Point Of Purchase Packaging Global Market Report 2025

The point of purchase packaging market size has grown strongly in recent years. It will grow from$17.81 billion in 2024 to $18.94 billion in 2025 at a compound annual growth rate (CAGR) of 6.3%. The growth during the historic period can be attributed to the expansion of the retail industry, the rise in impulse buying behavior, advancements in printing and packaging technology, increasing brand competition, and the growth of the food and beverage sector.

The point of purchase packaging market size is expected to see strong growth in the next few years. It will grow to$23.98 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth during the forecast period can be attributed to the rise of smart and interactive packaging, growing demand for sustainable packaging, the growth of e-commerce-driven retail strategies, advancements in digital printing technology, and the increasing consumer preference for personalized packaging. Key trends in the forecast period include the integration of augmented reality (AR) and QR codes, the adoption of AI-driven packaging design, advancements in eco-friendly and biodegradable materials, the development of smart packaging with IoT connectivity, and the expansion of 3D printing for customized displays.

The rapid growth of e-commerce is expected to propel the expansion of the point of purchase packaging market. E-commerce refers to the buying and selling of goods or services online via digital platforms. This sector is growing due to consumers’ preference for convenience, enabling them to shop anytime and from anywhere without the need to visit physical stores. As online shopping continues to rise, the demand for innovative and protective packaging solutions at the point of purchase has increased, ensuring product safety, enhancing branding, and improving the customer experience in the e-commerce landscape. For example, in February 2024, Amazon, a US-based technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence, reported net sales of $574 million in 2023, up from $513 million in 2022. Thus, the surge in e-commerce is driving the growth of the point of purchase packaging market.

Leading companies in the point of purchase packaging market are focusing on advancing new technologies, such as quarter-display pallet solutions. A quarter-display pallet is a compact, standardized pallet typically one-quarter the size of a full pallet, used primarily for in-store product displays. It is designed to facilitate easy movement, stocking, and visibility in retail environments. For instance, in July 2023, CHEP, an Australia-based manufacturer of reusable pallets and containers, launched the Q+ display quarter pallet made entirely from 100% post-consumer plastic waste. This initiative supports CHEP’s sustainability and circular economy goals by reducing carbon emissions and plastic waste. Designed for efficient in-store display and part of CHEP’s ‘share and reuse’ model, the pallet boosts supply chain efficiency while helping retailers and manufacturers achieve their environmental targets.

In July 2024, Smurfit Kappa Group Plc, an Ireland-based packaging company specializing in paper-based solutions, acquired WestRock for $11.2 billion. This acquisition allows Smurfit Kappa to enhance its eco-friendly, recyclable packaging offerings by combining the expertise of both companies in sustainable solutions. The strategic move strengthens Smurfit Kappa’s position in the global packaging industry, enabling it to provide innovative, sustainable packaging solutions to diverse markets. WestRock is a US-based company specializing in paper and corrugated packaging solutions.

Major players in the point of purchase packaging market are Amcor Plc, Freudenberg Group, Crown Holdings Inc., Ball Corporation, Graphic Packaging Holding Company, DS Smith Ltd., Georgia-Pacific LLC, Packaging Corporation of America, Mondi Group, Sappi Ltd., Visy Industries Australia Pty Ltd, Menasha Packaging Company LLC, Siffron Inc, Creative Displays Now, gallagherseals.com, Fencor Packaging Group Limited, MOCAP Ltd., Sonoco Products Company, Smurfit Kappa Group Plc, Hawver Display, Swisstribe Ltd, and Atlantex Manufacturing Corporation.

North America was the largest region in the point of purchase packaging market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in point of purchase packaging report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the point of purchase packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Point of purchase (POP) packaging refers to specially designed packaging that aims to capture consumer attention and drive sales at locations such as retail stores, checkout counters, or promotional displays. This packaging often features eye-catching designs, branding elements, and marketing messages to influence consumer purchasing decisions.

The main products in the point of purchase packaging market include counter displays, floor displays, gravity-free displays, pallet displays, sidekick displays, dump bin displays, and clip strip displays. Counter displays are compact packaging units placed on retail countertops to showcase products. The materials used for these displays include paper, foam, plastic, glass, and metal, while the functional attributes encompass eco-friendliness, tamper-evidence, multi-functionality, reusability, and lightweight design. The distribution channels for POP packaging include hypermarkets, supermarkets, convenience stores, department stores, and specialty stores, with primary end users spanning food and beverages, pharmaceuticals, electronics, automotive, personal care, and other sectors.

The point of purchase packaging market research report is one of a series of new reports that provides point of purchase packaging market statistics, including point of purchase packaging industry global market size, regional shares, competitors with a point of purchase packaging market share, detailed point of purchase packaging market segments, market trends and opportunities, and any further data you may need to thrive in the point of purchase packaging industry. The point of purchase packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The point of purchase packaging market consists of sales of single-tier displays, rotating counter displays, interactive digital counter displays, adhesive-backed clip strips, and free-standing floor displays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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