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Top Five Trends in Fresh Food

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    Report

  • 35 Pages
  • January 2026
  • Region: Global
  • Euromonitor International
  • ID: 6101328
Among the most pertinent trends in fresh food is the ongoing movement in clean eating, partly driven by the rise of GLP-1 usage in the US. Fresh food producers are thus aligning themselves more closely to wellness and clean labels, partnering with key stakeholders and investing into more premium fresh food segments that can generate greater profit margins. This is further supported by physical retail grocery who are placing their strategic bets on the potential of fresh food.

This Top Five Trends in Fresh Food global briefing offers an insight into to the size and shape of the Fresh Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving fresh food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Ultra-processed food aversion deepens
  • Snacking and Generation Z are twin drivers
  • Partnerships to navigate volatility
  • Premium and quality as a differential
  • Retail re-fresh
  • Conclusion