Beauty And Personal Care Products Global Market Report 2025

The beauty and personal care products market size has grown strongly in recent years. It will grow from $519.0 billion in 2024 to $550.89 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth during the historic period can be attributed to several factors, including increased consumer awareness of personal hygiene, higher disposable incomes, the growing influence of social media and beauty influencers, urbanization and changing lifestyles, greater product availability through retail and e-commerce, and the global surge in demand for anti-aging and skin-enhancing products.

The beauty and personal care products market size is expected to see strong growth in the next few years. It will grow to $699.81 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth during the forecast period can be attributed to several factors, including the rising demand for clean and sustainable beauty, the increasing adoption of personalized skincare solutions, the growing influence of social media and digital marketing, the expanding male grooming segment, the surge in wellness-focused beauty routines, and greater accessibility through omnichannel retail strategies. Key trends in the forecast period include the adoption of personalized skincare solutions, the use of AI and AR in product selection, the shift towards sustainable and refillable packaging, advancements in biotech-based ingredients, the integration of wellness and skincare, and the emergence of waterless beauty formulations.

The rising demand for organic and natural products is projected to drive the beauty and personal care products market in the coming years. Organic and natural products are those derived from plant-based, mineral, or other natural sources, free from synthetic chemicals, pesticides, or fertilizers. The growing awareness among consumers about the potential health hazards of synthetic ingredients is fueling this demand. These products provide chemical-free alternatives that are gentler on the skin and promote sustainable, non-toxic beauty routines. They support healthier personal care choices across skincare, haircare, and cosmetics. For example, in May 2024, LETIS S.A., an Argentina-based organic product certification authority, reported that total organic product sales reached $67.576 billion in 2022, reflecting a 4% growth from 2021. Thus, the growing preference for organic and natural products is propelling the beauty and personal care products market.

Leading players in the beauty and personal care market are focusing on cutting-edge innovations, such as 24-hour multi-layer moisturizers, to enhance hydration, improve skin health, and offer around-the-clock anti-aging benefits. These moisturizers are formulated to provide continuous nourishment to various layers of the skin, helping retain moisture and improve skin texture over an extended period. For example, in August 2024, Beekman 1802, a US-based skincare brand, introduced Milk RX, a 24-hour multi-layer moisturizer. It revolutionizes anti-aging skincare through its novel Renexosome complex, which merges goat milk exosomes with reseed polypeptides to boost collagen synthesis, hydrate the skin, and promote firmer, more resilient skin - without the irritation typically linked to conventional retinol.

In December 2024, L'Oréal S.A., a France-based beauty and cosmetics firm, acquired Gowoonsesang Cosmetics Co. Ltd., including its well-known Korean skincare brand Dr.G, for an undisclosed sum. This move reinforces L'Oréal’s position in the rapidly expanding K-Beauty market, adding dermatologist-formulated skincare solutions tailored for sensitive skin to its global portfolio. Gowoonsesang Cosmetics Co. Ltd. is a South Korea-based company recognized for its focus on medicated and natural skincare products.

Major players in the beauty and personal care products market are Procter And Gamble, Johnson And Johnson Services, Inc, Unilever PLC, L'Oréal S.A, Henkel AG And Co. KGaA, The Estee Lauder Companies Inc, Kao Corporation, Beiersdorf AG, Sephora, Shiseido Company Limited, Coty Inc, Natura And Co, Amorepacific Corporation, Mary Kay Inc, Avon Products Inc, Oriflame Cosmetics AG, L'Occitane en Provence, The Honest Company, Glossier, Olive And June, VLCC Personal Care, Shahnaz Husain Group, Credo Beauty, Ras Luxury Oils, WOW Skin Science.

North America was the largest region in the beauty and personal care products market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in beauty and personal care products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the beauty and personal care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Beauty and personal care products encompass a wide range of consumer goods designed to promote hygiene, grooming, and enhance physical appearance or skin health. These products include formulations for cleansing, moisturizing, protecting, beautifying, or altering the appearance of the skin, hair, nails, and body. They contribute to improved personal hygiene, appearance, and overall well-being, while also addressing specific beauty or health concerns.

The primary categories of beauty and personal care products include skin care, face skin care, body skin care, hair care, color cosmetics, fragrances, and others. Skin care products are formulated to enhance the health and appearance of the skin, including moisturizers, cleansers, toners, and treatments that address issues such as acne, wrinkles, and dryness. These products are available in two main segments mass-market and premium. They are distributed through various channels, such as hypermarkets and supermarkets, specialty stores, e-commerce platforms, and others.

The beauty and personal care products market research report is one of a series of new reports that provides beauty and personal care products market statistics, including the beauty and personal care products industry global market size, regional shares, competitors with the beauty and personal care products market share, detailed beauty and personal care products market segments, market trends, and opportunities, and any further data you may need to thrive in the beauty and personal care products industry. This beauty and personal care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The beauty and personal care products market consists of sales of oral care items, personal hygiene products, cosmetic and grooming products formulated for cleansing, beautifying, and protecting the body. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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