Gaming Console Rental Services Market Report 2026

The gaming console rental services market size has grown rapidly in recent years. It will grow from $2.33 billion in 2025 to $2.6 billion in 2026 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to growth of console gaming popularity, high upfront cost of new gaming consoles, expansion of e-commerce logistics services, increasing consumer preference for access over ownership, availability of multiple console generations.

The gaming console rental services market size is expected to see rapid growth in the next few years. It will grow to $3.98 billion in 2030 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to increasing adoption of cloud gaming integration, rising demand for premium console trials, expansion of rental services in emerging markets, growing partnerships with game publishers, increasing focus on customer experience personalization. Major trends in the forecast period include increasing popularity of subscription-based gaming rentals, rising demand for short-term console access, growing inclusion of bundled games and accessories, expansion of online rental platforms, enhanced focus on flexible pricing models.

The growth of e-sports is expected to accelerate the expansion of the gaming console rental services market. E-sports, short for electronic sports, refers to organized video game competitions where players or teams compete for rewards and prestige. The rise of e-sports is fueled by increasing online viewership, as more people stream competitive gaming, which attracts larger audiences and boosts sponsorship and investment. This surge in e-sports has heightened interest in high-performance gaming, leading more people to seek premium consoles. Rental services benefit by offering affordable access, appealing to both casual gamers and e-sports enthusiasts. For example, in May 2024, Esports News UK, a UK-based online publication covering UK esports, reported that revenues from UK gaming events and venues surged by 140% year-on-year, reaching £10.3 million ($11.05) in 2023, compared to £4.35 million ($4.66) in 2022. As a result, the rise of e-sports is driving growth in the gaming console rental services market.

Leading companies in the gaming console rental services market are focusing on developing advanced solutions, such as physical disc and video game rental services, to meet the growing demand for flexible, cost-effective entertainment options. These services allow customers to rent games for a limited period, providing access to a variety of titles without the need to own them. This offers an affordable way to explore new games or enjoy gaming without purchasing every title. For example, in April 2025, GEO, a Japan-based company specializing in rental services, introduced a PlayStation 5 rental service in response to declining CD and DVD rental sales and the PS5's price increase in Japan. The service quickly gained popularity, with half of GEO’s 400 stores reporting full rental capacity within a month. Customers can rent a PS5 for eight days at 980 JPY ($6.9 USD) or extend the rental to 15 days for 1,780 JPY ($12.5 USD). The service operates on a factory reset basis, ensuring no saved data is carried over between rentals. GEO's rental model provides lower-cost access to high-priced consoles and has proven successful across the country.

In March 2025, Sony Corporation, a Japan-based conglomerate, formed a partnership with Raylo to introduce a new PS5 rental service across the UK. The collaboration aims to offer customers flexible, subscription-based access to PlayStation 5 consoles and accessories, allowing them to lease the hardware monthly through various plans. Raylo is a UK-based provider specializing in leasing services for PlayStation consoles.

Major companies operating in the gaming console rental services market are Aaron’s LLC, Rent-A-Center Inc., Mr Rental Australia Pty Ltd., Rent One LLC, Grover Group GmbH, GameFly Inc., Rent The Roo Pty LTD, Premier Rental-Purchase LLC, Rent4Keeps Pty LTD, SharePal, Boomerang Rentals Ltd., IndianRenters.com, Fully Loaded Electronics LLC, Abbey Road Entertainment Inc., Hughes Electrical LTD, Etech Rentals LLC, Fat Llama Ltd., Rentit4Me India Pvt. Ltd., CarnivalGuru, Craving For Gaming, Gearbooker B.V., Game Wagon India.

North America was the largest region in the gaming console rental services market in 2025. The regions covered in the gaming console rental services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the gaming console rental services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The gaming console rental services market includes revenues earned by entities through delivery and pickup, pre-installed games, gaming accessories rental, and event and party packages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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