Art & Craft Materials Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Art & Craft Materials Market was valued at USD 23.76 Billion in 2024, and is expected to reach USD 33.32 Billion by 2030, rising at a CAGR of 5.80%. This market is witnessing steady growth, fueled by rising demand across a wide spectrum of users including households, schools, offices, and professional artists. The increasing popularity of creative hobbies and DIY projects is driving consistent consumer interest in both basic and specialized art supplies. Enhanced accessibility through retail and online channels, coupled with growing interest in hands-on, expressive activities across all age groups, has expanded the market’s reach. Additionally, the influence of social media and educational platforms is encouraging more engagement with artistic and craft-based activities, supporting the sector’s growth and long-term potential.

Key Market Drivers

Rising Popularity of DIY Culture and Creative Expression Across Age Groups

The global resurgence in DIY culture and interest in hands-on hobbies has significantly increased demand for art and craft materials. Consumers are gravitating toward personalized projects and creative outlets that promote mental well-being and self-expression. Platforms like Pinterest, YouTube, and Instagram have amplified this movement, offering endless inspiration and tutorials that appeal particularly to Millennials and Gen Z audiences. At the same time, adults are embracing crafts as a form of relaxation, while younger age groups benefit from these activities for educational and developmental purposes. This cross-generational engagement has expanded the customer base for both basic materials like paper, glue, and paints, and more advanced tools such as embossers and cutting machines - contributing to consistent market growth.

Key Market Challenges

Environmental Concerns and Shift Toward Sustainable Alternatives

Environmental sustainability presents a notable challenge in the art and craft materials market. Many traditional products, such as plastic glitters, synthetic dyes, and chemical adhesives, are under scrutiny due to their ecological impact. Growing consumer awareness and evolving regulations are pressuring manufacturers to transition toward more sustainable alternatives. However, eco-friendly products like plant-based paints, biodegradable glues, and recycled paper often involve higher production costs and limited scalability. These constraints can deter widespread adoption, especially in price-sensitive markets. Balancing environmental responsibility with affordability and performance remains a key hurdle for brands aiming to remain competitive and compliant in an increasingly sustainability-focused industry.

Key Market Trends

Rise of Sustainable and Eco-Friendly Art Supplies

Sustainability is becoming a defining trend in the art and craft materials market. Consumers - especially from environmentally conscious demographics like millennials and Gen Z - are actively seeking eco-friendly products. This demand is driving manufacturers to innovate with recyclable, biodegradable, and non-toxic materials. Products such as beeswax crayons, plant-based adhesives, refillable markers, and FSC-certified paper are gaining traction. In parallel, sustainable packaging solutions are also being implemented to reduce plastic use. Schools, parents, and institutions are increasingly selecting products that are both safe and environmentally responsible. This trend is influencing not just product development, but also marketing strategies, with eco-labeling and sustainability-focused branding becoming important differentiators.

Key Market Players

• Faber Castell
• Crayola LLC
• Fabbrica Italiana Lapis ed Affini S.p.A
• STAEDTLER Mars GmbH & Co. KG
• Newell Brands
• Colart International Ltd.
• Kokuyo Camlin Ltd.
• DA VINCI PAINT CO
• General Pencil Company Inc.
• Langridge Artist Colours

Report Scope:

In this report, the global art & craft materials market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Art & Craft Materials Market, By Type:

• Basic Materials/Supplies
• Marking Materials/Supplies

Art & Craft Materials Market, By Application:

• Household
• Educational Institute
• Office
• Others

Art & Craft Materials Market, By Distribution Channel:

• Convenience Store
• Hypermarket/Supermarket
• Online
• Specialty Store

Art & Craft Materials Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global art & craft materials market.

Available Customizations:

Global Art & Craft Materials market report with the given market data TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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