Beauty and Personal Care Products Market Report 2026

The beauty and personal care products market size has grown strongly in recent years. It will grow from $547.3 billion in 2025 to $580.65 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to rising urbanization, increasing disposable income, growing awareness of personal hygiene, influence of social media beauty trends, expansion of retail distribution channels.

The beauty and personal care products market size is expected to see strong growth in the next few years. It will grow to $742.08 billion in 2030 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to increasing demand for sustainable products, rising adoption of clean and natural ingredients, technological innovations in AI-based beauty tools, growth of e-commerce and direct-to-consumer sales, personalized skincare solutions. Major trends in the forecast period include personalized beauty solutions, natural & organic ingredients, clean label & transparency, inclusive & diverse product lines, wellness & self-care integration.

The growing preference for organic and natural products is anticipated to drive the expansion of the beauty and personal care products market in the coming years. Organic and natural products are defined as items formulated using ingredients derived from plants, minerals, or other natural sources, without incorporating synthetic chemicals, pesticides, or fertilizers. This increasing demand is largely fueled by rising consumer awareness regarding the potential health concerns linked to synthetic chemicals. Organic and natural products improve beauty and personal care offerings by providing chemical-free alternatives that are milder and more suitable for sensitive skin. They support healthier and environmentally friendly beauty practices, appealing to consumers who prioritize sustainable and non-toxic options for skincare, haircare, and cosmetic products. For example, in April 2024, according to Weleda AG, a Switzerland-based natural cosmetics company, worldwide sales of its natural cosmetic products reached US$374.11 million (€340.1 million) in 2023, up from US$358.99 million (€326.4 million) in 2022, increasing their contribution to total company sales from 78.9% to 80.7%. Hence, the rising demand for organic and natural products is contributing significantly to the growth of the beauty and personal care products market.

Leading players in the beauty and personal care market are focusing on cutting-edge innovations, such as 24-hour multi-layer moisturizers, to enhance hydration, improve skin health, and offer around-the-clock anti-aging benefits. These moisturizers are formulated to provide continuous nourishment to various layers of the skin, helping retain moisture and improve skin texture over an extended period. For example, in August 2024, Beekman 1802, a US-based skincare brand, introduced Milk RX, a 24-hour multi-layer moisturizer. It revolutionizes anti-aging skincare through its novel Renexosome complex, which merges goat milk exosomes with reseed polypeptides to boost collagen synthesis, hydrate the skin, and promote firmer, more resilient skin - without the irritation typically linked to conventional retinol.

In December 2024, L'Oréal S.A., a France-based beauty and cosmetics firm, acquired Gowoonsesang Cosmetics Co. Ltd., including its well-known Korean skincare brand Dr.G, for an undisclosed sum. This move reinforces L'Oréal’s position in the rapidly expanding K-Beauty market, adding dermatologist-formulated skincare solutions tailored for sensitive skin to its global portfolio. Gowoonsesang Cosmetics Co. Ltd. is a South Korea-based company recognized for its focus on medicated and natural skincare products.

Major companies operating in the beauty and personal care products market are Procter And Gamble, Johnson And Johnson Services, Inc, Unilever PLC, L'Oréal S.A, Henkel AG And Co. KGaA, The Estee Lauder Companies Inc, Kao Corporation, Beiersdorf AG, Sephora, Shiseido Company Limited, Coty Inc, Natura And Co, Amorepacific Corporation, Mary Kay Inc, Avon Products Inc, Oriflame Cosmetics AG, L'Occitane en Provence, The Honest Company, Glossier, Olive And June, VLCC Personal Care, Shahnaz Husain Group, Credo Beauty, Ras Luxury Oils, WOW Skin Science.

North America was the largest region in the beauty and personal care products market in 2025. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty and personal care products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the beauty and personal care products market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The beauty and personal care products market consists of sales of oral care items, personal hygiene products, cosmetic and grooming products formulated for cleansing, beautifying, and protecting the body. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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