Yoga Accessories Market Report 2026

The yoga accessories market size has grown strongly in recent years. It will grow from $23.74 billion in 2025 to $25.69 billion in 2026 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to growth of yoga and wellness practices, rising awareness of physical and mental health benefits, expansion of home-based fitness routines, increasing studio-based yoga participation, availability of affordable yoga accessories.

The yoga accessories market size is expected to see strong growth in the next few years. It will grow to $35.14 billion in 2030 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to rising adoption of sustainable yoga products, growing demand for premium and customized accessories, expansion of digital fitness platforms, increasing focus on mindfulness-based wellness, growth of rehabilitation-oriented yoga practices. Major trends in the forecast period include increasing demand for eco-friendly yoga accessories, rising preference for ergonomic and alignment-focused products, growing adoption of online yoga accessory sales, expansion of multi-functional yoga props, enhanced focus on comfort and injury prevention.

The growing popularity of yoga is expected to propel the growth of the yoga accessories market going forward. Yoga is a physical, mental, and spiritual practice combining movement, breathing techniques, and mindfulness to promote overall well-being. Its increasing popularity stems from its holistic approach to health, as people seek natural ways to manage stress, enhance flexibility, and improve mental clarity in a fast-paced world. Yoga accessories support practice by improving posture, providing stability, enhancing comfort, and making poses safer and more accessible for practitioners of all levels. For instance, in August 2024, according to Exercise.com, approximately 300 million people practice yoga worldwide, with women accounting for around 72% of global yoga practitioners. Therefore, the growing popularity of yoga is driving the growth of the yoga accessories market.

Companies in the market are focusing on product innovation to enhance user experience and sustainability. For example, yoga mats are designed using cushioning and traction-focused materials to provide comfort and stability during floor-based exercises, improving balance, slip resistance, and joint protection. In January 2023, Athleta, LLC, a US-based performance apparel and lifestyle brand, launched its Flow Freely yoga mat, featuring a non-slip surface, cushioned construction, and durability for repeated practice. This product expands the brand’s offerings beyond apparel into yoga-specific practice accessories while improving comfort and stability during workouts.

In October 2023, Anta Sports Products Ltd., a China-based athletic apparel and footwear company, acquired a majority stake in Maia Active. This acquisition enables Anta Sports to strengthen its presence in China’s growing women’s sportswear market, particularly in the yoga segment, leveraging Maia Active’s brand and customer base to meet evolving consumer demand. Maia Active is known for female-focused, yoga-inspired activewear that combines technical performance with fashion-forward designs tailored to Asian body types.

Major companies operating in the yoga accessories market are Nike Inc., Adidas AG, Alo Yoga Inc., Sweaty Betty Ltd., PrAna Living LLC, Manduka LLC, Clever Yoga LLC, Lululemon Athletica Inc., Liforme Yoga, YogaDirect Inc., B Yoga Inc., BalanceFrom LLC, Barefoot Yoga Company LLC, Bean Products Inc., Gaiam Inc., Hugger Mugger Yoga Products Inc., Jade Yoga LLC, ProsourceFit LLC, Shakti Mats, Yoga Design Lab Inc., Yogi Bare Limited.

North America was the largest region in the yoga accessories market in 2025. The regions covered in the yoga accessories market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the yoga accessories market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The yoga accessories market consists of sales of bolsters and cushions, yoga wheels, mat bags and carriers, yoga meditation seats, and foam rollers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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