Point of Purchase Packaging Market Report 2026

The point of purchase packaging market size has grown strongly in recent years. It will grow from $18.75 billion in 2025 to $19.84 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to growth of organized retail formats, rising emphasis on in-store marketing, expansion of consumer goods branding, increased use of promotional displays, availability of cost-effective display materials.

The point of purchase packaging market size is expected to see strong growth in the next few years. It will grow to $24.84 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for sustainable retail marketing, rising integration of digital engagement at point of sale, expansion of omnichannel retail strategies, growing focus on reusable display solutions, increasing customization in retail packaging. Major trends in the forecast period include increasing use of eco-friendly pop displays, rising adoption of interactive and digital displays, growing demand for lightweight and modular designs, expansion of custom-branded retail displays, enhanced focus on reusable pop solutions.

The surge in e-commerce is expected to drive the growth of the point of purchase packaging market. E-commerce refers to buying and selling goods or services online through digital platforms. Its growth is fueled by increasing consumer preference for convenience, allowing shopping anytime and from anywhere without visiting physical stores. As online shopping expands, the demand for innovative and protective packaging solutions at the point of purchase has increased, ensuring product safety, branding, and an enhanced customer experience. For instance, in February 2024, according to Amazon, a US-based technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence, reported net sales of $574 million in 2023, up from $513 million in 2022. Thus, the surge in e-commerce is driving the expansion of the point of purchase packaging market.

Leading companies in the market are focusing on advancing new technologies, such as quarter-display pallet solutions. A quarter-display pallet is a compact, standardized pallet typically one-quarter the size of a full pallet, used for in-store product displays. It is designed for easy movement, stocking, and visibility in retail environments. For instance, in July 2023, CHEP, an Australia-based manufacturer of reusable pallets and containers, launched its Q+ first-ever display quarter pallet made entirely from 100% post-consumer plastic waste. This innovation supports CHEP’s sustainability and circular economy goals by reducing carbon emissions and plastic waste. Designed for efficient in-store display and as part of CHEP’s ‘share and reuse’ model, the pallet improves supply chain efficiency while helping retailers and manufacturers meet environmental targets.

In July 2024, Smurfit Kappa Group Plc, an Ireland-based packaging company specializing in paper-based solutions, acquired WestRock for $11.2 billion. This acquisition enhances Smurfit Kappa’s eco-friendly, recyclable packaging offerings by leveraging the combined expertise of both companies in sustainable solutions. The strategic move strengthens Smurfit Kappa’s position in the global packaging industry, enabling it to serve diverse markets with innovative, sustainable packaging solutions. WestRock is a US-based company specializing in paper and corrugated packaging solutions.

Major companies operating in the point of purchase packaging market are Amcor Plc, Crown Holdings Inc., Ball Corporation, Graphic Packaging Holding Company, DS Smith Ltd., Georgia-Pacific LLC, Packaging Corporation of America, Mondi Group, Sappi Ltd., Visy Industries Australia Pty Ltd., Menasha Packaging Company LLC, Siffron Inc., Creative Displays Now, Fencor Packaging Group Limited, MOCAP Ltd., Sonoco Products Company, Smurfit Kappa Group Plc, Hawver Display, Atlantex Manufacturing Corporation, Freudenberg Group.

North America was the largest region in the point of purchase packaging market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the point of purchase packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the point of purchase packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The point of purchase packaging market consists of sales of single-tier displays, rotating counter displays, interactive digital counter displays, adhesive-backed clip strips, and free-standing floor displays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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