Enterprise Feedback Management Global Market Report 2025

The enterprise feedback management market size has grown rapidly in recent years. It will grow from $1.88 billion in 2024 to $2.15 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth during the historical period can be attributed to factors such as the increasing adoption of customer satisfaction programs, a growing focus on measuring employee engagement, the rising need for multi-channel feedback collection, the demand for eco-friendly solutions, and the increasing use of employee engagement platforms.

The enterprise feedback management market size is expected to see rapid growth in the next few years. It will grow to $3.62 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The growth during the forecast period can be attributed to factors such as the increasing adoption of digital transformation initiatives, the growing demand for personalized customer experiences, the rising use of online surveys and digital feedback tools, the need for real-time customer insights, and the growing influence of social media in brand feedback loops. Key trends expected during this period include the development of predictive feedback models, integration with customer relationship management (CRM) and enterprise resource planning (ERP) systems, innovations in survey personalization, advancements in mobile-first feedback design, and the creation of more effective employee feedback loops.

The increasing focus on digital transformation initiatives is expected to drive the growth of the enterprise feedback management market in the coming years. Digital transformation involves integrating digital technologies into all areas of a business, fundamentally changing how operations are carried out and how value is delivered to customers. This rise in digital transformation is largely driven by the need to enhance customer experience, as companies look to personalize interactions and respond more efficiently to customer feedback. Enterprise feedback management supports digital transformation efforts by providing real-time customer insights, enabling businesses to make data-driven decisions and refine their customer experience strategies. For example, in May 2023, the European Investment Bank, a Luxembourg-based financial institution, reported that 69% of European Union (EU) companies adopted advanced digital technologies in 2022, up from 61% in 2021. Thus, the growing digital transformation initiatives are fueling the growth of the enterprise feedback management market.

Leading companies in the enterprise feedback management market are focusing on developing advanced solutions, such as no-code feedback automation platforms, to enable organizations to act on customer and employee feedback in real time. A no-code feedback automation platform is a software solution that allows users to collect, analyze, and manage feedback without the need for any coding, typically utilizing drag-and-drop tools and customizable templates for easy setup and use. For example, in February 2023, Alchemer LLC, a US-based software company, launched Alchemer Workflow to address the challenge of closing the feedback loop with customers and employees. This platform includes connected surveys for triggering personalized follow-up surveys to refine actionable insights, as well as logic branching to tailor responses based on feedback. It also offers a no-code, drag-and-drop interface for effortless workflow creation, along with native integrations with customer relationship management (CRM) and communication systems.

In June 2022, InMoment Inc., a US-based software company, acquired ReviewTrackers Inc. for an undisclosed amount. This acquisition allows InMoment to strengthen its XI platform by incorporating comprehensive customer review management, providing deeper insights, enhancing the customer experience, and driving business growth throughout the entire customer lifecycle. ReviewTrackers Inc. is a US-based software company specializing in enterprise feedback management solutions.

Major players in the enterprise feedback management market are International Business Machines Corporation, SAS Institute Inc., Ipsos SA, NICE Ltd, Qualtrics, Verint Systems Inc., Contentsquare, Trustpilot Group plc, STG Partners LLC, Madison Dearborn Partners, Service Management Group, QuestionPro, Thoma Bravo LP, CustomerGauge, MirrorWave Pty Ltd, Mopinion BV, Zonka Feedback, UserVoice Inc., Survicate Sp. z o.o., and Sogolytics.

North America was the largest region in the enterprise feedback management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in enterprise feedback management report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the enterprise feedback management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Enterprise feedback management (EFM) is a system that allows organizations to collect, manage, and analyze feedback from customers, employees, and the market across various channels, all within a centralized platform. Its primary objective is to enhance organizational performance by transforming feedback into actionable insights. EFM helps drive better decision-making, improve customer experience, and foster continuous improvement across different departments.

The key components of enterprise feedback management include software and services. Software refers to a collection of programs, data, or instructions used to operate computers and perform specific tasks, distinct from the physical hardware of the system. These solutions can be deployed either as cloud-based platforms or on-premises systems. EFM solutions are designed to serve organizations of all sizes, from small and medium-sized enterprises (SMEs) to large corporations, and cater to a variety of industries such as retail, banking, financial services and insurance (BFSI), healthcare, Internet of Things (IoT) and telecommunications, manufacturing, government, and more.

The enterprise feedback management market research report is one of a series of new reports that provides enterprise feedback management market statistics, including the enterprise feedback management industry's global market size, regional shares, competitors with the enterprise feedback management market share, detailed enterprise feedback management market segments, market trends and opportunities, and any further data you may need to thrive in the enterprise feedback management industry. This enterprise feedback management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The enterprise feedback management market consists of revenues earned by entities by providing services such as survey design, data collection, analytics, reporting, feedback integration, sentiment analysis, customer experience management, employee engagement solutions, and actionable insight generation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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