Europe Medium and Heavy Duty Truck Market Outlook, 2030

The European medium and heavy-duty truck industry is a critical component of the continent’s logistics and economic ecosystem, ensuring the efficient movement of goods across a region known for its intricate cross-border trade and high population density. Covering vehicles from around 6 tonnes upwards, including Class 4 to Class 8 equivalents, this industry underpins supply chains that serve manufacturing, retail, agriculture, and construction sectors. European fleets operate in a far more diverse regulatory and infrastructural landscape than those in North America, given the patchwork of national rules and road conditions across EU member states and beyond.

Harmonization under the European Union has helped standardize vehicle safety, emissions, and technical standards, but there remain substantial challenges in adapting to local infrastructure and differing economic priorities from Western to Eastern Europe. Moreover, the high importance placed on environmental sustainability by European governments and the public has made decarbonization a driving force shaping product strategies in the industry. Over the past decade, the industry has faced increasing pressure to reduce emissions in line with the EU’s Green Deal targets and the Fit for 55 package.

This has spurred unprecedented investment in zero-emission technologies, particularly battery-electric trucks, as well as ongoing research into hydrogen fuel-cell solutions for long-haul routes. Major European truck manufacturers such as Daimler Truck (Mercedes-Benz Trucks), Volvo Group, Scania, MAN, DAF, and Iveco have ramped up development of low-carbon solutions, collaborating on public-private partnerships to build a continent-wide network of charging and hydrogen refueling stations. The European Commission’s CO₂ emission standards for heavy-duty vehicles, which require a significant reduction in fleet-average emissions by 2030, are a strong regulatory lever accelerating this transition.

According to the research report “Europe Medium and Heavy-Duty Truck Market Outlook, 2030” the Europe Medium and Heavy-Duty Truck market is projected to grow with 3.58% CAGR by 2025-30. The fragmented nature of Europe’s logistics sector, with a large share of small and mid-sized fleet operators, adds another hurdle, since these operators often lack the capital to invest in new technologies without supportive incentives or subsidies. At the same time, European truck manufacturers have pushed forward with innovations in connectivity, telematics, and automation, responding to customer demands for greater vehicle uptime, lower total cost of ownership, and enhanced driver safety.

Advanced driver assistance systems (ADAS) have become increasingly widespread, with lane-keeping, collision mitigation, and automated emergency braking now standard features on many new trucks. There is also growing interest in autonomous or semi-autonomous driving technologies, though these are expected to roll out slowly due to legal, ethical, and infrastructure challenges. Another noteworthy trend is the emphasis on modular platforms that can accommodate different powertrains diesel, electric, or hydrogen within a single chassis family, providing flexibility to operators navigating this uncertain transition period.

These innovations reflect how Europe’s truck sector is trying to balance short-term practical needs with the long-term imperative of carbon neutrality. The COVID-19 pandemic and subsequent global supply chain disruptions exposed vulnerabilities in Europe’s truck manufacturing base, from semiconductor shortages to disrupted supply of specialized components.

Production delays and elevated equipment costs have forced many transport companies to extend the life of their existing fleets while carefully planning new investments. At the same time, rising fuel prices and road tolls, as well as increasingly strict urban low-emission zones, have put pressure on transport margins and challenged operators to modernize quickly.

Market Drivers

• Strict EU Emission Regulations and Green Deal Policies: The European Green Deal and related CO₂ standards for heavy-duty vehicles are a powerful driver, pushing manufacturers and fleets toward low- and zero-emission trucks. These regulations are among the world’s strictest, directly shaping vehicle design, fuel choices, and fleet strategies.
• Cross-Border Trade and Integrated EU Supply Chains: Europe’s highly integrated single market, with free movement of goods across countries, creates high demand for efficient, reliable truck transport. Strong cross-border trade and dense regional supply chains continue to drive truck demand and influence specifications.

Market Challenges

• Fragmented Fleet Ownership and Financing Barriers: Europe has a high proportion of small and medium-sized trucking firms, many family-run. These operators often struggle to finance new, cleaner trucks, which creates barriers to adopting advanced technology and meeting regulatory targets.
• Urban Low-Emission Zones and Delivery Restrictions: Hundreds of European cities are expanding low-emission and zero-emission zones, restricting older trucks from entering urban areas. Complying with these diverse and evolving local rules is a major operational challenge for fleets.

Market Trends

• Battery-Electric Truck Rollout for Urban and Regional Logistics: There is a clear trend of battery-electric trucks being rolled out for city and regional deliveries. European OEMs and fleets are leading the way, with supportive government incentives helping to build charging networks and reduce the cost barrier.
• Digital Fleet Management and Smart Logistics: European fleets are rapidly adopting digital solutions, including telematics, advanced route optimization, and compliance monitoring, to manage complex cross-border regulations, improve efficiency, and meet sustainability reporting needs.

Heavy trucks (16 tonnes and above) lead the European medium and heavy-duty truck market because they are best suited to handle the high-volume, cross-border freight demands of the region’s dense and integrated trade networks.

Europe’s economy is built on a dense network of cross-border trade routes, complex supply chains, and tightly scheduled just-in-time deliveries, all of which require trucks capable of moving substantial cargo efficiently over long distances. Heavy-duty trucks, particularly those over 16 tonnes, are ideally suited for this environment thanks to their ability to haul large payloads, maximize transport efficiency, and meet rigorous European axle-weight and load distribution standards. These vehicles operate seamlessly across the continent’s sophisticated highway systems and are essential for connecting ports, factories, distribution hubs, and urban centers.

Heavy trucks are also critical in meeting the demands of industries like automotive manufacturing, agriculture, and retail, which depend on reliable, high-capacity freight movement. In addition, stricter emission standards and road toll policies encourage fleet operators to invest in modern, fuel-efficient heavy trucks that meet Euro VI requirements and can optimize operating costs over long hauls.

Internal combustion engine (ICE) propulsion leads the European medium and heavy-duty truck market because it remains the most practical and widely supported solution for meeting high-capacity, cross-border freight needs under diverse operating conditions.

Europe’s dense and highly integrated freight system relies on the ability to move goods smoothly across multiple countries and terrains, and diesel-powered ICE trucks continue to deliver the power, range, and operational flexibility required to make that happen. The continent’s comprehensive refueling infrastructure, long-established service networks, and experienced workforce are all geared toward supporting diesel vehicles, giving fleets confidence in their dependability and ease of maintenance. Diesel ICE trucks excel at carrying heavy loads over long distances, navigating complex road networks, and meeting the tight delivery schedules that Europe’s just-in-time supply chains demand.

Furthermore, their cost-effectiveness and familiar technology make them a logical choice in a market dominated by thousands of small and medium-sized operators who cannot easily afford to experiment with emerging zero-emission options that still face range, payload, and infrastructure limitations. Although Europe is at the forefront of pushing alternative powertrains through tough CO₂ targets and incentives, those technologies are still maturing, especially for long-haul or high-capacity routes.

Rigid trucks are leading the Europe medium and heavy-duty truck market due to their versatility, regulatory compliance, and high demand in urban logistics and intra-city distribution networks.

European countries have stringent emission standards, such as Euro VI, and strict vehicle dimension laws that encourage the use of compact yet efficient logistics vehicles like rigid trucks, which integrate both the cab and cargo body into a single chassis. This design enhances maneuverability in narrow city streets and enables more efficient loading and unloading in congested urban zones, where articulated trucks would be less practical. Rigid trucks serve a wide range of applications, including food and beverage distribution, postal and parcel delivery, construction material transport, and municipal services, making them essential to everyday economic operations.

With the continued rise of e-commerce and just-in-time delivery models across Europe, especially in countries like Germany, France, the UK, and the Netherlands, the need for medium-duty trucks that can efficiently handle frequent stops and shorter routes has skyrocketed placing rigid trucks in a prime position. Moreover, government initiatives promoting sustainable transport solutions have accelerated the adoption of electric and low-emission rigid trucks, supported by subsidies and incentives across the EU.

For example, electric rigid trucks are being increasingly deployed in urban low-emission zones (LEZs), which are expanding rapidly in major European cities. Additionally, the relatively lower total cost of ownership (TCO) of rigid trucks, in terms of fuel consumption, maintenance, and ease of driver training compared to articulated lorries, makes them appealing to both small and large fleet operators.

Logistics transportation is leading in the European medium and heavy-duty truck market because it is vital for managing the continent’s dense, cross-border trade flows and complex, time-sensitive supply chains.

Europe’s economy is built on seamless cross-border trade within its single market, with millions of tonnes of goods moving daily between factories, ports, warehouses, and retail outlets across dozens of countries. This highly integrated economic zone depends on medium and heavy-duty trucks to handle both regional and long-distance freight with the flexibility, capacity, and reliability that only trucking can provide. From transporting automotive components between Eastern Europe and Germany, to moving fresh food across borders with strict delivery windows, trucks are the linchpin of European logistics networks.

The continent’s just-in-time manufacturing practices, urban consumer demand, and dense distribution systems all rely on frequent, predictable, and efficient deliveries. Trucks can quickly adapt routes, schedules, and cargo loads to respond to changing demand and regulatory requirements, something other transport modes, like rail or waterways, cannot match with the same agility. Combined with Europe’s excellent but heavily trafficked highway infrastructure, trucking remains indispensable for logistics operators seeking speed, responsiveness, and fine-grained control over freight movement.

Germany is leading in the European medium and heavy-duty truck market because of its strong industrial base, central location in Europe’s trade networks, and advanced trucking and logistics infrastructure.

Germany holds a leading position in the European medium and heavy-duty truck market thanks to its status as the continent’s industrial powerhouse, with a thriving manufacturing sector that generates enormous freight transport needs. As home to major automotive, engineering, and chemical industries, Germany requires a highly capable and reliable trucking sector to move raw materials, components, and finished goods efficiently across domestic and cross-border supply chains. Its strategic location in the heart of Europe makes it a critical transit hub, linking northern ports, southern markets, and eastern production zones through one of the most advanced and well-maintained highway systems in the world the Autobahn network.

This supports seamless high-volume transport and reduces transit times for international shipments. In addition, Germany has an exceptionally sophisticated logistics industry, with highly skilled drivers, advanced fleet management systems, and world-leading manufacturers like Daimler Truck and MAN supporting technological progress and fleet modernization.

Considered in this report

• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Medium and Heavy Duty Truck Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Vehicle Class

• Medium (3.5 to 16 Tonnes)
• Heavy (16 Tonnes and Above)

By Propulsion

• ICE
• Electric
• Other

By Body Type

• Rigid Trucks
• Tractor-Trailers / Articulated Truck
• Tipper / Dump Trucks
• Other

By end users

• Logistic transportation
• Construction and Mining
• Agriculture and Forestry
• Utility And Municipal
• Other

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.