North America Healthcare Consumables Market Outlook, 2030

The North American healthcare consumables market is a critical and rapidly evolving sector, characterized by strong regional demand, complex supply chains, and a dynamic regulatory environment. Dominated largely by the United States and Canada, the market encompasses a wide array of products such as personal protective equipment (PPE), surgical disposables, diagnostic kits, wound care products, and home healthcare consumables. This region accounts for a significant share of the global healthcare consumables market, fueled by high healthcare expenditure, advanced medical infrastructure, and a growing aging population that increases the demand for continuous healthcare services and consumables.

As of June 2023, the population of Americans 65 and over grew around five times faster than the country's overall population between 1920 and 2020, according to the US Census Bureau. The COVID-19 pandemic exposed vulnerabilities in the supply chain, especially in sourcing these materials, causing shortages and price volatility. The pandemic caused unprecedented surges in demand, particularly for PPE like N95 masks, gloves, and gowns, which led to acute shortages worldwide. Government interventions in the U.S., including the CARES Act and emergency use authorizations by the FDA, helped alleviate some pressures by accelerating approvals and funneling funding into production.

Nevertheless, the crisis also revealed chronic weaknesses, such as drug shortages, with over 300 medications facing supply issues in 2024, underscoring the fragile nature of global and regional supply chains. On the regulatory front, agencies like the FDA and Health Canada play pivotal roles in ensuring safety and efficacy while adapting regulations to accommodate emergency needs without compromising quality. The FDA, for instance, implemented flexible guidelines to facilitate the rapid approval of critical consumables during the pandemic and continues to monitor post-market performance rigorously.

According to the research report "North America Healthcare Consumables Market Outlook, 2030," the North America Healthcare Consumables market is anticipated to grow at more than 7.63% CAGR from 2025 to 2030. North America’s well-established healthcare infrastructure, including a high concentration of hospitals, outpatient clinics, and home healthcare services, consistently drives consumption volumes, making it one of the largest global markets for these products. Technological advancements also play a pivotal role, with innovations such as improved nonwoven fabrics for PPE, smarter diagnostic consumables with enhanced sensitivity, and eco-friendly materials gaining traction. For instance, in June 2021, the U.S.

Department of Health and Human Services’ (HHS) Office of the National Coordinator for Health Information Technology (ONC) announced the establishment of a USD 80 million public health informatics & technology workforce development program (PHIT Workforce Program) to strengthen U.S. public health informatics and data science. Environmental sustainability is emerging as a new focus, with manufacturers exploring biodegradable materials and reusable alternatives, reflecting changing consumer and regulatory expectations. Economically, strong healthcare spending, backed by private insurance and government programs, ensures steady market funding and adoption of advanced consumables.

According to the Association of American Medical Colleges (AAMC), the demand for physicians grows faster than the supply, leading to a projected total physician shortfall of between 61,700 and 94,700 physicians by 2025 in the U.S. The market is the increasing trend toward outpatient care and home healthcare, driven by cost containment efforts and patient preference, which has shifted demand toward portable, easy-to-use consumables. Furthermore, rising awareness about infection control and hygiene standards, especially post-pandemic, has led to higher usage of disposables, sanitizers, and PPE across all healthcare settings.

Market Drivers

• High Healthcare Expenditure and Technological Advancements: North America, particularly the United States, has one of the highest per capita healthcare expenditures in the world. This financial capacity supports the widespread use of healthcare consumables in hospitals, clinics, and home care settings. The presence of advanced healthcare infrastructure and cutting-edge medical technology drives the demand for sophisticated and high-quality consumables such as surgical kits, wound care products, and diagnostic disposables. Moreover, investment in R&D promotes innovation in product design and safety, further boosting market demand.
• Aging Population and Rising Chronic Diseases: The rapidly aging population in North America is a significant driver of the healthcare consumables market. Older adults typically require frequent medical attention and are more likely to suffer from chronic diseases like diabetes, cardiovascular disorders, and arthritis. These conditions necessitate regular monitoring, diagnostics, and treatment - each relying on consumables such as syringes, testing strips, catheters, and bandages. As the geriatric demographic continues to grow, so does the demand for disposable medical supplies tailored to long-term care and chronic disease management.

Market Challenges.

• Stringent Regulatory Framework and Product Approval Delays: The North American healthcare market, especially the U.S., is governed by strict regulatory bodies like the FDA (Food and Drug Administration) and Health Canada. While these agencies ensure product safety and efficacy, the complex and time-consuming approval processes can hinder the speed at which new consumables enter the market. Small and medium-sized enterprises often struggle to meet the compliance requirements, delaying innovation and limiting market competition. This challenge can also increase operational costs for manufacturers.
• Pressure to Reduce Healthcare Costs and Reimbursement Constraints: Despite high healthcare spending, there is growing pressure from both government and private insurers to reduce costs across the healthcare system. Consumables, though essential, are being scrutinized for cost-effectiveness. Hospitals and procurement teams are often pushed to negotiate lower prices or switch to generic alternatives, squeezing profit margins for manufacturers. Additionally, reimbursement challenges for certain consumables, especially in outpatient and home care settings, limit access and reduce overall consumption.

Market Trends

• ising Demand for Home Healthcare and Remote Monitoring: There is a strong shift toward home-based care in North America, driven by patient preference, cost efficiency, and the growth of telehealth. This trend is increasing the demand for consumables used in home settings, such as disposable syringes, glucose monitoring kits, and wound dressings. The integration of remote monitoring technologies with consumables - like wearable patches and connected diagnostic devices - is also gaining traction, offering convenience and real-time health tracking for patients and providers alike.
• Growing Focus on Sustainable and Eco-Friendly Products: With increasing environmental concerns and regulatory pressure around medical waste, there is a growing trend toward the development and adoption of sustainable healthcare consumables. Manufacturers are investing in biodegradable materials, recyclable packaging, and reengineered products that reduce environmental impact without compromising on safety. Healthcare providers are also prioritizing green procurement practices, and institutional buyers are favoring vendors with strong sustainability credentials, making this an important market differentiator.

The wound care consumables segment is the fastest-growing in North America's healthcare consumables industry primarily due to the rising prevalence of chronic wounds, driven by an aging population and increasing rates of diabetes and obesity.

The rapid growth of the wound care consumables product type in North America's healthcare consumables industry is largely propelled by the increasing incidence of chronic wounds, which are a growing concern in the region due to demographic and lifestyle-related factors. A significant portion of the population, particularly the elderly, is at higher risk of developing chronic conditions such as diabetes and vascular diseases, which are directly linked to the formation of slow-healing wounds like diabetic foot ulcers, pressure ulcers, and venous leg ulcers. As life expectancy rises and the baby boomer generation ages, the burden of age-related and chronic diseases continues to climb, necessitating advanced and frequent wound care solutions.

In addition, the obesity epidemic contributes significantly to poor circulation and increased immobility, both of which exacerbate wound development and slow the healing process. These health trends collectively heighten the demand for effective wound management, prompting healthcare providers and facilities to prioritize the use of consumables such as dressings, bandages, antiseptics, and wound closure products. Technological advancements have also led to the development of more sophisticated and specialized wound care consumables that promote faster healing, reduce infection risks, and improve patient comfort, further fueling market growth.

The shift toward outpatient and home healthcare settings in North America, driven by cost-efficiency and patient preference, has also stimulated the need for easy-to-use, portable, and highly effective wound care consumables, as these settings rely heavily on such products for managing ongoing care. Moreover, government initiatives and healthcare reimbursement policies increasingly support chronic wound treatment, encouraging wider adoption of wound care products across healthcare systems.

The non-woven materials segment is the fastest-growing in North America's healthcare consumables industry due to their critical role in infection prevention and control, especially amid heightened hygiene standards and increasing surgical and outpatient procedures.

Non-woven materials are witnessing the fastest growth in North America's healthcare consumables industry primarily because of their indispensable role in maintaining hygiene and preventing infections across a wide range of medical settings. These materials - used in products such as surgical gowns, drapes, face masks, caps, shoe covers, wound dressings, and disposable bedding - are valued for their lightweight, breathable, absorbent, and cost-effective properties, which make them ideal for single-use, sterile applications.

In the wake of the COVID-19 pandemic and the growing emphasis on infection control, healthcare facilities have significantly ramped up the use of non-woven-based consumables to enhance patient and staff safety, thereby accelerating demand. The continued focus on preventing healthcare-associated infections (HAIs) has led hospitals, clinics, and ambulatory surgical centers to adopt more disposable, non-woven products to reduce cross-contamination risks. Moreover, the expansion of outpatient and home healthcare services in North America supports the need for convenient, hygienic, and ready-to-use consumables, further strengthening market momentum for non-woven materials.

Technological advancements have also improved the quality and functionality of non-woven fabrics, making them more comfortable, durable, and suited to specific medical applications, such as fluid resistance and bacterial filtration. Simultaneously, regulatory guidelines from agencies like the CDC and OSHA are reinforcing the use of high-grade protective and sterile products, boosting adoption rates among healthcare providers.

The rise in surgical procedures, both elective and emergency, has been another major driver, as these require large volumes of sterile non-woven supplies. Additionally, the increasing awareness of environmental sustainability has spurred innovation in biodegradable and recyclable non-woven materials, attracting healthcare institutions looking to balance hygiene needs with environmental responsibility.

The clinics/physician office end-user segment is the fastest-growing in North America's healthcare consumables industry due to the shift toward outpatient care driven by cost-efficiency, patient preference, and the rise of chronic disease management.

Clinics and physician offices are emerging as the fastest-growing end-user segment in North America's healthcare consumables industry primarily because of the systemic shift toward outpatient care, which is more cost-effective and better aligned with patient preferences for convenience and accessibility. As healthcare systems in the U.S. and Canada grapple with rising costs, both private and public payers are increasingly incentivizing treatment in lower-cost settings outside of hospitals, leading to a significant uptick in services delivered through clinics and physician offices.

This trend is especially pronounced in the management of chronic conditions such as diabetes, hypertension, cardiovascular diseases, and minor wound care, which require regular monitoring and ongoing intervention but not necessarily hospitalization. Clinics and physician practices are now equipped with advanced diagnostic and treatment tools, enabling them to perform a broader range of procedures and care interventions including minor surgeries, immunizations, wound dressings, and diagnostics that consume a wide array of disposable medical products.

As these facilities expand their service offerings, their need for healthcare consumables such as gloves, syringes, bandages, diagnostic strips, non-woven supplies, and sterile instruments rises proportionally. In addition, the growing emphasis on preventive care and early diagnosis has led to increased patient visits to primary care and specialty clinics, further boosting demand for consumables. Telehealth has also played a role by streamlining in-person visits for follow-up and treatment administration, with clinics serving as key touchpoints in hybrid care models. Furthermore, population aging is fueling higher outpatient volumes as older adults require more frequent but non-acute medical care.

The USA is the largest market in North America’s healthcare consumables industry due to its advanced healthcare infrastructure, high healthcare expenditure, strong presence of major medical device manufacturers, and widespread access to cutting-edge medical technologies.

The United States dominates the North American healthcare consumables industry primarily because of its highly developed and technologically advanced healthcare system combined with significant financial investment in healthcare. The country spends more on healthcare than any other nation, both in absolute terms and as a percentage of its GDP, which directly translates into greater procurement and use of healthcare consumables such as surgical gloves, syringes, diagnostic kits, wound care products, and single-use medical devices.

The US healthcare infrastructure is expansive and sophisticated, encompassing thousands of hospitals, specialty clinics, outpatient care centers, and research institutions that collectively require a continuous and large-scale supply of consumables to meet patient care demands. The presence of major global medical device manufacturers headquartered or operating extensively in the US ensures a steady innovation pipeline, allowing access to the latest and most efficient consumable products, which in turn enhances clinical outcomes and operational efficiency.

Furthermore, the regulatory framework enforced by agencies like the FDA ensures high safety and quality standards for medical consumables, promoting widespread adoption in healthcare settings. The US also benefits from a large insured population with relatively easy access to healthcare services, further boosting the demand for consumables used in diagnostics, treatment, and routine medical procedures. Additionally, the aging population and high prevalence of chronic diseases such as diabetes, cardiovascular conditions, and cancer increase the ongoing need for consumable products used in long-term care and disease management.

• In March 2023, a deal worth up to $760 million over ten years was announced to provide GE HealthCare's Healthcare Technology Management (HTM) services to Advantus Health Partners' clients. Advantus Health Partners is a provider of healthcare solutions, helping healthcare organizations implement more effective and efficient supply chain models.
• In March 2022, Cardinal Health Inc. launched one of the first surgical incise drapes combined with chlorhexidine gluconate (CHG) to minimize the risk of onsite surgical contamination by gram-negative bacteria. The incise is sturdy, breathable, and provides a sterile surface to avoid any further contamination.
• In January 2023, A strategic collaboration agreement between Canon Medical Systems USA Inc. and ScImage, Inc. was established. Canon Medical Systems USA Inc. is a commercial subsidiary of Canon Medical Systems Corporation, a pioneer in revolutionary diagnostic imaging technologies worldwide. Sclmage delivers Cloud-native enterprise image management, PACS, and image exchange solutions for the healthcare industry, headquartered out of Los Altos, CA.

Considered in this report

• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Healthcare Consumables Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product

• Sterilization Consumables
• Wound care Consumables
• Diagnostic Consumables
• Respiratory Supplies
• Drug Delivery Products
• Dialysis Consumables
• Incontinence Products
• Others (Hands Sanitizer, Disposable Gloves, Disposable Masks, and Others)

By Raw Materials

• Plastic Resin
• Non-woven Materials
• Rubber
• Glass
• Metals
• Paper
• Others

By End User

• Construction
• Hospitals
• Clinics/physician office
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.