Clean Beauty Global Market Report 2025

The clean beauty market size has grown strongly in recent years. It will grow from $7.15 billion in 2024 to $8.09 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth during the historic period can be attributed to increasing consumer awareness regarding product ingredients, rising demand for transparent labeling, a growing preference for natural and organic formulations, a shift toward vegan and cruelty-free lifestyles, and the emergence of the skinimalism trend.

The clean beauty market size is expected to see strong growth in the next few years. It will grow to $13.09 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to the rising incidence of skin sensitivities and allergies, a global shift toward eco-friendly and biodegradable packaging, increased consumer intent to lower carbon footprints through mindful purchases, the emergence of climate-conscious consumer behavior, and the growing popularity of clean beauty subscription boxes. Key trends expected during this period include progress in green chemistry, application of AI and data for personalized clean beauty solutions, development of plant-based and lab-grown ingredients, innovations in preservative-free product formulations, and the use of blockchain and other technologies to create transparent, traceable supply chains.

The growing trend of digital shopping is expected to drive the expansion of the clean beauty market in the coming years. Digital shopping involves the browsing, evaluation, and purchase of products or services through internet-connected devices on various online platforms. This shift is largely driven by convenience, allowing consumers to shop anytime and anywhere without the limitations of physical store hours or locations. In the context of clean beauty, digital channels enhance access to detailed product information, including ingredient lists, ethical sourcing practices, and brand values - enabling more informed and conscious purchasing decisions. For example, in February 2025, the U.S. Census Bureau reported that e-commerce sales in Q4 2024 increased by 9.4% (±1.1) compared to the same period in 2023, whereas total retail sales rose by only 3.8% (±0.5). This data highlights how digital shopping is a key growth driver for the clean beauty sector.

Leading companies in the clean beauty market are innovating with digital shopping platforms to enhance consumer convenience and promote ingredient transparency. Online shops serve as digital storefronts where consumers can easily browse, compare, and purchase products. These platforms play a crucial role in meeting the growing demand for clean, ethically formulated beauty items. For example, in March 2023, Walmart, a US-based retail giant, launched its Clean Beauty online shop, offering products free from over 1,200 unwanted ingredients identified on its rigorously developed Made Without List (MWL). This list was curated through collaboration with suppliers, experts, and global regulatory insights. Walmart’s Clean Beauty initiative reflects rising consumer demand for safer, more transparent beauty products and supports the company’s broader commitment to health, sustainability, and informed purchasing. By offering a curated, easy-to-navigate platform, Walmart enhances customer access to high-standard clean beauty solutions.

In January 2023, Starco Brands, a packaged goods company based in the United States, acquired Skylar for an undisclosed sum. The goal of this acquisition is to strengthen the clean fragrance platform and launch forward-thinking, innovative products. Skylar’s record-setting quarter demonstrates its strong potential and Starco Brands' capability to discover and grow high-potential brands. Skylar is a US-based producer of clean beauty products.

Major players in the clean beauty market are The Honest Company, MERIT Beauty, Mamaearth, Vegamour Inc., Glamnetic, Juice Beauty Inc., 100% Pure, ILIA Beauty, Gen See Inc., Pacifica Beauty Salon, Wonderskin LLC, Branch Basics LLC, Dae Hair, Viori Beauty, LYS Beauty, Haus Labs, Nøie Skincare, Humankind Inc., Axiology Beauty, Ere Perez Natural Cosmetics, Kjaer Weis LLC, Sallve, OneSkin Technologies, and Shampora.

North America was the largest region in the clean beauty market in 2024. The regions covered in clean beauty report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the clean beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Clean beauty is an approach in the personal care and cosmetics sector that prioritizes transparency, safety, and sustainability. It centers on producing products that adhere to ethical practices, environmental stewardship, and health-conscious standards. This concept supports informed consumer decisions by emphasizing clear ingredient disclosure, responsible sourcing, and efforts to minimize environmental impact.

The primary clean beauty product categories include hair care, skin care, oral care, cosmetics, and others. Hair care items are formulated to cleanse, nourish, style, and protect the hair and scalp, contributing to overall hair health and appearance. These products use a range of ingredients such as natural, organic, vegan, and non-toxic components and come in powder, liquid, and gel formats. They are available through both online and offline retail channels and cater to men, women, and children.

The clean beauty market research report is one of a series of new reports that provides clean beauty market statistics, including clean beauty industry global market size, regional shares, competitors with a clean beauty market share, detailed clean beauty market segments, market trends and opportunities, and any further data you may need to thrive in the clean beauty industry. This clean beauty market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The clean beauty market consists of sales of facial oils, makeup removers, and facial masks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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