Pearl Jewellery Market Outlook, 2030

The global pearl jewellery market has experienced steady growth in recent years, driven by the enduring allure of pearls as a symbol of elegance, sophistication, and timeless beauty. Consumers across the globe continue to embrace pearl jewellery for its versatility, whether in classic necklaces, delicate earrings, statement rings, or modern, fashion-forward designs. Cultured pearls, particularly freshwater and Akoya pearls, have become increasingly popular due to their affordability and improved farming techniques, making them more accessible to a wider customer base compared to traditional natural pearls, which remain rare and highly valuable.

Demand is also fueled by a rising interest in sustainable and ethical sourcing practices, with many consumers seeking traceability and responsible pearl farming that supports marine ecosystems. Furthermore, the market has seen a revival in younger generations, who appreciate pearls as both a traditional and contemporary fashion statement, often blending them with gold or other gemstones for a modern twist.

According to the research report “Global Pearl Jewellery Market Outlook, 2030” the global Pearl Jewellery market is projected to reach market size of USD 24.30 Billion by 2030 increasing from USD 13.34 Billion in 2024, growing with 10.74% CAGR by 2025-30. Brands are innovating with design collaborations and limited-edition collections to attract millennial and Gen Z shoppers, adding fresh appeal to these classic gems. E-commerce has played a vital role in expanding the market reach, as online platforms enable consumers to compare styles, prices, and authenticity certificates with ease, encouraging confidence in high-value purchases.

Regionally, Asia-Pacific dominates the pearl jewellery market due to its strong cultural connection with pearls, particularly in countries like China, Japan, and India, where pearls have been cherished for centuries. Meanwhile, North America and Europe show consistent growth thanks to a mature luxury market and a growing appetite for personalized, artisanal jewellery pieces.

However, the market faces challenges such as fluctuating pearl prices, the threat of counterfeit products, and environmental concerns related to overfishing and unsustainable pearl cultivation. In response, industry stakeholders are focusing on technological innovations, improved farming practices, and transparent supply chains to ensure the long-term sustainability of pearl resources.

Market Drivers

• Cultural and Symbolic Value: Pearls hold deep cultural significance in many regions, especially in Asia-Pacific, where they are traditionally linked to purity, prosperity, and status. This enduring cultural relevance continues to drive demand across both modern and traditional jewellery designs.
• Growing Affordability of Cultured Pearls: Advances in pearl farming technology have made high-quality cultured pearls (like freshwater or Akoya pearls) more accessible and affordable to the mass market, expanding their appeal beyond luxury buyers to mainstream consumers.

Market Challenges

• Environmental Sustainability: Unsustainable pearl farming practices, including habitat destruction and water pollution, threaten marine ecosystems and can harm the industry’s reputation if not responsibly managed.
• Counterfeit and Imitation Products: The proliferation of imitation pearls and fraudulent sales online undermines consumer confidence and can negatively affect authentic pearl brands and producers.

Market Trends

• Modern, Youth-Oriented Designs: Younger consumers are increasingly drawn to contemporary pearl jewellery styles that blend pearls with unconventional metals, colored gems, or even minimalist aesthetics, breaking away from the “classic” pearl look.
• Transparency and Ethical Sourcing: Consumers are demanding greater traceability in the supply chain, with a preference for responsibly farmed pearls and verified origins, pushing brands toward certifications and storytelling around sustainability.

Cultured pearls lead the pearl jewellery market because they offer a consistent, high-quality, and more affordable alternative to natural pearls, making them accessible to a wider audience.

Cultured pearls have revolutionized the pearl jewellery market by addressing the fundamental limitations of natural pearls, which are exceedingly rare, costly, and unpredictable in quality and supply. Through carefully controlled farming techniques, cultured pearls can be grown in large quantities with consistent shape, luster, and size, providing jewellers with a reliable source of high-grade pearls for their designs. This consistency not only supports large-scale commercial production but also fuels creativity and innovation in jewellery styles, as designers can count on a steady stream of beautiful pearls to meet diverse consumer tastes.

Furthermore, the lower price point of cultured pearls compared to their natural counterparts democratizes pearl ownership, allowing a much broader demographic - from young fashion-conscious buyers to traditional luxury consumers - to enjoy pearl jewellery. Improved farming methods have also enhanced the environmental sustainability and traceability of cultured pearls, responding to modern shoppers’ demand for ethically sourced and eco-friendly products.

Freshwater pearls dominate the pearl jewellery market because they are highly affordable, widely available, and offer diverse shapes and colors that appeal to modern consumer tastes.

Freshwater pearls have emerged as the leading segment in the pearl jewellery market largely due to their exceptional affordability and abundant supply, which make them accessible to a broad range of consumers. Cultivated primarily in China, freshwater pearls benefit from efficient and large-scale production methods that allow for the cultivation of multiple pearls within a single mussel, drastically reducing their cost compared to saltwater varieties like Akoya, Tahitian, or South Sea pearls.

Beyond price, freshwater pearls stand out for their versatility in terms of size, shape, and color, ranging from classic white and pink to pastel hues and even bold, dyed varieties. This variety fuels innovation and creativity among jewellery designers, who are eager to cater to fashion-forward buyers seeking something distinctive and contemporary rather than purely traditional. Their natural, organic shapes and soft luster align well with current trends for more personalized, artisanal, and nature-inspired jewellery.

Pearl necklaces lead the pearl jewellery market because they represent the most iconic and versatile way to showcase pearls, appealing to traditional and modern tastes alike.

Pearl necklaces have consistently held the spotlight in the pearl jewellery market thanks to their enduring status as the ultimate symbol of sophistication, grace, and timeless style. As one of the most instantly recognizable forms of pearl adornment, the necklace offers the perfect canvas to highlight the beauty, luster, and size of pearls, whether as a single-strand classic choker, an elegant multi-layered statement piece, or a contemporary pendant design. This versatility makes pearl necklaces a favorite across age groups and fashion preferences, from brides and formalwear enthusiasts to young, trend-driven consumers pairing them with casual outfits for a modern twist.

The necklace also carries deep cultural and emotional value in many regions, often being passed down as a family heirloom or chosen for milestone celebrations, adding to its appeal and perceived worth. Moreover, advances in cultured freshwater and Akoya pearl production have expanded the range of price points and styles available, making pearl necklaces accessible beyond luxury buyers to a much wider market.

Offline retail leads the pearl jewellery market because consumers value the ability to personally inspect, touch, and try on these high-value, nuanced products before purchasing.

In the pearl jewellery market, offline retail continues to hold a leading position because purchasing pearls is a highly tactile and visual experience that most consumers prefer to do in person. Pearls are prized for subtle qualities like luster, overtones, shape, and surface quality - characteristics that can be challenging to fully evaluate through online images or videos. Shopping in a physical store allows customers to examine these features under natural light, compare pieces side by side, and gain confidence in the authenticity and quality of their purchase, particularly for higher-priced items.

Additionally, offline retail provides a trusted environment with knowledgeable staff who can educate customers about pearl grading, care, and origin, further reassuring them about their investment. Emotional factors also play a role, as many pearl purchases are linked to special occasions such as weddings, anniversaries, or milestone gifts, and the personal, luxurious experience of selecting jewellery in-store adds to the sense of celebration. In regions with a strong tradition of gifting or family heirlooms, the cultural habit of shopping at reputable local jewellers remains deeply rooted.

Gold leads in the pearl jewellery market because its timeless appeal, intrinsic value, and complementary aesthetic perfectly enhance and elevate the natural beauty of pearls.

Gold remains the preferred metal in pearl jewellery because it seamlessly balances the delicate elegance of pearls with its own luxurious, enduring character, creating a harmonious and prestigious combination that appeals to a wide range of consumers. The warm glow of yellow, rose, or even white gold provides a striking yet soft contrast to the subtle luster of pearls, highlighting their organic radiance while adding a sense of opulence and permanence to the overall design. Beyond aesthetics, gold’s intrinsic value and cultural symbolism of wealth, purity, and prosperity make it a trusted choice for significant, meaningful jewellery pieces - whether heirloom-quality necklaces, bridal sets, or celebratory gifts.

Consumers also appreciate gold’s hypoallergenic nature and resistance to tarnish, ensuring that their pearl jewellery remains wearable, durable, and beautiful for decades. In markets with strong traditions around gold, such as India, the Middle East, and parts of Southeast Asia, combining gold with pearls is a longstanding cultural practice, further strengthening its popularity.

Asia-Pacific leads the pearl jewellery market because of its deep-rooted cultural affinity for pearls, combined with its dominance in pearl cultivation and a rapidly expanding consumer base.

Asia-Pacific has emerged as the leading region in the pearl jewellery market largely due to its rich historical and cultural connection to pearls, which have been cherished for centuries across countries like China, Japan, and India as symbols of purity, wealth, and social status. This cultural reverence sustains consistently high demand for pearl jewellery, whether for weddings, festivals, or traditional ceremonies. Beyond demand, the region is also the global hub of pearl cultivation, with China dominating freshwater pearl production and Japan renowned for Akoya pearls, ensuring a steady and affordable supply of quality pearls to meet diverse market preferences.

This local availability not only supports traditional jewellery but also fuels innovation in modern, fashion-forward designs that appeal to younger generations and middle-class consumers whose purchasing power is steadily rising. Moreover, strong retail infrastructure, including both trusted family jewellers and luxury brands, reinforces consumer confidence and accessibility. Government support for pearl farming, skilled artisanship, and a growing tourism industry that encourages jewellery purchases further strengthen the Asia-Pacific market.

• January 18, 2024: LVMH announced the appointment of Michael Burke as Chairman and CEO of LVMH Fashion Group, succeeding Sidney Toledano, who steps down from the Executive Committee to become Advisor to Bernard Arnault.
• October 2023: Atlas Pearls expanded its investment in sustainable pearl-farming practices at its Indonesian farms, promoting eco-friendly oyster cultivation and community-based initiatives to meet rising ethical sourcing demands.
• June 2023: Mikimoto partnered with Comme des Garçons to create an avant-garde pearl jewellery line, merging Mikimoto’s heritage with bold contemporary fashion to attract statement-seeking consumers.
• February 2023: Luxury pearl brand Assael unveiled its 2022-2023 collection through an inclusive campaign shot in Miami, featuring models Michaela Kocianova and James Lorenzo. The collection blends innovative and timeless pearl, coral, and gemstone designs, reflecting the brand’s “elegance with attitude” ethos.
• February 2023: Designers Lepa Galeb-Roskopp and Jeffrey Levinson launched a fully customizable luxury handbag combining Misahara’s Chain City Chain with Levinson’s Finley Clutch. Its detachable 14K gold strap doubles as a necklace, with personalization options in gemstones, gold color, enamel, and more.

Considered in this report

• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Pearl Jewellery Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pearl Source

• Fresh Water
• Salt Water

By Product Type

• Necklaces
• Earrings
• Rings
• Bracelets
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.