New online storefronts are giving rise to a generation of Digitally Native Brands (DNBs) that launch on digital platforms, prioritize direct-to-consumer channels, and deliver hyper-personalized experiences. With their agility and rapid innovation - DNBs are re-writing the rules of FMCG landscape. This report deep dives into their current landscape, case studies of DNBs across product categories and how these brands are becoming the next frontier for growth opportunities for legacy FMCG players.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Executive summary
- Introduction
- Digitally Native Brands rise as challengers
- Disruption by Digitally Native Brands spans across FMCG landscape
- Digitally native brands as major growth frontier
- Conclusion
- Appendix
