Paleo Foods Market Report 2026

The paleo foods market size has grown strongly in recent years. It will grow from $11.38 billion in 2025 to $12 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to growing consumer interest in ancestral diets, expansion of health-focused food retail, increased awareness of processed food risks, growth of specialty food brands, rising demand for natural ingredients.

The paleo foods market size is expected to see strong growth in the next few years. It will grow to $14.8 billion in 2030 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to increasing adoption of personalized diet plans, rising focus on functional and nutrient-dense foods, expansion of online specialty food sales, growing innovation in paleo-approved products, increasing health and fitness awareness. Major trends in the forecast period include increasing demand for clean-label foods, rising popularity of high-protein diets, expansion of paleo snack offerings, growing preference for grain-free products, enhanced focus on whole and natural ingredients.

The increasing demand for fresh and natural foods is expected to drive the growth of the paleo foods market going forward. Fresh and natural foods prioritize health, purity, and natural origins and typically involve minimal processing without artificial ingredients. Demand for these foods is rising as consumers pursue healthier lifestyles and seek to avoid highly processed products that may contain additives perceived to have negative long-term health effects. The growing preference for fresh and natural foods supports the adoption of paleo diets, which emphasize whole, unprocessed ingredients as their foundation. For example, in December 2024, according to the Department for Environment, Food and Rural Affairs, a UK-based government department, the share of fresh fruit supplied by domestic producers in the United Kingdom increased from 15% in 2021 to 16% in 2023. Therefore, the rising demand for fresh and natural foods is driving the growth of the paleo foods market.

Major companies in the paleo foods market are focusing on developing innovative products using plant-based ingredients to offer healthier, more sustainable, and environmentally friendly alternatives to animal-based components. Plant-based ingredients, which are sourced entirely from plants such as vegetables, fruits, grains, legumes, nuts, and seeds, contain no animal products. For example, in October 2024, Revo Foods, an Austrian food-tech company, partnered with Paleo NV, a Belgium-based paleo food company, to create a plant-based salmon alternative. The $2.4 million (€2.2 million) collaboration will allow Revo Foods to enhance its plant-based salmon filet by incorporating myoglobin, produced using Paleo’s precision fermentation technology. This innovation improves the taste, color, and nutritional profile of their 3D-structured vegan salmon, offering a more realistic and sustainable alternative to traditional fish.

In August 2023, Mars Incorporated, a US-based food company, acquired Kevin's Natural Foods for an undisclosed amount. Following the acquisition, Kevin’s Natural Foods became part of Mars Food & Nutrition, enhancing its portfolio of renowned food brands and recent innovations. This partnership is expected to support Kevin’s growth and innovation while expanding its reach, bringing its healthier, flavorful products to a wider audience. Kevin's Natural Foods is a US-based company, specializing in paleo-certified meals.

Major companies operating in the paleo foods market are Sun Basket Inc., Bob's Red Mill, Hungryroot Inc., Pacific Foods of Oregon LLC, Thrive Market Inc., Nutiva Inc., Daily Harvest Inc, Snap Kitchen Investments LLC, Siete Family Foods LLC, Primal Nutrition LLC, Pete's Paleo LLC, Birch Benders LLC, Blue Mountain Organics Distribution LLC, Caveman Foods LLC, EPIC Provisions LLC, Paleo Leap, Paleo Pure Pty Ltd, Saucy Lips Foods LLC, The Paleo Foods Company Limited, True Primal LLC, Paleo India Food Enterprises Pvt. Ltd.

North America was the largest region in the paleo foods market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the paleo foods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the paleo foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The paleo foods market consists of sales of grass-fed meats, paleo protein bars, nut butters, vegetable chips, and bone broth. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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