Bird Healthcare and Supplements Market Report 2026

The bird healthcare and supplements market size has grown strongly in recent years. It will grow from $2.52 billion in 2025 to $2.7 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to growing pet bird population, traditional feeding practices, limited awareness of nutritional supplements, rising prevalence of bird diseases, increasing veterinary clinics for birds.

The bird healthcare and supplements market size is expected to see strong growth in the next few years. It will grow to $3.48 billion in 2030 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to innovation in bird supplement formulations, rising demand for preventive healthcare, expansion of e-commerce channels, increasing awareness of bird health and wellness, growth in pet bird ownership in emerging regions. Major trends in the forecast period include increasing use of vitamin and mineral supplements for birds, rising adoption of probiotics and herbal supplements in pet birds, growing awareness of digestive and immune health in birds, expansion of online and specialty pet store distribution channels, development of novel formulations like gummies, soft chews, and liquids.

The increase in pet bird ownership is expected to drive the growth of the bird healthcare and supplements market in the coming years. Bird ownership involves the responsibility of caring for and fulfilling the physical and emotional needs of a pet bird. The rise in pet bird ownership is linked to a growing desire for emotional fulfillment and companionship, with birds offering an appealing combination of affection and intelligence, particularly for individuals living in smaller spaces. Bird healthcare and supplements play a vital role in responsible bird ownership by supporting overall health, preventing diseases, and enhancing well-being, which contributes to a longer and healthier life for birds. For example, in December 2025, according to the American Pet Products Association (APPA), a nonprofit industry research organization, bird owners spent an average of $40.52 per gift, representing a 42% increase compared with 2023, largely driven by Gen Z and Millennial consumers. Therefore, the rising ownership of pet birds is driving the growth of the bird healthcare and supplements market.

Major companies operating in the bird healthcare and supplements market are focusing on the development of innovative formulations, such as advanced bird feed supplements, to improve bird health, immunity, and productivity. Bird feed supplements are additional nutritional products incorporated into a bird’s regular diet to supply essential vitamins, minerals, fatty acids, and other beneficial nutrients that may be lacking in standard feed. For instance, in March 2025, Refit Animal Care, an India-based veterinary product manufacturer, launched FEATHER GLOW, an innovative bird feed supplement formulated to support healthy feather development, improve skin condition, and strengthen immune function in birds. The supplement contains essential fatty acids, vitamins including A, D3, E, and B6, minerals such as zinc, and antioxidants that help promote feather quality, reduce feather picking, enhance skin hydration and elasticity, and support overall vitality and disease resistance.

In January 2025, Versele-Laga NV, a Belgium-based bird food manufacturer, acquired Psittacus Catalonia, S.L. for an undisclosed amount. Through this acquisition, Versele-Laga aimed to accelerate the execution of its global growth strategy by improving productivity and operational efficiency while delivering high-quality, customized bird nutrition products worldwide. Psittacus Catalonia S.L. is a Spain-based bird nutrition company offering a broad portfolio of bird healthcare and supplement solutions.

Major companies operating in the bird healthcare and supplements market are Hagen Group, Versele-Laga NV, Beaphar Limited, Kaytee Products Inc., Vetafarm Pty Ltd, The Higgins Group Corp., Avitech Nutrition Private Limited, HomeoPet LLC, Kaylor of Colorado Inc., Lafeber Company, Millpledge Limited, Nekton GmbH, Pretty Bird International Inc., Psittacus Catalonia S.L., Roudybush Inc., Sunseed Company Inc., The Birdcare Company Ltd., Totally Organic Pellets Inc., Vetark Products Limited, Birdtrac.

North America was the largest region in the bird healthcare and supplements market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bird healthcare and supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bird healthcare and supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs have affected the bird healthcare and supplements market by increasing the cost of imported vitamins, probiotics, and herbal products, leading to higher prices for both manufacturers and consumers. Segments such as specialty supplements and mineral blends are most impacted, particularly in regions like North America and Europe that rely on imports. While tariffs may constrain short-term growth, they have encouraged local manufacturing and the development of cost-effective domestic supplements, driving innovation and reducing dependence on international suppliers.

The bird healthcare and supplements market research report is one of a series of new reports that provides bird healthcare and supplements market statistics, including bird healthcare and supplements industry global market size, regional shares, competitors with a bird healthcare and supplements market share, detailed bird healthcare and supplements market segments, market trends and opportunities, and any further data you may need to thrive in the bird healthcare and supplements industry. This bird healthcare and supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Bird healthcare and supplements encompass a wide range of products intended to support the physical health, disease prevention, and performance of birds, whether they are pets, raised for poultry farming, or found in the wild. These supplements help address dietary deficiencies and enhance overall health, particularly during times of stress, illness, or breeding.

The primary types of products in bird healthcare and supplements include vitamins, probiotics, herbal supplements, and mineral supplements, among others. Bird vitamins provide vital nutrients that aid in various bodily functions, such as immune response, feather health, and general vitality. These products are suitable for various bird species, including parrots, canaries, finches, pigeons, and budgerigars, and come in various forms such as pills, capsules, powders, liquids, soft chews, and gummies. They are sold through multiple outlets, such as online retail, specialty pet stores, veterinary clinics, supermarkets, direct sales, and others, and are used for purposes such as digestive health, immune support, bone health, and more.

The bird healthcare and supplements market consists of sales of breeding supplements, digestive aids, herbal remedies, mineral blends, specialty diets, and egg foods. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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