Online Fitness Course Market Report 2026

The online fitness course market size has grown rapidly in recent years. It will grow from $13.73 billion in 2025 to $16.43 billion in 2026 at a compound annual growth rate (CAGR) of 19.6%. The growth in the historic period can be attributed to expansion of digital health awareness, growth of remote fitness adoption, rising use of mobile fitness applications, increased demand for home-based workouts, wider availability of high-speed internet.

The online fitness course market size is expected to see rapid growth in the next few years. It will grow to $33.34 billion in 2030 at a compound annual growth rate (CAGR) of 19.4%. The growth in the forecast period can be attributed to increasing integration of ai-driven fitness coaching, rising demand for holistic wellness programs, expansion of corporate fitness subscriptions, growing use of immersive workout experiences, increasing focus on data-driven performance tracking. Major trends in the forecast period include increasing adoption of on-demand fitness content, rising popularity of app-based training platforms, growing integration of wearable fitness data, expansion of hybrid live and recorded classes, enhanced focus on personalized workout plans.

The increasing awareness of health is expected to drive the growth of the online fitness course market in the coming years. Health awareness refers to individuals' understanding and knowledge of health-related issues, enabling them to make informed decisions to maintain or enhance their well-being. This awareness is being fueled by the widespread availability of information through the internet and social media, along with rising concerns about lifestyle-related illnesses. These factors are prompting greater attention to fitness, nutrition, and mental wellness. Online fitness courses contribute to this trend by offering accessible guidance on exercise, healthy eating, and overall wellness, helping individuals make better choices for their physical and mental health. For example, in April 2023, the International Food Information Council reported that 52% of 1,022 surveyed Americans followed a specific diet, with Gen Z and Millennials showing the highest adherence. Boomers also saw a significant rise from 29% in 2022 to 41% in 2023, with popular diets including high-protein, mindful eating, and intermittent fasting. Therefore, the rise in health awareness is anticipated to support the expansion of the online fitness course market.

Leading companies in the online fitness course market are prioritizing the development of advanced offerings, such as premium digital fitness programs, to increase user engagement. These premium programs provide high-quality, personalized workout plans, expert coaching, and exclusive content to deliver an immersive and effective fitness experience. For instance, in April 2025, Polar Electro Oy, a Finland-based health and fitness company, introduced the Polar Fitness Program - an AI-driven, personalized four-week training platform that adapts to users’ fitness levels, recovery data, and goals. The program includes cardio, strength, and mobility workouts across 20 progressive levels, with rewards and motivational features, while maintaining access to Polar Flow’s core services for free. This launch reinforces Polar’s dedication to innovation and inclusivity in digital fitness.

In September 2024, 7NXT GmbH, a fitness and wellness company based in Germany, acquired Buddyfit for an undisclosed amount. Through this acquisition, 7NXT aims to accelerate its strategic expansion across Europe by increasing its subscriber base and market presence. The integration of Buddyfit’s services with existing platforms such as Gymondo and 7Mind will enhance its digital fitness and wellness portfolio. With the backing of Oakley Capital, this move strengthens 7NXT’s position in the European wellness market. Buddyfit, based in Italy, offers monthly live online fitness courses and specializes in digital fitness and wellness services.

Major companies operating in the online fitness course market are Nike Inc., Peloton Interactive Inc., Udemy Inc., The Beachbody Company Inc., Les Mills International Limited, ClassPass Inc., Zwift Inc., Daily Burn Inc., Pvolve LLC, Aaptiv Inc., Fiit LTD, Barre3 Corporation, Asana Rebel GmbH, Obé Fitness Inc., Tone It Up LLC, Centr Group Operations Pty LTD, Fitbit LLC, Fitness Blender LLC, Nexercise Inc., YogaGlo Inc., NEOU Fitness LLC, FitFusion LLC, CorePower Yoga LLC.

North America was the largest region in the online fitness course market in 2025. The regions covered in the online fitness course market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online fitness course market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online fitness course market includes revenues earned by entities by providing services such as virtual workout programs, digital coaching, and wellness support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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