Hair Supplements Global Market Report 2025

The hair supplements market size has grown rapidly in recent years. It will grow from $1.9 billion in 2024 to $2.1 billion in 2025 at a compound annual growth rate (CAGR) of 10.3%. The growth observed during the historic period can be attributed to several factors, including an increase in hair loss caused by stress and lifestyle changes, heightened awareness about personal grooming, an aging population seeking solutions for hair loss, the growing influence of social media and beauty standards, rising disposable income, and a growing demand for natural and organic products.

The hair supplements market size is expected to see rapid growth in the next few years. It will grow to $3.07 billion in 2029 at a compound annual growth rate (CAGR) of 10%. The growth anticipated during the forecast period can be attributed to several factors, including the rising demand for personalized nutrition, an increased focus on men's grooming, a growing preference for clean-label products, the integration of AI in product recommendations, greater awareness of nutritional deficiencies, and partnerships with dermatologists and salons. Key trends expected in this period include the use of nanotechnology for improved nutrient absorption, augmented reality for virtual hair consultations, blockchain technology for supply chain transparency, the development of bioavailable nutrient forms, integration of wearable health data for personalized supplement recommendations, 3D printing of customized supplement doses, and advanced extraction techniques for plant-based ingredients.

Changing lifestyles and dietary habits are expected to drive the growth of the hair supplements market in the future. These habits, which include daily routines, behaviors, and food choices, have a significant impact on overall health and well-being. The rise in urbanization is contributing to shifts in lifestyles and diets, often resulting in busier schedules and an increased reliance on convenient, processed foods instead of traditional home-cooked meals. Health-conscious living and improved dietary habits are boosting awareness of the connection between nutrition and hair health, leading to a greater demand for supplements that promote beauty from within. For example, a 2023 survey conducted by the International Food Information Council, a U.S.-based non-profit organization, found that 52% of Americans aged 18-80 followed a specific diet in the past year, with younger generations including Gen Z (66%) and Millennials (63%) leading the trend, compared to 50% of Gen X and 41% of Boomers. Popular diets included high-protein (18%), mindful eating (17%), calorie counting, clean eating, and intermittent fasting (each at 12%). As a result, the ongoing changes in lifestyles and dietary habits are expected to drive continued growth in the hair supplements market.

Leading companies in the hair supplements market are developing innovative products, such as vitamin capsule supplements, to efficiently deliver essential nutrients that may be lacking in a typical diet. These vitamin capsules are oral dietary products that provide concentrated forms of vitamins to promote overall health and address nutritional deficiencies. For example, in September 2023, Divi, a U.S.-based personal care and wellness company, launched To the Roots Hair Vitamins. These vitamins are specially formulated with science-backed ingredients and feature slow-release beadlet technology to enhance healthy hair growth. To the Roots combines a potent mix of vitamins, minerals, and Divi's exclusive Roots-9 Complex, a unique blend of nutrients specifically designed to support hair health.

In August 2024, BosleyMD, a U.S.-based company specializing in hair restoration and hair care, acquired Profectus Beauty LLC for an undisclosed amount. This acquisition allowed BosleyMD to expand its portfolio by integrating well-known brands such as Keranique, ThickHead, and Hydroxatone. The move strengthens BosleyMD's position in the thinning hair and women's hair regrowth market, while enhancing its presence in both retail and direct-to-consumer channels. Profectus Beauty LLC is a US-based manufacturer of hair care and supplement products, specializing in creating hair supplements.

Major players in the hair supplements market are Procter & Gamble, Unilever PLC, Nestlé Health Science S.A., Church & Dwight Co. Inc., Amway Corp., Invite Health, Hum Nutrition Inc., New Nordic Healthbrands AB, Brock Beauty Inc., SMP Nutra, Codeage LLC, SugarBearHair, Philip Kingsley, BosleyMD, Laboratoires Nutrimea, Power Gummies, Viva Naturals Inc., Nutri&Co, Valebio, and Olly Nutrition.

North America was the largest region in the hair supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in hair supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the hair supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Hair supplements are dietary products formulated to promote and improve hair health by providing essential nutrients that may be missing from a typical diet. These supplements often contain a combination of ingredients that support healthy hair growth, enhance strength, and improve overall appearance.

The primary types of hair supplements include vitamins, minerals, proteins, and other ingredients. Vitamins are vital nutrients that support various bodily functions, including the maintenance of healthy hair. These supplements are available in various forms, such as tablets, capsules, gummies, powders, and more. They come in both organic and conventional options and are used to promote hair growth, strengthen hair, prevent hair loss, and address other hair-related concerns. Distribution channels for these products include online stores, pharmacies, supermarkets or hypermarkets, and specialty stores.

The hair supplements market research report is one of a series of new reports that provides hair supplements market statistics, including hair supplements industry global market size, regional shares, competitors with a hair supplements market share, detailed hair supplements market segments, market trends and opportunities, and any further data you may need to thrive in the hair supplements industry. These hair supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hair supplements market consists of sales of collagen powders, keratin supplements, omega-3 softgels and herbal formulations designed to promote hair growth, reduce hair loss, and improve scalp health. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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