The "Business of Men's Golf Majors 2025" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a deep dive into the premier events in golf, known as the majors. The report explores the biggest rights across the four majors, specifically looking at the main media and sponsorship rights attached to the competitions with comparative analysis. The report also looks at market viewership, additional revenue, and offers social media following comparison against other sports leagues and the leading players in the sport.
The Open generates the highest media rights revenue of the four majors, linked to $86.47 million. The PGA Championship boasts the largest sponsorship portfolio, with 22 active deals - three times as many as the US Open and Masters. Prize money across all four competitions continue to increase, with the US Open purse the highest offered.
Overview of the media rights landscape. Global media and sponsor partners explored. Breakdown of the sponsorship deals including annual values. Connected social media followers.
The Open generates the highest media rights revenue of the four majors, linked to $86.47 million. The PGA Championship boasts the largest sponsorship portfolio, with 22 active deals - three times as many as the US Open and Masters. Prize money across all four competitions continue to increase, with the US Open purse the highest offered.
Overview of the media rights landscape. Global media and sponsor partners explored. Breakdown of the sponsorship deals including annual values. Connected social media followers.
Scope
- The main aims of this report is to highlight commercial landscape across the four golf majors. The report aims to break down the key commercial revenue streams for the competitions. It goes into detail on the key partnerships involved in media and sponsorship rights.
Reasons to Buy
- Golf is a popular sport and the four majors are comfortably the most popular annual events on the sporting calendar. Many of the biggest names in sport such as Rory McIlroy and Scottie Scheffler are some of the most popular and highest earning sports stars on the planet.
Table of Contents
1. Overview2. Media Landscape
3. Tournament Sponsorship Landscape
4. Tournament Sponsorship Comparison
5. Additional Financials
6. Social Media
7. Appendix
List of Tables
2025 Majors calendar
- Masters Media Rights
- US Open Media Rights
- PGA Championship Media Rights
- The Open Media Rights
- US Open Sponsorship
- The Open Sponsorship
- PGA Championship sponsorship
- The Masters Sponsorship
- Ticket Revenue
- Prize Money