Laundry Detergent Market Report 2026

The laundry detergent market size has grown steadily in recent years. It will grow from $68.85 billion in 2025 to $72.29 billion in 2026 at a compound annual growth rate (CAGR) of 5%. The growth in the historic period can be attributed to urban household growth, rising hygiene awareness, expansion of retail distribution, availability of mass market detergents, growth of washing machine penetration.

The laundry detergent market size is expected to see steady growth in the next few years. It will grow to $87.51 billion in 2030 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to demand for sustainable laundry products, growth of automatic washing machines, expansion of online detergent sales, innovation in bio based ingredients, rising premium detergent consumption. Major trends in the forecast period include rising adoption of concentrated detergents, growing demand for eco friendly formulations, expansion of detergent pods and tablets, increasing use of enzyme based detergents, focus on low temperature washing solutions.

The growth of e-commerce is expected to significantly boost the laundry detergent market in the coming years. E-commerce involves the buying and selling of goods and services over the internet, including online transactions, digital payments, and electronic data exchange between businesses and consumers. The rise of e-commerce is largely fueled by consumer convenience, as it offers easy access to products, doorstep delivery, and the flexibility to shop at any time and from anywhere. Laundry detergent benefits from this trend by providing a wide range of products for easy online browsing, personalized recommendations, and the convenience of home delivery, all of which enhance the consumer shopping experience. For example, in February 2025, the United States Census Bureau reported that total e-commerce sales in 2024 reached $1.19 trillion, marking an 8.1% increase compared to 2023. As such, the rise of e-commerce is a key driver in the growth of the laundry detergent market.

Leading companies in the laundry detergent market are focusing on creating innovative products, such as short-cycle laundry detergents, to minimize water and energy usage while improving cleaning performance. Short-cycle laundry detergent is specially formulated to clean clothes efficiently during quick or short washing machine cycles. For example, in April 2024, Unilever PLC, a UK-based consumer goods company, launched Wonder Wash, a short-cycle detergent under its Dirt Is Good brand (also known as Persil, OMO, and Skip). Wonder Wash features advanced Pro-S technology and fast-acting ingredients to effectively eliminate malodors, care for fabrics, and provide residue-free freshness in cycles as brief as 15 minutes. It is tailored to fit modern laundry routines, especially for athleisure wear and lightly soiled clothing. The product also utilizes robotics and artificial intelligence (AI) to optimize cleaning performance while promoting environmentally responsible practices.

In April 2024, Bluesun Holdco S.L., a Spain-based liability company, acquired the DAZ laundry detergent brand from Procter & Gamble (P&G) for an undisclosed sum. This acquisition allows Bluesun to enhance its position in the home care market, drive substantial sales growth, and invest in building a sustainable and reputable brand portfolio. Procter & Gamble (P&G) is a US-based manufacturing company, known for producing laundry detergent products.

Major companies operating in the laundry detergent market are Procter & Gamble Company, Unilever PLC, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, S. C. Johnson & Son Inc., Kao Corporation, The Clorox Company, Church & Dwight Co., Inc., Amway Corporation, Lion Corporation, LG Household & Health Care Ltd., Godrej Consumer Products Limited, Marico Limited, Nirma Limited, RSPL Group, Jyothy Labs Limited, Wings Corporation, Nice Group Co., Ltd., Blue Moon Group Holdings Limited, Guangzhou Liby Enterprise Group Co., Ltd., Seventh Generation Inc.

Asia-Pacific was the largest region in the laundry detergent market in 2025. The regions covered in the laundry detergent market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the laundry detergent market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The laundry detergent market consists of sales of products including pods and pacs, stain removers, bleach, concentrated detergents, and antibacterial detergents. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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