Paleo Foods Global Market Report 2025

The paleo foods market size has grown strongly in recent years. It will grow from $10.84 billion in 2024 to $11.38 billion in 2025 at a compound annual growth rate (CAGR) of 5%. The growth in the historic period can be attributed to rising health consciousness, growing awareness of ancestral diets, rise in gluten-free food consumption, growth in natural and organic food consumption, and expansion of specialty diets.

The paleo foods market size is expected to see strong growth in the next few years. It will grow to " $14.05 billion in 2029 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to the growing prevalence of obesity, the rise in food intolerances, the expansion of health food retail chains, the rise in online grocery shopping, growing popularity of ketogenic and whole30 diets. Major trends in the forecast period include demand for clean-label products, popularity of high-protein diets, demand for minimally processed foods, premiumization of food products, and demand for dairy-free alternatives.

The forecast of 5.4% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by making specialty diet products more expensive, as tariffs on coconut and almond flour from the Philippines and Spain inflate ingredient costs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing demand for fresh and natural foods is expected to drive the growth of the paleo foods market in the future. Fresh and natural foods focus on health, purity, and natural origins, consisting of minimally processed items free from artificial ingredients. As people become more health-conscious and seek to avoid processed foods with potentially harmful additives, they are turning to fresh and natural foods, believing these choices support better long-term health and well-being. This shift towards fresh and natural foods benefits the paleo food market, as it encourages more individuals to adopt diets based on whole, unprocessed ingredients - the core principle of paleo eating. For example, in December 2024, the Department for Environment, Food and Rural Affairs, a UK government agency, reported that the proportion of fresh fruit produced domestically in the UK rose from 15% in 2021 to 16% in 2023. Therefore, the growing demand for fresh and natural foods is contributing to the expansion of the paleo foods market.

Major companies in the paleo foods market are focusing on developing innovative products using plant-based ingredients to offer healthier, more sustainable, and environmentally friendly alternatives to animal-based components. Plant-based ingredients, which are sourced entirely from plants such as vegetables, fruits, grains, legumes, nuts, and seeds, contain no animal products. For example, in October 2024, Revo Foods, an Austrian food-tech company, partnered with Paleo NV, a Belgium-based paleo food company, to create a plant-based salmon alternative. The $2.4 million (€2.2 million) collaboration will allow Revo Foods to enhance its plant-based salmon filet by incorporating myoglobin, produced using Paleo’s precision fermentation technology. This innovation improves the taste, color, and nutritional profile of their 3D-structured vegan salmon, offering a more realistic and sustainable alternative to traditional fish.

In August 2023, Mars Incorporated, a US-based food company, acquired Kevin's Natural Foods for an undisclosed amount. Following the acquisition, Kevin’s Natural Foods became part of Mars Food & Nutrition, enhancing its portfolio of renowned food brands and recent innovations. This partnership is expected to support Kevin’s growth and innovation while expanding its reach, bringing its healthier, flavorful products to a wider audience. Kevin's Natural Foods is a US-based company, specializing in paleo-certified meals.

Paleo foods are those that align with the dietary patterns believed to have been followed by early humans during the Paleolithic era, before the development of agriculture and modern food processing. The paleo diet emphasizes whole, unprocessed foods that could be hunted, fished, or gathered. These foods are typically high in protein and fiber while being low in carbohydrates and additives.

The main categories of paleo foods include vegetables and fruits, seeds, nuts, meat, and healthy oils or fats. Vegetables and fruits are edible plant parts that are rich in vitamins, minerals, fiber, and antioxidants, all of which are vital for overall health. Paleo foods are available through supermarkets, hypermarkets, convenience stores, specialist retailers, online retailers, and others, and are used in products including cereals, bakery items, snacks, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The paleo foods market research report is one of a series of new reports that provides paleo foods market statistics, including paleo foods industry global market size, regional shares, competitors with a paleo foods market share, detailed paleo foods market segments, market trends and opportunities, and any further data you may need to thrive in the paleo foods industry. This paleo foods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major players in the paleo foods market are Sun Basket Inc., Bob’s Red Mill, Hungryroot Inc., Pacific Foods of Oregon LLC, Thrive Market Inc., Nutiva Inc., Daily Harvest Inc, Snap Kitchen Investments LLC, Siete Family Foods LLC, Primal Nutrition LLC, Pete's Paleo LLC, Birch Benders LLC, Blue Mountain Organics Distribution LLC, Caveman Foods LLC, EPIC Provisions LLC, Paleo Leap, Paleo Pure Pty Ltd, Saucy Lips Foods LLC, The Paleo Foods Company Limited, True Primal LLC, and Paleo India Food Enterprises Pvt. Ltd.

North America was the largest region in the paleo foods market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in paleo foods report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the paleo foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The paleo foods market consists of sales of grass-fed meats, paleo protein bars, nut butters, vegetable chips, and bone broth. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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