Laundry Detergent Global Market Report 2025

The laundry detergent market size has grown strongly in recent years. It will grow from $66.13 billion in 2024 to $69.78 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth during the historic period can be attributed to factors such as rising consumer demand for eco-friendly products, greater household penetration in urban areas, increased awareness of hygiene and cleanliness, a growing preference for liquid detergents over powders, and the expanding retail presence of private label detergents.

The laundry detergent market size is expected to see strong growth in the next few years. It will grow to $85.64 billion in 2029 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to factors such as the increasing penetration of washing machines, growing demand for convenient clothes cleaning solutions, rising interest in premium and concentrated detergent formats, expanding online retail and e-commerce sales, and the increasing popularity of multi-function detergents. Key trends during this period include the development of new formulations, the creation of waterless detergent sheets, innovations in stain-fighting enzymes, the integration of the Internet of Things (IoT) for detergent tracking, and advancements in fragrance encapsulation.

The growth of e-commerce is expected to significantly boost the laundry detergent market in the coming years. E-commerce involves the buying and selling of goods and services over the internet, including online transactions, digital payments, and electronic data exchange between businesses and consumers. The rise of e-commerce is largely fueled by consumer convenience, as it offers easy access to products, doorstep delivery, and the flexibility to shop at any time and from anywhere. Laundry detergent benefits from this trend by providing a wide range of products for easy online browsing, personalized recommendations, and the convenience of home delivery, all of which enhance the consumer shopping experience. For example, in February 2025, the United States Census Bureau reported that total e-commerce sales in 2024 reached $1.19 trillion, marking an 8.1% increase compared to 2023. As such, the rise of e-commerce is a key driver in the growth of the laundry detergent market.

Leading companies in the laundry detergent market are focusing on creating innovative products, such as short-cycle laundry detergents, to minimize water and energy usage while improving cleaning performance. Short-cycle laundry detergent is specially formulated to clean clothes efficiently during quick or short washing machine cycles. For example, in April 2024, Unilever PLC, a UK-based consumer goods company, launched Wonder Wash, a short-cycle detergent under its Dirt Is Good brand (also known as Persil, OMO, and Skip). Wonder Wash features advanced Pro-S technology and fast-acting ingredients to effectively eliminate malodors, care for fabrics, and provide residue-free freshness in cycles as brief as 15 minutes. It is tailored to fit modern laundry routines, especially for athleisure wear and lightly soiled clothing. The product also utilizes robotics and artificial intelligence (AI) to optimize cleaning performance while promoting environmentally responsible practices.

In April 2024, Bluesun Holdco S.L., a Spain-based liability company, acquired the DAZ laundry detergent brand from Procter & Gamble (P&G) for an undisclosed sum. This acquisition allows Bluesun to enhance its position in the home care market, drive substantial sales growth, and invest in building a sustainable and reputable brand portfolio. Procter & Gamble (P&G) is a US-based manufacturing company, known for producing laundry detergent products.

Major players in the laundry detergent market are BASF SE, Procter & Gamble Company, Unilever PLC, The Dow Chemical Company, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, S. C. Johnson & Son Inc., Kao Corporation, The Clorox Company, Church And Dwight Co Inc., Clariant AG, LIBY Group, Amway Corporation, Lion Corporation, Croda International plc, Method Products pbc., Blue Moon, RSPL Group, and Unger Fabrikker AS.

Asia-Pacific was the largest region in the laundry detergent market in 2024. The regions covered in laundry detergent report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the laundry detergent market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Laundry detergent is a cleaning product specifically formulated to wash clothes and other textiles, designed to remove dirt, stains, sweat, and odors from fabrics, leaving them clean and fresh. Available in liquid, powder, and pod forms, laundry detergents typically contain a blend of surfactants, enzymes, and other ingredients that work together to break down and lift dirt during the washing process.

The primary types of laundry detergent include powder detergents, liquid detergents, fabric softeners, detergent tablets, and other variations. Powder detergents are cleaning agents in powdered form, primarily used for washing clothes, dishes, or surfaces, and include surfactants and other components to tackle dirt and stains. These detergents are available in different variations, such as conventional, concentrated, and organic or natural formulas. They are used in both household and industrial or institutional settings and are distributed through supermarkets, hypermarkets, convenience stores, online retailers, and other outlets.

The laundry detergent market research report is one of a series of new reports that provides laundry detergent market statistics, including the laundry detergent industry's global market size, regional shares, competitors with the laundry detergent market share, detailed laundry detergent market segments, market trends and opportunities, and any further data you may need to thrive in the laundry detergent market. This laundry detergent market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The laundry detergent market consists of sales of products including pods and pacs, stain removers, bleach, concentrated detergents, and antibacterial detergents. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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