Prebiotics, non-digestible fibers promoting gut health, cater to health-conscious consumers seeking digestive and immune support. With 1.8 billion people prioritizing wellness in 2023, demand for prebiotic-enhanced products is rising. The global functional food market, growing 7% in 2023, drives prebiotic applications in food, beverages, and supplements. Increasing pet health awareness also boosts animal feed prebiotics. The global prebiotics market is estimated at USD 5.0-10.0 billion in 2025, with a CAGR of 8%-13% through 2030, fueled by health trends and functional food demand.
Entering emerging markets like India and Brazil.
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Regional Market Trends
- North America: The U.S. and Canada lead with demand for prebiotic supplements and functional foods.
- Europe: Germany, UK, and France focus on clean-label and gut-health prebiotics.
- Asia Pacific: China, Japan, and India see growth in dairy and beverage applications.
- Rest of the World: Brazil and Australia expand with rising wellness and pet care markets.
Application Analysis
- Prebiotic Food & Beverages: Expected growth of 8%-12%, valued for functional benefits. Trends focus on fortified dairy and snacks.
- Prebiotic Dietary Supplements: Projected growth of 9%-14%, driven by gut health awareness. Trends emphasize personalized nutrition.
- Animal Feed Prebiotics: Anticipated growth of 7%-11%, used for pet and livestock health. Trends highlight natural formulations.
Type Analysis
- Fructo-oligosaccharide (FOS): Expected growth of 8%-13%, valued for versatility. Trends focus on natural sources.
- Inulin: Projected growth of 9%-14%, preferred for digestive health. Trends emphasize plant-based options.
- Galacto-oligosaccharides (GOS): Anticipated growth of 8%-12%, used in infant formula. Trends highlight clean-label formulations.
- Mannan-oligosaccharide (MOS): Growth of 7%-11%, valued for animal feed. Trends focus on immunity benefits.
- Others: Growth of 6%-10%, including emerging prebiotics, with a focus on innovation.
Key Market Players
- BENEO GmbH: Markets inulin and FOS for functional foods.
- Cargill: Supplies prebiotics for food and beverage applications.
Porter’s Five Forces Analysis
- Threat of New Entrants: Moderate, due to R&D and regulatory barriers.
- Threat of Substitutes: Moderate, with probiotics and fiber supplements as alternatives.
- Bargaining Power of Buyers: High, due to multiple suppliers and price sensitivity.
- Bargaining Power of Suppliers: Low, with abundant raw materials like chicory root.
- Competitive Rivalry: High, driven by innovation in clean-label and functional prebiotics.
Market Opportunities and Challenges:
Opportunities:
- Targeting 1.8 billion wellness-focused consumers with gut-health prebiotics.
- Leveraging 7% functional food market growth for fortified products.
- Innovating with clean-label and plant-based prebiotics.
Entering emerging markets like India and Brazil.
Challenges:
- Competing with probiotics and alternative fibers.
- High costs of R&D for novel prebiotics.
- Addressing consumer confusion about prebiotic benefits.
- Navigating strict food and supplement regulations.
- Managing supply chain disruptions for raw materials.
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Table of Contents
Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
Chapter 4 Market Landscape
Chapter 5 Market Trend Analysis
Chapter 6 Industry Chain Analysis
Chapter 7 Latest Market Dynamics
Chapter 8 Trading Analysis
Chapter 9 Historical and Forecast Prebiotics Market in North America (2020-2030)
Chapter 10 Historical and Forecast Prebiotics Market in South America (2020-2030)
Chapter 11 Historical and Forecast Prebiotics Market in Asia & Pacific (2020-2030)
Chapter 12 Historical and Forecast Prebiotics Market in Europe (2020-2030)
Chapter 13 Historical and Forecast Prebiotics Market in MEA (2020-2030)
Chapter 14 Summary For Global Prebiotics Market (2020-2025)
Chapter 15 Global Prebiotics Market Forecast (2025-2030)
Chapter 16 Analysis of Global Key Vendors
List of Tables and Figures
Companies Mentioned
- BENEO GmbH
- Cargill
- Abbott
- Bright Food
- Kraft Foods Group
- Parmalat
- The Kraft Heinz Company
- FrieslandCampina
- Jarrow Formulas
- Cosucra Groupe Warcoing
- Roquette Frères
- Yakult Honsha
- Royal Cosun