This report is based on a set of 14 polls designed to help understand the business community’s sentiment toward tariffs.
Key Highlights
- In the first 100 days of his second presidential term, Donald Trump blew up eight decades of global trade rules with the imposition of a 10% global baseline and "reciprocal" tariff framework, plus sizeable tariffs on strategic sectors (steel, aluminum, and automotive-with threats of similar treatment for other metals, lumber, semiconductors, and pharmaceuticals). Uncertainty persists around proposed higher US reciprocal tariffs, as trade deals have yet to be finalized and legal challenges to their legitimacy are ongoing in US courts.
- The business community’s sentiment on tariffs is mostly negative, although a sizeable minority sees potential opportunities in their implementation.
Scope
- Our sentiment polls ran in April 2025 on the analyst's Verdict network of B2B websites, which had 10.8 million user sessions in Q1 2025. In total, 1,843 respondents participated in the survey. We have categorized the poll questions into four distinct groups for our analysis: concerns and challenges, business outlook, pricing, and investment and procurement.
Reasons to Buy
- This survey gives a unique insight into the business community's views on tariffs. It provides an early insight into their level of concern about the impact of tariffs on their business and a view of how tariffs are expected to impact the economic outlook over the next 12 months.
Table of Contents
- About Our Tariffs Sentiment Polls
- Executive Summary
- Poll Analysis
- Sentiment Polling Methodology
- Thematic Research Methodology
