Gummy Market Report and Forecast 2025-2034

The global gummy market was valued at USD 27.60 Billion in 2024, driven by the growing consumption of nutritional supplements and the expansion of confectionery production across the globe. The market is anticipated to grow at a CAGR of 12.20% during the forecast period of 2025-2034 to achieve a value of USD 87.26 Billion by 2034.

Gummy Market Overview

Gummies are chewable supplements or confectioneries known for their soft, gel-like texture and appealing flavours. Initially popular as a sweet treat, they have evolved into a preferred delivery format for vitamins, minerals, and other health-enhancing ingredients. Available in various shapes, colours, and formulations, gummies cater to both children and adults. Their convenience, palatability, and ease of consumption make them ideal for daily use, especially among those who dislike traditional pills or capsules. As health awareness grows, the global demand for functional gummies continues to rise, promoting innovation in nutritional content and formulation.

Gummy Market Growth Drivers

Plant-Based Innovations to Drive Market Growth

Rising consumer demand for plant-based wellness products and the growing preference for convenient supplement formats are key drivers in the global gummy market. For instance, in April 2025, VIVAZEN launched its new Botanical Gummies, chewable supplements that support energy, focus, relaxation, and mood. These gummies offer the same plant-powered benefits VIVAZEN users trust, now in a more accessible and enjoyable format. This launch aligns with shifting consumer preferences towards natural ingredients and functional benefits, positioning the product to significantly boost market engagement, appeal to lifestyle-oriented users, and expand the global functional gummy segment during the forecast period.

Next-Generation Technologies to Enhance Gummy Market Value

Consumers increasingly seek innovative, fast-acting, and efficient supplement delivery systems, driving research and development in the gummy segment. For instance, in November 2024, Organigram Holdings Inc. unveiled Edison Sonics gummies, its first gummy product incorporating FAST™, a fast-acting nanoemulsion technology. This patent-pending solution enables quicker and more effective delivery of cannabinoids, offering consumers an enhanced experience. The launch marks Organigram’s first commercialised output from its Product Development Collaboration (PDC) and highlights a new phase of cannabis innovation. As such, these technological advances are expected to elevate consumer expectations, fuel demand for next-gen gummies, and drive strong market growth globally in the coming years.

Gummy Market Trends

The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:

In-house Manufacturing Optimizing Market Operational Efficiency

In February 2025, Balanced Health Botanicals’ CBDistillery™ began in-house production of its entire line of hemp-derived gummies at its GMP-certified facility in Colorado. This strategic move ensures quality control, improved innovation capability, and better inventory management. By internalising manufacturing, companies can respond more swiftly to market demands and regulatory changes. This trend reflects a broader shift toward vertical integration, enabling greater flexibility in product development and cost efficiency. As more brands adopt this approach, operational excellence and product consistency are expected to significantly enhance the global gummy market’s value and competitiveness.

Sustainable Microalgae Innovations to Influence the Gummy Market Size Positively

In January 2025, researchers from the Spanish National Research Council, in collaboration with Alma (Green Gador SL), developed spirulina-based gummies aimed at cardiovascular health and active individuals. Spirulina, a nutrient-rich microalgae, is known for antioxidant and cholesterol-lowering properties. This innovation emerged from the EIT Food RIS Consumer Engagement Labs initiative, co-funded by the EU to promote health-focused, sustainable products. The growing integration of microalgae into gummies highlights increasing consumer demand for functional, eco-conscious nutrition. Such developments are likely to redefine product offerings and promote sustainable innovation in the global gummy market in the years ahead.

High-Dose THC Formulations to Propel Gummy Market Growth

In September 2023, Binoid launched its boldest product yet, a 20,000MG THC gummy, setting a new standard in hemp-based edibles. This unprecedented formulation caters to a niche but rapidly expanding consumer base seeking high-potency cannabinoid products. The company’s move reflects the evolving preferences of users for stronger, longer-lasting effects and novelty experiences. Such innovations are fuelling demand in both recreational and medicinal cannabis segments. As legalisation expands globally, the market is likely to witness increased experimentation with dosage and formulation, driving the growth and diversification of the gummy segment in the cannabis space.

Increasing Focus on Plant-Based and Vegan Gummies to Increase Gummy Market Demand

The growing global shift towards plant-based diets is significantly impacting the gummy market, with an increasing number of consumers seeking vegan-friendly alternatives. As dietary preferences move away from animal-derived products, manufacturers are introducing gummies that are free from gelatin, which is typically derived from animal collagen. Instead, they are using plant-based substitutes such as agar-agar, pectin, and carrageenan. This shift is not only catering to the vegan and vegetarian consumer base but also attracting health-conscious individuals seeking natural, ethical, and sustainable alternatives. As demand for plant-based wellness products continues to grow, this trend is expected to drive market expansion globally in the forecast period.

Gummy Market Segmentation

The EMR’s report titled Global Gummy Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product:

• Vitamins
• Minerals
• Carbohydrates
• Proteins and Amino Acids
• Probiotics and Prebiotics
• Dietary Fibers
• CBD/CBN
• Melatonin
• Others

Market Breakup by Ingredient:

• Plant-Based Gelatin Substitutes
• Gelatin

Market Breakup by End Use:

• Adult
• Children
• Geriatrics
• Pregnant Women

Market Breakup by Distribution Channel:

• Online Channels
• Hypermarkets/Supermarkets
• Pharmacies/Drug Stores
• Specialty Stores
• Others

Market Breakup by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Gummy Market Share

Vitamins to Lead the Segmentation by Product

The vitamins segment is poised to hold the largest market share by product, owing to rising health awareness and increasing demand for convenient dietary supplementation. Consumers across all age groups are seeking vitamin-rich gummies for immunity, energy, and overall wellness. The ease of consumption and palatable format of vitamin gummies, particularly for children and adults, is driving uptake. Innovations in multivitamin formulations tailored to specific health needs, such as skin, bones, and immunity, are further enhancing market penetration. With personalised nutrition on the rise, vitamin-based gummies are expected to dominate due to their versatility, preventive health benefits, and wide consumer appeal.

Gelatin Segment to Hold a Substantial Gummy Market Value for Segmentation by Ingredient

Gelatine continues to dominate the gummy market by ingredient due to its superior texture, binding properties, and cost-effectiveness. As per the analysis by Expert Market Research, the global gelatine market is expected to grow at a CAGR of 5.50% during the forecast period of 2025-2034. Despite the growing interest in plant-based alternatives, gelatine remains the preferred base for mainstream formulations, especially in vitamins and melatonin-based gummies. It ensures structural integrity and chewability, meeting high consumer expectations for sensory appeal. The consistency and scalability of gelatine production also support large-scale manufacturing. While plant-based options are gaining traction among vegans, gelatine-based gummies are likely to retain their lead due to widespread consumer acceptance, especially in emerging economies where cost and familiarity play key roles in purchasing behaviour.

Adult Segment to Hold the Significant Share by End User

The adult segment leads the market by end user, driven by rising lifestyle-related health concerns and increasing preventive healthcare practices. Adults are increasingly turning to gummy supplements to support immunity, sleep, energy, and digestive health. The convenience and flavourful delivery format make them an attractive alternative to traditional tablets or capsules. Additionally, brands are launching adult-specific formulations with added functional ingredients such as adaptogens and probiotics. With growing disposable incomes and wellness awareness, particularly among millennials, the adult demographic is expected to sustain its dominance. This segment is set to accelerate market value through high adoption and frequent consumption.

Pharmacies/Drug Stores to Lead the Distribution Channel Segment

Online channels are expected to dominate the distributional channel segment due to the increasing preference for digital shopping, especially post-pandemic. E-commerce platforms offer product variety, convenience, discounts, and access to global brands, making them popular among tech-savvy and health-conscious consumers. Subscription services and direct-to-consumer strategies further boost engagement and repeat purchases. The ability to personalise orders and access user reviews enhances buyer confidence. With improved logistics, digital marketing, and mobile commerce, online sales are rapidly expanding. As brands prioritise digital presence and consumer outreach, online platforms are poised to drive substantial market growth in the coming years.

Gummy Market Analysis by Region

North America is likely to retain the largest market share due to a well-established nutraceuticals industry, high consumer health awareness, and the early adoption of functional gummies. The region’s leadership is bolstered by innovation in ingredients like CBD, melatonin, and probiotics, with major players launching new, targeted formulations. Moreover, regulatory clarity and widespread online retail contribute to consistent market growth. Europe is gaining traction due to the rising demand for vegan and plant-based gummies. Meanwhile, the Asia Pacific market is expanding rapidly, driven by urbanisation and rising disposable incomes, especially in China and India. Latin America and the Middle East & Africa show steady growth, propelled by increasing wellness awareness and improving retail infrastructure.

Leading Players in the Gummy Market

The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Amapharm GmbH

Amapharm GmbH, a prominent German manufacturer of nutritional gummies, specializes in high-quality, innovative formulations for global markets. The company delivers vitamins and dietary supplements in chewable gummy forms, catering to both children and adults. In January 2024, the company acquired F. Hunziker + Co AG, a Swiss manufacturer and developer of functional products. This acquisition strengthens Amapharm's position in the market and will help integrate Hunziker's expertise in dietary supplements, medical devices, and over-the-counter drugs, enhancing their product range and capabilities by the end of 2024.

Herbaland Gummies

Based in Canada, Herbaland Gummies is a leading producer of plant-based, sugar-free nutritional gummies. Known for sustainable and inclusive health solutions, the company offers a wide range of products, including multivitamins, sleep aids, and sports nutrition. Herbaland emphasises clean-label ingredients, environmentally friendly packaging, and accessibility, making it a key player in the global functional gummy supplement market. In July 2024, the company introduced Vegan Collagen Booster Gummies, designed to naturally boost collagen formation. These gummies cater to vegan and vegetarian diets, offering an alternative to traditional bovine and marine-based collagen supplements.

Prime Health Ltd

Prime Health Ltd is a UK-based company known for manufacturing high-quality health supplements, including a growing line of functional gummies. The company focuses on combining traditional wellness knowledge with modern nutritional science. Its gummy offerings target various health areas, including immunity, digestion, and bone health, contributing to its reputation for reliable, consumer-friendly supplement solutions.

AJES Pharmaceuticals LLC

AJES Pharmaceuticals LLC is a US-based pharmaceutical and nutraceutical company offering a wide array of over-the-counter and dietary supplement products. Its gummy vitamins line caters to adults and children, with formulations aimed at boosting immunity, energy, and overall wellness. The company’s commitment to quality and affordability helps it maintain a competitive position in the expanding global gummy market.

Other key players in the market include Superior Supplement Manufacturing, Lactonova Nutripharm Pvt Ltd, SMPNutra.com, Lexicare Pharma Pvt. Ltd, Santa Cruz Nutritionals, and Well Aliments.

Key Questions Answered in the Gummy Market

• What was the global gummy market value in 2024?
• What is the global gummy market forecast outlook for 2025-2034?
• What is market segmentation based on product?
• What is market segmentation based on ingredients?
• What is market segmentation based on end user?
• What is market segmentation based on the distribution channel?
• What are the major factors aiding the global gummy market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major global gummy market trends?
• Which product will lead the market segment?
• Which ingredients will lead the market segment?
• Which end user will lead the market segment?
• Which distribution channel will lead the market segment?
• Who are the key players involved in the global gummy market?
• What is the patent landscape of the market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

This product will be delivered within 3-5 business days.