electronics appeal to consumers seeking affordability and sustainability.
• Certified refurbishment and trade-in offerings are expected to become more common among major electronics retailers.

Furniture and Home Goods Recommerce Is Emerging Through Platform and Retail Experiments

• IKEA Australia has piloted Buy Back & Resell programs at select stores. Informal platforms like Facebook Marketplace and Snaffle are active in the resale of home goods and appliances.
• Growing awareness of environmental impact and landfill diversion is prompting experimentation with resale. Retailers are testing circular services in response to evolving waste and reuse expectations.
• Retailers are likely to expand furniture resale pilots, while platforms enhance tools for local logistics and pricing.

Marketplaces Are Becoming Aggregators for Resale Discovery

• eBay Australia, Gumtree, and Facebook Marketplace continue to dominate general resale, while new integrations like AirRobe embed resale within primary purchases.
• Embedded resale options and improved user experience are supporting resale adoption. Platforms are refining listing and delivery experiences to reduce friction.
• Discovery and resale functions will be increasingly built into e-commerce journeys, with newer tools and plug-ins supporting embedded resale flows.

Regulation and Consumer Sentiment Are Reinforcing Circular Retail

• Australia’s Product Stewardship Act and National Waste Policy Framework support reuse and extended product lifecycles. Public sentiment favors secondhand purchases for both environmental and cost reasons.
• Government programs and industry-wide ESG expectations are encouraging adoption of recommerce models in both electronics and textiles. Retailers are responding with circular pilots and take-back initiatives.
• Resale is expected to become embedded in sustainability strategies and retailer operations, with regulatory alignment continuing to shape retail participation.

Competitive Landscape in Australia Is Evolving Through Platform Expansion, Retail Pilots, and Policy Influence

• Recommerce platforms are likely to invest in stronger backend infrastructure - covering product authentication, condition grading, and return logistics.
• Brand-led circular fashion initiatives will expand as resale becomes embedded into consumer journeys and loyalty programs.
• Government policy and industry stewardship programs will reinforce retailer participation and make recommerce a more standardized retail function.

Marketplaces and Electronics Platforms Dominate Early-Stage Recommerce

• eBay Australia and Gumtree remain dominant across general resale. These platforms facilitate peer-to-peer transactions across categories like electronics, fashion, and furniture. Their wide user base and localized logistics give them an edge in informal recommerce.
• Facebook Marketplace continues to see high engagement in resale of home goods, appliances, and furniture. The lack of formal verification processes is offset by its convenience and social integration.
• Reebelo and OzMobiles are emerging as trusted platforms for refurbished electronics. Both offer certification, device warranties, and flexible delivery options, helping formalize the secondhand electronics ecosystem.

Fashion Recommerce Is Supported by Integration Partners and Circular Tech

• The Iconic’s collaboration with AirRobe allows shoppers to link purchases with a digital wardrobe, enabling future resale with ease. This embedded resale model is one of the earliest of its kind in Australia.
• Poshmark Australia and Depop have built strong traction among Gen Z consumers, offering fashion-centric resale experiences through intuitive mobile-first interfaces and social selling features.
• A growing ecosystem of resale enablers is emerging to support fashion brands. These include white-label tech providers that offer embedded wardrobe tools, resale checkout APIs, and returns-to-resale workflow management.

Retailers Are Piloting Take-Back and Resale Programs

• Officeworks operates a national electronic take-back initiative, accepting used devices for potential refurbishment or recycling. This complements its broader sustainability goals.
• JB Hi-Fi offers trade-in programs where consumers receive store credit in exchange for used electronics. These devices are then routed through certified refurbishers.
• IKEA Australia is testing resale stations under its Buy Back & Resell model. These pilots have been launched in metro locations and are being evaluated for scalability.

Enablers and Policy Bodies Are Influencing Circular Retail Standards

• The Australian Fashion Council provides industry guidance and supports circularity goals across the fashion sector. It has championed reuse and end-of-life planning for garments.
• The Product Stewardship Centre of Excellence plays a pivotal role in guiding policy and industry practices around extended product lifecycles and recycling.
• Circular economy accelerators and government-supported innovation labs are helping retailers pilot recommerce models by offering funding and operational toolkits.

Scope

Australia Recommerce Market Size and Growth Dynamics

• Gross Merchandise Value (GMV) Trend Analysis
• Average Transaction Value Trend Analysis
• Transaction Volume Trend Analysis

Australia Recommerce Market Size and Forecast by Sector

• Retail Shopping
• Home Improvement
• Other Sectors

Australia Recommerce Market Size and Forecast by Retail Category

• Apparel & Accessories
• Consumer Electronics
• Home Appliances
• Home Décor & Essentials
• Books, Toys & Hobbies
• Automotive Parts & Accessories
• Sports & Fitness Equipment
• Other Product Categories

Australia Recommerce by Channel

• Consumer-to-Consumer (C2C)
• Business-to-Consumer (B2C)
• Retailer Trade-In & Buyback Programs

Australia Recommerce by Sales Model

• Resale
• Rental
• Refurbishment & Certified Pre-Owned

Australia Recommerce by Digital Engagement Channel

• Website-Based Resale
• App-Based Resale
• Social Media Driven Resale

Australia Recommerce by Platform Type

• Generalist Marketplaces
• Vertical-Specific Platforms

Australia Recommerce by Device and OS

• Mobile vs Desktop
• Android, iOS

Australia Recommerce by City Tier

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Australia Recommerce by Payment Instrument

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallets
• Other Digital Payments
• Cash

Australia Recommerce Market Share Analysis

• Market Share by Key Players
• Competitive Landscape Overview

Australia Recommerce by Consumer Demographics

• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• Market Insights for Growth and Innovation: Navigate the future direction of the recommerce market by understanding business models adopted by key players - including resale, refurbishment, and rental formats. Leverage market share estimates to assess innovation, positioning, and growth opportunities.
• In-depth Understanding of Recommerce Market Dynamics: Gain a detailed view of market structure and growth trends across core sectors such as retail shopping, automotive, and home improvement. Understand key drivers shaping recommerce adoption through 2029.
• Value and Volume KPIs for Market Sizing: Utilize gross merchandise value (GMV), transaction volume, and average transaction value at the national level to quantify the overall market opportunity with precision.
• Competitive Landscape and Market Share Intelligence: Benchmark against leading recommerce players using market share data across categories and channels. Inform strategic decisions by understanding the current and emerging competitive landscape.
• Channel-Level and Digital Engagement Insights: Identify high-growth channels including C2C, B2C, and retailer-led trade-in programs. Track consumer activity across app, web, and social platforms to align digital strategies with behavior.
• Consumer Segmentation and Demand Patterns: Target growth opportunities by analyzing consumer behavior segmented by age group, income level, gender, and city tier. Adapt business models to evolving spending dynamics and platform preferences.