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Brazil Shampoo (Haircare) Market Size, Growth and Forecast Analytics, 2023-2028

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    Report

  • 36 Pages
  • June 2025
  • Region: Brazil
  • GlobalData
  • ID: 6102463
Brazil Shampoo (Haircare) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Shampoo market in Brazil.

Shampoo - includes all 2-in-1 shampoos and conditioners, regular shampoos, anti-dandruff shampoos and medicated shampoos (e.g. which kill lice). Excludes baby shampoos.

Shampoo market in Brazil registered a positive compound annual growth rate (CAGR) of 4.07% during the period 2018 to 2023 with a sales value of BRL 12.07 billion in 2023, an increase of 7.82% over 2022. The market achieved its strongest performance in 2022, when it grew by 8.03% over its previous year and its weakest performance in 2020, when it fell by -1.87% over 2019. The fastest growing segment of the Shampoo market in Brazil between the year 2018 and 2023 was Other Shampoo which registered a CAGR of 5.31%. The weakest performing segment of the market was Standard Shampoo with a CAGR of 3.87%. In 2023 Standard Shampoo segment in Brazil Shampoo market accounted for a major share of 61.41%, while Anti-Dandruff stood in second position representing 23.83% of the market's 2023 share.

The research handbook provides up-to-date market size data for period 2018-2023 and illustrative forecast to 2028, covering key market aspects like Sales Value and Volume for Shampoo and its variants 2-In-1, Anti-Dandruff, Kids Shampoo, Standard Shampoo, Medicated Shampoo & Other Shampoo.

Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2020 to 2023 and overall market sales by Distribution Channel (Dollar Stores, Variety Store & General Merchandise Retailers, Cash & Carries and Warehouse Clubs, Convenience Stores & Gas Stations, Department Stores, Drug Stores & Pharmacies, Chemists/Pharmacies, Parapharmacies/Drugstores, eRetailers, Food & Drinks Specialists, Health & Beauty Stores, Hypermarkets & Supermarkets, Direct Sellers, Others, On Trade, Vending Machines, Other Specialist Retailers, Tobacco Specialists) where ever applicable.

Due to on going large scale uncertainties in the market the research handbook acts as an essential tool for companies active or planning to venture in to Brazil's Shampoo (Haircare) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Units.

*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Scope

  • Overall Shampoo (Haircare) market value and volume analytics with growth analysis from 2018 to 2028.
  • Value and Volume terms for the top brands.
  • Distribution channel sales analytics from 2020-2023.

Reasons to Buy

  • Get access to authoritative and granular data on the Shampoo (Haircare) market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Shampoo Market Overview
2 Brazil Shampoo Market Analytics, 2018-28
2.1 Shampoo Value Analytics, 2018-28
2.1.1 Shampoo Market by Value, 2018-28
2.1.2 Shampoo Market Value by Segments, 2018-28
2.2 Shampoo Volume Analytics, 2018-28
2.2.1 Shampoo Market by Volume, 2018-28
2.2.2 Shampoo Market Volume by Segments, 2018-28
3 Brazil Shampoo Market Analytics, by Segment 2018-28
3.1 2-In-1 Analytics, 2018-28
3.1.1 2-In-1 Market by Value, 2018-28
3.1.2 2-In-1 Market by Volume, 2018-28
3.2 Anti-Dandruff Analytics, 2018-28
3.2.1 Anti-Dandruff Market by Value, 2018-28
3.2.2 Anti-Dandruff Market by Volume, 2018-28
3.3 Kids Shampoo Analytics, 2018-28
3.3.1 Kids Shampoo Market by Value, 2018-28
3.3.2 Kids Shampoo Market by Volume, 2018-28
3.4 Standard Shampoo Analytics, 2018-28
3.4.1 Standard Shampoo Market by Value, 2018-28
3.4.2 Standard Shampoo Market by Volume, 2018-28
3.5 Medicated Shampoo Analytics, 2018-28
3.5.1 Medicated Shampoo Market by Value, 2018-28
3.5.2 Medicated Shampoo Market by Volume, 2018-28
3.6 Other Shampoo Analytics, 2018-28
3.6.1 Other Shampoo Market by Value, 2018-28
3.6.2 Other Shampoo Market by Volume, 2018-28
4 Brazil Shampoo Brand Analytics by Value, 2020-23
4.1 Shampoo Brand Analytics by Value, 2020-23
5 Brazil Shampoo Distribution Channel Analytics by Value, 2020-23
5.1 Shampoo Distribution Channel Analytics by value, 2020-23
6 Appendix
6.1 Definitions
6.1.1 Category Definitions
6.1.2 Distribution Channel Definitions
6.1.3 Volume Units and Aggregations
6.1.4 CAGR Definition and Calculation
6.1.5 Graphical representation of Brands
6.1.6 Exchange Rates
6.1.7 Methodology Summary
6.2 About the Analyst
6.3 Disclaimer
List of Tables
Table 1: Brazil Shampoo Market Value (BRL m) and Growth (Y-o-Y), 2018-23
Table 2: Brazil Shampoo Market Value (BRL m) and Growth (Y-o-Y), 2024-28
Table 3: Brazil Shampoo Market Value (USD m) and Growth (Y-o-Y), 2018-28
Table 4: Brazil Shampoo Market Value (BRL m) by Segments, 2018-23
Table 5: Brazil Shampoo Market Value (BRL m) by Segments, 2023-28
Table 6: Brazil Shampoo Market Value (USD m) by Segments, 2018-23
Table 7: Brazil Shampoo Market Value (USD m) by Segments, 2023-28
Table 8: Brazil Shampoo Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Table 9: Brazil Shampoo Market Volume (Units m) by Segments, 2018-23
Table 10: Brazil Shampoo Market Volume (Units m) by Segments, 2023-28
Table 11: Brazil 2-In-1 Market by Value (BRL m), 2018-28
Table 12: Brazil 2-In-1 Market by Value (USD m), 2018-28
Table 13: Brazil 2-In-1 Market by Volume (Units m), 2018-28
Table 14: Brazil Anti-Dandruff Market by Value (BRL m), 2018-28
Table 15: Brazil Anti-Dandruff Market by Value (USD m), 2018-28
Table 16: Brazil Anti-Dandruff Market by Volume (Units m), 2018-28
Table 17: Brazil Kids Shampoo Market by Value (BRL m), 2018-28
Table 18: Brazil Kids Shampoo Market by Value (USD m), 2018-28
Table 19: Brazil Kids Shampoo Market by Volume (Units m), 2018-28
Table 20: Brazil Standard Shampoo Market by Value (BRL m), 2018-28
Table 21: Brazil Standard Shampoo Market by Value (USD m), 2018-28
Table 22: Brazil Standard Shampoo Market by Volume (Units m), 2018-28
Table 23: Brazil Medicated Shampoo Market by Value (BRL m), 2018-28
Table 24: Brazil Medicated Shampoo Market by Value (USD m), 2018-28
Table 25: Brazil Medicated Shampoo Market by Volume (Units m), 2018-28
Table 26: Brazil Other Shampoo Market by Value (BRL m), 2018-28
Table 27: Brazil Other Shampoo Market by Value (USD m), 2018-28
Table 28: Brazil Other Shampoo Market by Volume (Units m), 2018-28
Table 29: Brazil Shampoo Market Value by Brands (BRL m), 2020-23
Table 30: Brazil Shampoo Market Value by Brands (USD m), 2020-23
Table 31: Brazil Shampoo Market Value by Distribution Channel (BRL m), 2020-23
Table 32: Brazil Shampoo Market Value by Distribution Channel (USD m), 2020-23
Table 33: Category Definitions - Shampoo Market
Table 34: Distribution Channel Definitions Shampoo Market
Table 35: Volume Units for Shampoo Market
Table 36: Brazil Exchange Rate BRL - USD (Annual Average), 2018-2023
Table 37: Brazil Exchange Rate BRL - USD (Annual Average), 2024-2028 Forecast
List of Figures
Figure 1: Brazil Shampoo Market Value (BRL m) and Growth (Y-o-Y), 2018-28
Figure 2: Brazil Shampoo Market Value (BRL m) by Segments, 2018-28
Figure 3: Brazil Shampoo Market Volume (Units m) and Growth (Y-o-Y), 2018-28
Figure 4: Brazil Shampoo Market Volume (Units m) by Segments, 2018-28
Figure 5: Brazil 2-In-1 Market by Value (BRL m), 2018-28
Figure 6: Brazil 2-In-1 Market by Volume (Units m), 2018-28
Figure 7: Brazil Anti-Dandruff Market by Value (BRL m), 2018-28
Figure 8: Brazil Anti-Dandruff Market by Volume (Units m), 2018-28
Figure 9: Brazil Kids Shampoo Market by Value (BRL m), 2018-28
Figure 10: Brazil Kids Shampoo Market by Volume (Units m), 2018-28
Figure 11: Brazil Standard Shampoo Market by Value (BRL m), 2018-28
Figure 12: Brazil Standard Shampoo Market by Volume (Units m), 2018-28
Figure 13: Brazil Medicated Shampoo Market by Value (BRL m), 2018-28
Figure 14: Brazil Medicated Shampoo Market by Volume (Units m), 2018-28
Figure 15: Brazil Other Shampoo Market by Value (BRL m), 2018-28
Figure 16: Brazil Other Shampoo Market by Volume (Units m), 2018-28
Figure 17: Brazil Shampoo Market Value by Brands (BRL m), 2020-23
Figure 18: Brazil Shampoo Market Value by Distribution Channel (BRL m), 2020-23