Livestream E-Commerce Global Market Report 2025

The livestream e-commerce market size has grown exponentially in recent years. It will grow from $16.51 billion in 2024 to $22.61 billion in 2025 at a compound annual growth rate (CAGR) of 36.9%. The growth during the historic period can be attributed to factors such as the rising demand for seamless omnichannel experiences, the increasing importance of visual and interactive content, improved logistics and delivery systems, a greater focus on customer retention through livestream interaction, and the growing popularity of influencer-driven e-commerce.

The livestream e-commerce market size is expected to see exponential growth in the next few years. It will grow to $78.86 billion in 2029 at a compound annual growth rate (CAGR) of 36.7%. The growth in the forecast period can be attributed to factors such as increasing internet penetration, the rising adoption of smartphones, the growing popularity of social media platforms, shifts in consumer shopping behavior, and the expansion of digital payment systems. Key trends during this period include advancements in 5G technology, improvements in video streaming technology, AI-driven personalized shopping experiences, the integration of AR/VR technologies, and an increase in brand collaborations and partnerships.

Social media integration is expected to significantly drive the growth of the livestream e-commerce market in the coming years. Social media platforms allow users to create, share, and interact with content and communities in real time. The increasing integration of social media enhances user engagement by enabling seamless sharing, interaction, and connectivity across different platforms, helping brands efficiently reach wider audiences. By amplifying visibility and reach, social media integration supports livestream e-commerce by making live content easily discoverable, shareable, and interactive with large audiences in real time across multiple platforms. For example, a March 2024 report from the European Commission revealed that 59% of individuals in the EU engaged with social networks in 2023, with Denmark leading at 91%, followed by Cyprus (83%) and Hungary (81%). As such, the rise of social media integration is expected to accelerate the growth of the livestream e-commerce market.

Leading companies in the livestream e-commerce market are focusing on the development of cutting-edge solutions, such as generative artificial intelligence (GenAI)-powered live commerce platforms, to improve user experience, automate product recommendations, and personalize interactions. A GenAI-powered live commerce platform leverages generative AI to automate content creation, tailor viewer experiences, and boost real-time customer engagement. For example, in September 2024, AnyMind Group Inc., a Japan-based technology company, launched AnyLive, a GenAI-powered live commerce platform. AnyLive offers a unique live commerce solution with AI-generated virtual streamers that mirror a brand’s identity, enabling multilingual live streams without time or location limitations. These AI-powered avatars present products and drive sales in various languages, including English, Chinese, and more. The platform utilizes large language models to generate live-stream scripts and automate real-time responses. Additionally, it integrates seamlessly with major e-commerce and social media platforms, allowing brands to reach a broader audience through simultaneous broadcasts.

In April 2025, Verb Technology Company Inc., a US-based video-based social commerce company, acquired Lyvecom Inc. for $8.5 million. This acquisition allows VERB Technology to strengthen its offerings in social commerce by providing AI-powered, omnichannel livestream shopping solutions. The integration of Lyvecom’s technology into MARKET.live will enable brands and merchants to deliver a seamless livestream shopping experience across websites, apps, and social platforms. The enhanced platform will also offer AI-driven video content automation and personalized shopping features. Lyvecom Inc. is a US-based provider of livestream e-commerce solutions.

Major players in the livestream e-commerce market are Amazon Com. Inc., JD.com Inc., Alibaba Group Holding Limited, Meta Platforms Inc., Tencent Holdings Limited, PDD Holdings Inc., Kuaishou Technology, Wayfair Inc., QVC Inc., TikTok Pte Ltd, ByteDance Ltd., Bilibili Inc, Pinterest Inc, YouTube Inc., Firework, Mogu Inc., ShopShops Inc., The NTWRK Agency Inc., CommentSold Inc., Restream Inc., and Popshop Live Inc.

Asia-Pacific was the largest region in the livestream e-commerce market in 2024. The regions covered in livestream e-commerce report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the livestream e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Livestream e-commerce is an innovative digital retail format that merges live video streaming with real-time online shopping. It allows hosts to showcase and demonstrate products via live broadcasts, while viewers interact through features including comments, includings, and questions. This creates an engaging and immersive shopping experience, blending entertainment with the ability to make direct purchases.

Key product categories in livestream e-commerce include beauty and personal care, fashion and apparel, automotive, electronics, home and living, health and wellness, food and beverage, luxury goods, and more. Beauty and personal care encompasses products such as skincare, haircare, cosmetics, and personal hygiene items. These products are offered through both social e-commerce platforms and traditional e-commerce sites, providing both domestic and cross-border shopping experiences.

The livestream e-commerce market research report is one of a series of new reports that provides livestream e-commerce market statistics, including livestream e-commerce industry global market size, regional shares, competitors with a livestream e-commerce market share, detailed livestream e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the livestream e-commerce industry. This livestream e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The livestream e-commerce market consists of revenues earned by entities by providing services such as live product showcasing, real-time audience interaction, host management, and content scheduling and management. The market value includes the value of related goods sold by the service provider or included within the service offering. The livestream e-commerce market also includes sales of gardening tools and supplies, cleaning and household products, tech accessories, and seasonal and festive items. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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