The maternal and baby grade wipes market size has grown strongly in recent years. It will grow from $5.86 billion in 2024 to $6.39 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth during the historic period can be attributed to increasing awareness about infant hygiene, rising concerns over baby skin allergies, growing demand for convenient baby care products, a rising working women population, and increasing birth rates in developing countries.
The maternal and baby grade wipes market size is expected to see strong growth in the next few years. It will grow to $8.87 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to a growing focus on eco-friendly and biodegradable baby wipes, increasing disposable income among urban populations, rising parental preference for premium baby care products, growing penetration of e-commerce platforms, and increasing healthcare spending on newborn care. Major trends during this period include technological advancements in skin-friendly formulations, continuous product innovation in wipe textures and packaging, investment in research and development for biodegradable materials, development of multifunctional baby wipes, and an increasing use of plant-based and chemical-free ingredients.
The increase in spending on personal hygiene products is expected to fuel the growth of the maternal and baby-grade wipes market in the coming years. Personal hygiene products are items used to maintain cleanliness and promote good health by reducing the risk of infections and body odor. The surge in spending is primarily driven by heightened consumer awareness regarding health and cleanliness, with individuals becoming more conscious of preventing infections and ensuring overall well-being through regular hygiene practices. Maternal and baby-grade wipes enhance personal hygiene by offering gentle, safe, and convenient cleansing solutions suitable for sensitive skin, supporting daily hygiene routines, reducing the risk of irritation or infection, and promoting cleanliness for both mothers and infants. For example, in September 2024, the Bureau of Labor Statistics, a US-based government agency, reported a 9.7% increase in spending on personal care products and services from 2022 to 2023, while their share of total annual expenditures remained consistent at 1.2% in both years. Therefore, the rise in spending on personal hygiene products is driving the growth of the maternal and baby-grade wipes market.
Leading companies in the maternal and baby-grade wipes market are focusing on developing innovative products such as biodegradable and plastic-free wipes, which offer enhanced safety and convenience for mothers and infants. These eco-friendly options, made from natural fibers, break down safely over time without harming the environment. By eliminating synthetic plastics, biodegradable and plastic-free wipes provide a sustainable alternative to traditional wipes, reducing long-term waste. For instance, in March 2022, WaterWipes, an Ireland-based company known for producing the purest baby wipes, introduced 100% biodegradable and plastic-free wipes. Made with 99.9% purified water and a drop of fruit extract, these wipes are gentle on sensitive skin and environmentally friendly, providing a safe and sustainable solution. The new wipes have been rigorously tested for quality, safety, biodegradability, and compostability to ensure they meet the highest standards.
In January 2024, Accrol Group Holdings Plc, a UK-based independent tissue converter, acquired Severn Delta for an undisclosed amount. This acquisition allows Accrol Group Holdings to expand its product portfolio within the household products sector and strengthen its position in the wet-wipe market. By adding new manufacturing capabilities, expanding production capacity, and leveraging existing retail relationships, the acquisition enables Accrol to explore cross-selling opportunities. Severn Delta, a UK-based manufacturing company, specializes in wet wipes and other hygiene products.
Major players in the maternal and baby grade wipes market are Johnson & Johnson Services Inc., Kimberly-Clark Corporation, Oji Holdings Corporation, Georgia-Pacific LLC, Unicharm Corporation, Hengan International Group Company Limited, Pigeon Corporation, The Honest Company Inc., WaterWipes UC, Nuby, TerraCare Ltd., Farlin Industrial Co. Ltd., Mustela, Natracare, Millie Moon, Doctor Butler's Rx Formulations LLC, Kanga Care LLC, Bambo Nature, Kressa, KAS Direct LLC.
North America was the largest region in the maternal and baby grade wipes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in maternal and baby grade wipes report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the maternal and baby grade wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Maternal and baby-grade wipes are specially formulated cleansing wipes designed to be gentle and safe for the delicate skin of mothers and infants. Made with soft, hypoallergenic materials and infused with mild, non-irritating solutions free from harsh chemicals, these wipes are used for cleaning, moisturizing, and maintaining hygiene during pregnancy, postpartum care, and infant care routines.
The main product types in maternal and baby-grade wipes include moist wipes, dry wipes, biodegradable wipes, organic wipes, and antibacterial wipes. Moist wipes are pre-moistened and infused with gentle ingredients, making them ideal for soothing and easy cleansing. The material types used in these wipes include non-woven fabric, cotton, bamboo, polyester, and wood pulp. These wipes offer various functionalities, such as cleansing, moisturizing, cooling, anti-inflammatory, and hypoallergenic properties. They are distributed through a variety of channels, such as online retail, supermarkets, hypermarkets, pharmacies, drugstores, specialty stores, and department stores. Key end-users include mothers, babies (infants and toddlers), healthcare providers, childcare facilities, and skin care enthusiasts.
The maternal and baby-grade wipes market research report is one of a series of new reports that provides maternal and baby-grade wipes market statistics, including the maternal and baby-grade wipes industry global market size, regional shares, competitors with the maternal and baby-grade wipes market share, detailed maternal and baby-grade wipes market segments, market trends, and opportunities, and any further data you may need to thrive in the maternal and baby-grade wipes industry. This maternal and baby-grade wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The maternal and baby grade wipes market consists of sales of infant wipes, hypoallergenic baby wipes and gentle cleansing wipes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The maternal and baby grade wipes market size is expected to see strong growth in the next few years. It will grow to $8.87 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to a growing focus on eco-friendly and biodegradable baby wipes, increasing disposable income among urban populations, rising parental preference for premium baby care products, growing penetration of e-commerce platforms, and increasing healthcare spending on newborn care. Major trends during this period include technological advancements in skin-friendly formulations, continuous product innovation in wipe textures and packaging, investment in research and development for biodegradable materials, development of multifunctional baby wipes, and an increasing use of plant-based and chemical-free ingredients.
The increase in spending on personal hygiene products is expected to fuel the growth of the maternal and baby-grade wipes market in the coming years. Personal hygiene products are items used to maintain cleanliness and promote good health by reducing the risk of infections and body odor. The surge in spending is primarily driven by heightened consumer awareness regarding health and cleanliness, with individuals becoming more conscious of preventing infections and ensuring overall well-being through regular hygiene practices. Maternal and baby-grade wipes enhance personal hygiene by offering gentle, safe, and convenient cleansing solutions suitable for sensitive skin, supporting daily hygiene routines, reducing the risk of irritation or infection, and promoting cleanliness for both mothers and infants. For example, in September 2024, the Bureau of Labor Statistics, a US-based government agency, reported a 9.7% increase in spending on personal care products and services from 2022 to 2023, while their share of total annual expenditures remained consistent at 1.2% in both years. Therefore, the rise in spending on personal hygiene products is driving the growth of the maternal and baby-grade wipes market.
Leading companies in the maternal and baby-grade wipes market are focusing on developing innovative products such as biodegradable and plastic-free wipes, which offer enhanced safety and convenience for mothers and infants. These eco-friendly options, made from natural fibers, break down safely over time without harming the environment. By eliminating synthetic plastics, biodegradable and plastic-free wipes provide a sustainable alternative to traditional wipes, reducing long-term waste. For instance, in March 2022, WaterWipes, an Ireland-based company known for producing the purest baby wipes, introduced 100% biodegradable and plastic-free wipes. Made with 99.9% purified water and a drop of fruit extract, these wipes are gentle on sensitive skin and environmentally friendly, providing a safe and sustainable solution. The new wipes have been rigorously tested for quality, safety, biodegradability, and compostability to ensure they meet the highest standards.
In January 2024, Accrol Group Holdings Plc, a UK-based independent tissue converter, acquired Severn Delta for an undisclosed amount. This acquisition allows Accrol Group Holdings to expand its product portfolio within the household products sector and strengthen its position in the wet-wipe market. By adding new manufacturing capabilities, expanding production capacity, and leveraging existing retail relationships, the acquisition enables Accrol to explore cross-selling opportunities. Severn Delta, a UK-based manufacturing company, specializes in wet wipes and other hygiene products.
Major players in the maternal and baby grade wipes market are Johnson & Johnson Services Inc., Kimberly-Clark Corporation, Oji Holdings Corporation, Georgia-Pacific LLC, Unicharm Corporation, Hengan International Group Company Limited, Pigeon Corporation, The Honest Company Inc., WaterWipes UC, Nuby, TerraCare Ltd., Farlin Industrial Co. Ltd., Mustela, Natracare, Millie Moon, Doctor Butler's Rx Formulations LLC, Kanga Care LLC, Bambo Nature, Kressa, KAS Direct LLC.
North America was the largest region in the maternal and baby grade wipes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in maternal and baby grade wipes report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the maternal and baby grade wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Maternal and baby-grade wipes are specially formulated cleansing wipes designed to be gentle and safe for the delicate skin of mothers and infants. Made with soft, hypoallergenic materials and infused with mild, non-irritating solutions free from harsh chemicals, these wipes are used for cleaning, moisturizing, and maintaining hygiene during pregnancy, postpartum care, and infant care routines.
The main product types in maternal and baby-grade wipes include moist wipes, dry wipes, biodegradable wipes, organic wipes, and antibacterial wipes. Moist wipes are pre-moistened and infused with gentle ingredients, making them ideal for soothing and easy cleansing. The material types used in these wipes include non-woven fabric, cotton, bamboo, polyester, and wood pulp. These wipes offer various functionalities, such as cleansing, moisturizing, cooling, anti-inflammatory, and hypoallergenic properties. They are distributed through a variety of channels, such as online retail, supermarkets, hypermarkets, pharmacies, drugstores, specialty stores, and department stores. Key end-users include mothers, babies (infants and toddlers), healthcare providers, childcare facilities, and skin care enthusiasts.
The maternal and baby-grade wipes market research report is one of a series of new reports that provides maternal and baby-grade wipes market statistics, including the maternal and baby-grade wipes industry global market size, regional shares, competitors with the maternal and baby-grade wipes market share, detailed maternal and baby-grade wipes market segments, market trends, and opportunities, and any further data you may need to thrive in the maternal and baby-grade wipes industry. This maternal and baby-grade wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The maternal and baby grade wipes market consists of sales of infant wipes, hypoallergenic baby wipes and gentle cleansing wipes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Maternal And Baby Grade Wipes Market Characteristics3. Maternal And Baby Grade Wipes Market Trends And Strategies4. Maternal And Baby Grade Wipes Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market32. Global Maternal And Baby Grade Wipes Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Maternal And Baby Grade Wipes Market34. Recent Developments In The Maternal And Baby Grade Wipes Market
5. Global Maternal And Baby Grade Wipes Growth Analysis And Strategic Analysis Framework
6. Maternal And Baby Grade Wipes Market Segmentation
7. Maternal And Baby Grade Wipes Market Regional And Country Analysis
8. Asia-Pacific Maternal And Baby Grade Wipes Market
9. China Maternal And Baby Grade Wipes Market
10. India Maternal And Baby Grade Wipes Market
11. Japan Maternal And Baby Grade Wipes Market
12. Australia Maternal And Baby Grade Wipes Market
13. Indonesia Maternal And Baby Grade Wipes Market
14. South Korea Maternal And Baby Grade Wipes Market
15. Western Europe Maternal And Baby Grade Wipes Market
16. UK Maternal And Baby Grade Wipes Market
17. Germany Maternal And Baby Grade Wipes Market
18. France Maternal And Baby Grade Wipes Market
19. Italy Maternal And Baby Grade Wipes Market
20. Spain Maternal And Baby Grade Wipes Market
21. Eastern Europe Maternal And Baby Grade Wipes Market
22. Russia Maternal And Baby Grade Wipes Market
23. North America Maternal And Baby Grade Wipes Market
24. USA Maternal And Baby Grade Wipes Market
25. Canada Maternal And Baby Grade Wipes Market
26. South America Maternal And Baby Grade Wipes Market
27. Brazil Maternal And Baby Grade Wipes Market
28. Middle East Maternal And Baby Grade Wipes Market
29. Africa Maternal And Baby Grade Wipes Market
30. Maternal And Baby Grade Wipes Market Competitive Landscape And Company Profiles
31. Maternal And Baby Grade Wipes Market Other Major And Innovative Companies
35. Maternal And Baby Grade Wipes Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Maternal And Baby Grade Wipes Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on maternal and baby grade wipes market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for maternal and baby grade wipes ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The maternal and baby grade wipes market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product Type: Moist Wipes; Dry Wipes; Biodegradable Wipes; Organic Wipes; Antibacterial Wipes2) By Material Type: Non-Woven Fabric; Cotton; Bamboo; Polyester; Wood Pulp
3) By Functionality: Cleansing; Moisturizing; Cooling; Anti-Inflammatory; Hypoallergenic
4) By Distribution Channel: Online Retail; Supermarkets Or Hypermarkets; Pharmacies Or Drugstores; Specialty Stores; Department Stores
5) By End-User: Mothers; Babies (Infants And Toddlers); Healthcare Providers; Childcare Facilities; Skin Care Enthusiasts
Subsegments:
1) By Moist Wipes: Fragrance-Free Wipes; Aloe Vera Infused Wipes; Vitamin E Enriched Wipes; Alcohol-Free Wipes2) By Dry Wipes: Cotton Dry Wipes; Bamboo Fiber Dry Wipes; Spunlace Non-Woven Dry Wipes; Reusable Dry Wipes
3) By Biodegradable Wipes: Plant-Based Fiber Wipes; Compostable Wet Wipes; Flushable Wipes; Plastic-Free Wipes
4) By Organic Wipes: United States Department of Agriculture Certified Organic Wipes; Organic Cotton Wipes; Natural Extract-Based Wipes; Hypoallergenic Organic Wipes
5) By Antibacterial Wipes: Benzalkonium Chloride Wipes; Herbal Antibacterial Wipes; Alcohol-Based Sanitizing Wipes; Hypoallergenic Antibacterial Wipes
Key Companies Profiled: Johnson & Johnson Services Inc.; Kimberly-Clark Corporation; Oji Holdings Corporation; Georgia-Pacific LLC; Unicharm Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Johnson & Johnson Services Inc.
- Kimberly-Clark Corporation
- Oji Holdings Corporation
- Georgia-Pacific LLC
- Unicharm Corporation
- Hengan International Group Company Limited
- Pigeon Corporation
- The Honest Company Inc.
- WaterWipes UC
- Nuby
- TerraCare Ltd.
- Farlin Industrial Co. Ltd.
- Mustela
- Natracare
- Millie Moon
- Doctor Butler's Rx Formulations LLC
- Kanga Care LLC
- Bambo Nature
- Kressa
- KAS Direct LLC