The clean beauty market size has grown strongly in recent years. It will grow from $7.15 billion in 2024 to $8.09 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth during the historic period can be attributed to increasing consumer awareness regarding product ingredients, rising demand for transparent labeling, a growing preference for natural and organic formulations, a shift toward vegan and cruelty-free lifestyles, and the emergence of the skinimalism trend.
The clean beauty market size is expected to see strong growth in the next few years. It will grow to $13.09 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to the rising incidence of skin sensitivities and allergies, a global shift toward eco-friendly and biodegradable packaging, increased consumer intent to lower carbon footprints through mindful purchases, the emergence of climate-conscious consumer behavior, and the growing popularity of clean beauty subscription boxes. Key trends expected during this period include progress in green chemistry, application of AI and data for personalized clean beauty solutions, development of plant-based and lab-grown ingredients, innovations in preservative-free product formulations, and the use of blockchain and other technologies to create transparent, traceable supply chains.
The growing trend of digital shopping is expected to drive the expansion of the clean beauty market in the coming years. Digital shopping involves the browsing, evaluation, and purchase of products or services through internet-connected devices on various online platforms. This shift is largely driven by convenience, allowing consumers to shop anytime and anywhere without the limitations of physical store hours or locations. In the context of clean beauty, digital channels enhance access to detailed product information, including ingredient lists, ethical sourcing practices, and brand values - enabling more informed and conscious purchasing decisions. For example, in February 2025, the U.S. Census Bureau reported that e-commerce sales in Q4 2024 increased by 9.4% (±1.1) compared to the same period in 2023, whereas total retail sales rose by only 3.8% (±0.5). This data highlights how digital shopping is a key growth driver for the clean beauty sector.
Leading companies in the clean beauty market are innovating with digital shopping platforms to enhance consumer convenience and promote ingredient transparency. Online shops serve as digital storefronts where consumers can easily browse, compare, and purchase products. These platforms play a crucial role in meeting the growing demand for clean, ethically formulated beauty items. For example, in March 2023, Walmart, a US-based retail giant, launched its Clean Beauty online shop, offering products free from over 1,200 unwanted ingredients identified on its rigorously developed Made Without List (MWL). This list was curated through collaboration with suppliers, experts, and global regulatory insights. Walmart’s Clean Beauty initiative reflects rising consumer demand for safer, more transparent beauty products and supports the company’s broader commitment to health, sustainability, and informed purchasing. By offering a curated, easy-to-navigate platform, Walmart enhances customer access to high-standard clean beauty solutions.
In January 2023, Starco Brands, a packaged goods company based in the United States, acquired Skylar for an undisclosed sum. The goal of this acquisition is to strengthen the clean fragrance platform and launch forward-thinking, innovative products. Skylar’s record-setting quarter demonstrates its strong potential and Starco Brands' capability to discover and grow high-potential brands. Skylar is a US-based producer of clean beauty products.
Major players in the clean beauty market are The Honest Company, MERIT Beauty, Mamaearth, Vegamour Inc., Glamnetic, Juice Beauty Inc., 100% Pure, ILIA Beauty, Gen See Inc., Pacifica Beauty Salon, Wonderskin LLC, Branch Basics LLC, Dae Hair, Viori Beauty, LYS Beauty, Haus Labs, Nøie Skincare, Humankind Inc., Axiology Beauty, Ere Perez Natural Cosmetics, Kjaer Weis LLC, Sallve, OneSkin Technologies, and Shampora.
North America was the largest region in the clean beauty market in 2024. The regions covered in clean beauty report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the clean beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Clean beauty is an approach in the personal care and cosmetics sector that prioritizes transparency, safety, and sustainability. It centers on producing products that adhere to ethical practices, environmental stewardship, and health-conscious standards. This concept supports informed consumer decisions by emphasizing clear ingredient disclosure, responsible sourcing, and efforts to minimize environmental impact.
The primary clean beauty product categories include hair care, skin care, oral care, cosmetics, and others. Hair care items are formulated to cleanse, nourish, style, and protect the hair and scalp, contributing to overall hair health and appearance. These products use a range of ingredients such as natural, organic, vegan, and non-toxic components and come in powder, liquid, and gel formats. They are available through both online and offline retail channels and cater to men, women, and children.
The clean beauty market research report is one of a series of new reports that provides clean beauty market statistics, including clean beauty industry global market size, regional shares, competitors with a clean beauty market share, detailed clean beauty market segments, market trends and opportunities, and any further data you may need to thrive in the clean beauty industry. This clean beauty market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The clean beauty market consists of sales of facial oils, makeup removers, and facial masks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The clean beauty market size is expected to see strong growth in the next few years. It will grow to $13.09 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to the rising incidence of skin sensitivities and allergies, a global shift toward eco-friendly and biodegradable packaging, increased consumer intent to lower carbon footprints through mindful purchases, the emergence of climate-conscious consumer behavior, and the growing popularity of clean beauty subscription boxes. Key trends expected during this period include progress in green chemistry, application of AI and data for personalized clean beauty solutions, development of plant-based and lab-grown ingredients, innovations in preservative-free product formulations, and the use of blockchain and other technologies to create transparent, traceable supply chains.
The growing trend of digital shopping is expected to drive the expansion of the clean beauty market in the coming years. Digital shopping involves the browsing, evaluation, and purchase of products or services through internet-connected devices on various online platforms. This shift is largely driven by convenience, allowing consumers to shop anytime and anywhere without the limitations of physical store hours or locations. In the context of clean beauty, digital channels enhance access to detailed product information, including ingredient lists, ethical sourcing practices, and brand values - enabling more informed and conscious purchasing decisions. For example, in February 2025, the U.S. Census Bureau reported that e-commerce sales in Q4 2024 increased by 9.4% (±1.1) compared to the same period in 2023, whereas total retail sales rose by only 3.8% (±0.5). This data highlights how digital shopping is a key growth driver for the clean beauty sector.
Leading companies in the clean beauty market are innovating with digital shopping platforms to enhance consumer convenience and promote ingredient transparency. Online shops serve as digital storefronts where consumers can easily browse, compare, and purchase products. These platforms play a crucial role in meeting the growing demand for clean, ethically formulated beauty items. For example, in March 2023, Walmart, a US-based retail giant, launched its Clean Beauty online shop, offering products free from over 1,200 unwanted ingredients identified on its rigorously developed Made Without List (MWL). This list was curated through collaboration with suppliers, experts, and global regulatory insights. Walmart’s Clean Beauty initiative reflects rising consumer demand for safer, more transparent beauty products and supports the company’s broader commitment to health, sustainability, and informed purchasing. By offering a curated, easy-to-navigate platform, Walmart enhances customer access to high-standard clean beauty solutions.
In January 2023, Starco Brands, a packaged goods company based in the United States, acquired Skylar for an undisclosed sum. The goal of this acquisition is to strengthen the clean fragrance platform and launch forward-thinking, innovative products. Skylar’s record-setting quarter demonstrates its strong potential and Starco Brands' capability to discover and grow high-potential brands. Skylar is a US-based producer of clean beauty products.
Major players in the clean beauty market are The Honest Company, MERIT Beauty, Mamaearth, Vegamour Inc., Glamnetic, Juice Beauty Inc., 100% Pure, ILIA Beauty, Gen See Inc., Pacifica Beauty Salon, Wonderskin LLC, Branch Basics LLC, Dae Hair, Viori Beauty, LYS Beauty, Haus Labs, Nøie Skincare, Humankind Inc., Axiology Beauty, Ere Perez Natural Cosmetics, Kjaer Weis LLC, Sallve, OneSkin Technologies, and Shampora.
North America was the largest region in the clean beauty market in 2024. The regions covered in clean beauty report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the clean beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Clean beauty is an approach in the personal care and cosmetics sector that prioritizes transparency, safety, and sustainability. It centers on producing products that adhere to ethical practices, environmental stewardship, and health-conscious standards. This concept supports informed consumer decisions by emphasizing clear ingredient disclosure, responsible sourcing, and efforts to minimize environmental impact.
The primary clean beauty product categories include hair care, skin care, oral care, cosmetics, and others. Hair care items are formulated to cleanse, nourish, style, and protect the hair and scalp, contributing to overall hair health and appearance. These products use a range of ingredients such as natural, organic, vegan, and non-toxic components and come in powder, liquid, and gel formats. They are available through both online and offline retail channels and cater to men, women, and children.
The clean beauty market research report is one of a series of new reports that provides clean beauty market statistics, including clean beauty industry global market size, regional shares, competitors with a clean beauty market share, detailed clean beauty market segments, market trends and opportunities, and any further data you may need to thrive in the clean beauty industry. This clean beauty market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The clean beauty market consists of sales of facial oils, makeup removers, and facial masks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Clean Beauty Market Characteristics3. Clean Beauty Market Trends And Strategies4. Clean Beauty Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market32. Global Clean Beauty Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Clean Beauty Market34. Recent Developments In The Clean Beauty Market
5. Global Clean Beauty Growth Analysis And Strategic Analysis Framework
6. Clean Beauty Market Segmentation
7. Clean Beauty Market Regional And Country Analysis
8. Asia-Pacific Clean Beauty Market
9. China Clean Beauty Market
10. India Clean Beauty Market
11. Japan Clean Beauty Market
12. Australia Clean Beauty Market
13. Indonesia Clean Beauty Market
14. South Korea Clean Beauty Market
15. Western Europe Clean Beauty Market
16. UK Clean Beauty Market
17. Germany Clean Beauty Market
18. France Clean Beauty Market
19. Italy Clean Beauty Market
20. Spain Clean Beauty Market
21. Eastern Europe Clean Beauty Market
22. Russia Clean Beauty Market
23. North America Clean Beauty Market
24. USA Clean Beauty Market
25. Canada Clean Beauty Market
26. South America Clean Beauty Market
27. Brazil Clean Beauty Market
28. Middle East Clean Beauty Market
29. Africa Clean Beauty Market
30. Clean Beauty Market Competitive Landscape And Company Profiles
31. Clean Beauty Market Other Major And Innovative Companies
35. Clean Beauty Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Clean Beauty Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on clean beauty market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for clean beauty ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The clean beauty market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product Type: Hair Care; Skin Care; Oral Care; Cosmetics; Other Products2) By Ingredients: Natural; Organic; Vegan; Non-Toxic
3) By Form: Powder; Liquid; Gel
4) By Distribution Channel: Online; Offline
5) By End User: Men; Women; Children
Subsegments:
1) Hair Care: Shampoo; Conditioner; Hair Oil; Hair Mask; Hair Serum; Styling Products2) By Oral Care: Toothpaste; Mouthwash; Dental Floss; Teeth Whitening Products; Breath Fresheners
3) By Skin Care: Face Creams And Moisturizers; Cleansers; Serums And Oils; Sunscreens; Toners; Face Masks And Peels; Eye Creams
4) By Cosmetics: Face Makeup; Eye Makeup; Lip Products; Nail Products; Makeup Removers
5) By Other Products: Deodorants; Fragrances; Bath And Body Products; Baby Care Products; Men’s Grooming Product
Key Companies Profiled: The Honest Company; MERIT Beauty; Mamaearth; Vegamour Inc.; Glamnetic
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- The Honest Company
- MERIT Beauty
- Mamaearth
- Vegamour Inc.
- Glamnetic
- Juice Beauty Inc.
- 100% Pure
- ILIA Beauty
- Gen See Inc.
- Pacifica Beauty Salon
- Wonderskin LLC
- Branch Basics LLC
- Dae Hair
- Viori Beauty
- LYS Beauty
- Haus Labs
- Nøie Skincare
- Humankind Inc.
- Axiology Beauty
- Ere Perez Natural Cosmetics
- Kjaer Weis LLC
- Sallve
- OneSkin Technologies
- Shampora.