Personal Assistance Apps Global Market Report 2025

The personal assistance apps market size has grown exponentially in recent years. It will grow from $6.8 billion in 2024 to $8.27 billion in 2025 at a compound annual growth rate (CAGR) of 21.7%. The growth during the historic period can be attributed to factors such as the increasing penetration of smartphones, a rising demand for hands-free convenience, enhanced internet accessibility, the growing adoption of AI technologies, and the expanding digital ecosystem.

The personal assistance apps market size is expected to see exponential growth in the next few years. It will grow to $17.99 billion in 2029 at a compound annual growth rate (CAGR) of 21.4%. The growth projected for the forecast period can be attributed to factors such as the increasing integration with smart home devices, the rising use of voice-enabled technologies, a growing demand for personalized user experiences, expanding applications in healthcare and finance, and ongoing advancements in natural language processing. Key trends during this period include advancements in natural language processing, enhanced voice recognition capabilities, the development of personalized user experiences, innovations in AI-powered recommendations, and the creation of multilingual support features.

The growing adoption of smart home devices is expected to drive the expansion of the personal assistance apps market in the coming years. Smart home devices are electronic devices that can be controlled remotely through internet-connected applications, allowing for the automation and control of various home functions. This rise is fueled by the growing demand for convenience, as consumers seek seamless control over lighting, temperature, and security via smartphones or voice assistants. Smart home devices contribute to the growth of personal assistance apps by enabling smooth integration and voice command functionality, making tasks including adjusting temperature and managing security more convenient. This integration enhances the user experience and increases app engagement. For example, in May 2025, Netguru S.A., a Poland-based software development company, reported that in 2023, the number of U.S. households with smart home devices reached 63.43 million, marking a 10.2% increase from 2022. Therefore, the rising adoption of smart home devices is fueling the growth of the personal assistance apps market.

Leading companies in the personal assistance apps market are focusing on developing advanced technologies, such as AI-powered voice assistants, to provide more accurate, real-time responses for a wide range of tasks and services. AI-driven voice assistants are intelligent applications that use artificial intelligence and natural language processing to understand and respond to voice commands, helping users complete various tasks and control smart devices through seamless voice interactions. For example, in February 2025, Amazon Inc., a US-based technology company, launched Alexa Plus, an AI-powered smart assistant. Alexa Plus utilizes generative AI to offer a more conversational, personalized, and capable assistant, capable of performing tasks including ordering groceries, making reservations, managing smart home devices, and summarizing documents. It can also remember user preferences and engage in natural conversations without the constant need for a wake word.

In October 2022, Samsung Electronics, a South Korea-based technology company, formed a partnership with Google Inc. to improve smart home interoperability. This collaboration enables Samsung Galaxy users to easily onboard Matter-compatible devices across both the SmartThings and Google Home ecosystems, providing greater flexibility and convenience in managing smart home devices without being limited by ecosystem constraints. Google, a US-based technology company, is known for offering personal assistance apps, including Google Assistant.

Major players in the personal assistance apps market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, InterGlobe Aviation Limited, Nuance Communications Inc., ELSA Corp., QuillBot, SoundHound AI Inc., Acapela Group SA, Rasa Technologies GmbH, Doist Inc., Genie AI Ltd., Brainasoft, CereProc Ltd., Luca Inc., and My Panda.

North America was the largest region in the personal assistance apps market in 2024. The regions covered in personal assistance apps report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personal assistance apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personal assistance apps are software tools designed to help individuals efficiently manage their daily tasks, schedules, and responsibilities. These apps offer features including reminders, voice commands, calendars, note-taking, task management, and sometimes AI-powered tools to provide timely assistance and simplify personal organization.

The primary product types of personal assistance apps include chatbots and mobile apps. Chatbots are cost-effective and versatile programs that simulate human conversations via text or voice to deliver instant support and automate tasks such as scheduling, booking, and financial management across different industries. These chatbots utilize various technologies including speech-to-text, text-to-speech, speech-to-speech, and text-to-text, and they operate under several revenue models, including free or freemium, subscriptions, and one-time licenses. They are applied in both residential and commercial settings.

The personal assistance apps market research report is one of a series of new reports that provides personal assistance apps market statistics, including the personal assistance apps industry global market size, regional shares, competitors with the personal assistance apps market share, detailed personal assistance apps market segments, market trends, and opportunities, and any further data you may need to thrive in the personal assistance apps industry. This personal assistance apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personal assistance apps market consists of revenues earned by entities by providing services such as voice-activated task management, virtual scheduling, information retrieval, and intelligent automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The personal assistance apps market also includes sales of smart speakers, smart displays, and home automation devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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