Antibacterial Underwear Market Report 2026

The antibacterial underwear market size has grown strongly in recent years. It will grow from $1.16 billion in 2025 to $1.25 billion in 2026 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to increasing awareness of personal hygiene, expansion of active lifestyle apparel usage, rising demand for functional innerwear, availability of antimicrobial textile treatments, growth of premium apparel segments.

The antibacterial underwear market size is expected to see strong growth in the next few years. It will grow to $1.74 billion in 2030 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing demand for sustainable antimicrobial fabrics, rising online apparel sales penetration, expansion of health-focused clothing lines, growing focus on comfort and performance wear, increasing innovation in textile treatment technologies. Major trends in the forecast period include increasing adoption of antimicrobial fabric treatments, rising demand for odor-control innerwear, growing preference for skin-friendly materials, expansion of wellness-oriented apparel lines, enhanced focus on long-lasting fabric performance.

The growing participation in sports and fitness activities is expected to drive the growth of the antibacterial underwear market in the coming years. Sports and fitness activities include physical exercises and recreational games that support health improvement, strength building, endurance enhancement, and overall physical well-being. The increase in participation in sports and fitness activities is largely driven by heightened awareness of the importance of maintaining a healthy lifestyle. Antibacterial underwear is widely used during sports and fitness activities to prevent odor, reduce the risk of infections, and improve hygiene and comfort during periods of intense physical exertion. For instance, in February 2024, according to a report published by the Sports & Fitness Industry Association (SFIA), a US-based trade association, participation in winter sports, team sports, racquet sports, and water sports increased by more than 9% in 2023, with winter sports recording the highest growth at 22%. In addition, pickleball participation rose by 51.8% compared to 2022, while overall sports and fitness participation reached 242 million Americans, reflecting a 2.2% increase from 2022. As a result, the rising engagement in sports and fitness activities is contributing to the expansion of the antibacterial underwear market.

The antibacterial underwear market is witnessing a trend toward innovative solutions aimed at combating odor and bacteria in intimate wear. Market participants are increasingly focusing on hygiene-driven innovations, including antimicrobial protection and moisture-wicking fabrics, to improve wearer comfort, prevent infections, and address the growing consumer demand for health-focused and performance-oriented intimate apparel. Antimicrobial protection involves the use of materials or treatments that suppress the growth of odor-causing bacteria, while moisture-wicking fabrics are engineered to draw sweat away from the skin to maintain dryness and comfort. For example, in January 2024, Oya Femtech Apparel, a US-based women’s activewear brand, launched Barely There, a range of breathable, antimicrobial, non-toxic, moisture-wicking silky panties. These products are designed to manage sweat and odor while lowering the risk of urinary tract infections (UTIs), yeast infections, and bacterial vaginosis. The panties are made from breathable mesh fabric that is free from more than 80,000 toxins, including bisphenol A (BPA) and perfluoroalkoxy alkane (PFA).

In December 2023, Somedays, a Canada-based healthcare technology company specializing in natural period pain relief and menstrual wellness, acquired Aisle for an undisclosed amount. Through this acquisition, Somedays aims to broaden its product portfolio and reinforce its presence in the menstrual care and femtech market by integrating complementary period care offerings and leveraging shared customer bases to drive innovation and expand market reach. Aisle is a Canada-based healthcare technology company focused on sustainable period care solutions, including period underwear, menstrual cups, and washable cloth pads.

Major companies operating in the antibacterial underwear market are Jockey International Inc., Icebreaker Holdings Limited, ExOfficio LLC, SAXX Underwear Co. Ltd., Rhone Apparel Inc., Nice Laundry LLC, Under Armour Inc., Lululemon Athletica Inc., Decathlon S.A., PVH Corp., Reebok International Limited, Adidas AG, Nike Inc., American Eagle Outfitters Inc., Ralph Lauren Corporation, Alanic Global, Hanro of Switzerland, Tommy John LLC, MeUndies Inc., Bombas.

North America was the largest region in the antibacterial underwear market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the antibacterial underwear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the antibacterial underwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The antibacterial underwear market consists of sales of shorts, shapewear, boy shorts, and panties. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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