Ready To Drink (RTD) Formula Global Market Report 2025

The ready to drink (RTD) formula market size has grown rapidly in recent years. It will grow from $20.76 billion in 2024 to $22.13 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth during the historic period can be attributed to the rising demand for convenient nutrition, increased awareness of infant and toddler nutrition, higher female workforce participation, urbanization, fast-paced lifestyles, and growing healthcare and wellness awareness.

The ready to drink (RTD) market size is expected to see rapid growth in the next few years. It will grow to $28.16 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth projected for the forecast period is driven by higher birth rates in emerging economies, expanded product availability and retail penetration, increasing disposable incomes and consumer spending power, and a growing demand for convenient nutritional solutions. Key trends expected during the forecast period include advancements in nutritional science, the integration of smart packaging technologies, innovations in aseptic processing, improvements in e-commerce logistics, and the development of plant-based ingredients.

The increasing demand for convenient nutritional solutions is expected to drive the growth of the ready-to-drink (RTD) formula market. Convenient nutritional solutions are easy-to-access food and drink products that provide essential nutrients, catering to busy consumers who seek health benefits without the need for time-consuming preparation. This demand is rising as more consumers prioritize health-conscious options that fit into their fast-paced lifestyles, looking for quick, nutritious alternatives without sacrificing quality. Ready-to-drink (RTD) formulas serve this need by offering a fast, pre-measured, and portable way to get essential nutrients without any preparation. For example, in April 2025, the Department for Environment, Food and Rural Affairs reported that the UK organic food and drink sector reached about $4.6 billion (£3.7 billion) in value sales in 2024, reflecting a 7.3% increase compared to 2023. This growing demand for convenient nutritional solutions is fueling the expansion of the RTD formula market.

Companies in the ready-to-drink (RTD) formula market are also focusing on developing specialized products, such as ready-to-drink oral rehydration solutions (ORS), to provide effective and convenient hydration options. Ready-to-drink ORS is a pre-mixed liquid that offers the precise balance of electrolytes and fluids to treat dehydration quickly, without the need for preparation. For example, in January 2025, Kenvue Inc., a US-based consumer health company, introduced its ORS designed to address dehydration caused by diarrhea. Using hydra-activ technology, the product ensures that the osmolarity meets World Health Organization (WHO) recommendations for faster recovery while reducing risks associated with water contamination and preparation errors, which are common with powder-based ORS. Available in apple and orange flavors, this product aims to improve adherence to treatment, particularly among children under five, addressing a significant health issue in India.

In April 2024, Corby Spirit and Wine Limited, a Canada-based alcohol manufacturing and distribution company, acquired Nude Beverages for an undisclosed amount. This acquisition enables Corby Spirit and Wine to enhance its presence in the ready-to-drink (RTD) market, extend its reach in Western Canada, and establish a national platform for innovative RTD products across the country. Nude Beverages, based in Canada, specializes in producing sugar-free and sweetener-free RTD beverages, primarily alcoholic options such as vodka soda and gin soda.

Major players in the ready-to-drink (RTD) formula market are Nestlé S.A., Abbott Laboratories, The Kraft Heinz Company, Arla Foods amba, Meiji Holdings Company Ltd., Herbalife Nutrition Ltd., Perrigo Company plc, Mead Johnson & Company LLC, The Hain Celestial Group Inc., Danone S.A., HiPP GmbH & Co. Vertrieb KG, Huel Ltd., Vital Pharmaceuticals Inc., Premier Nutrition Corporation, Kate Farms Inc., Orgain Inc., ICONIC Protein Company, Soylent Nutrition Inc., Bellamy's Organic Pty Ltd, Nature’s One Inc., SlimFast Foods Company, and Holle baby food GmbH.

North America was the largest region in the ready to drink (RTD) formula market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in ready to drink (RTD) formula report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the ready to drink (RTD) formula market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Ready-to-drink (RTD) formula refers to a pre-mixed liquid nutritional solution that is ready for immediate consumption, requiring no additional dilution or preparation. It is designed for convenience, consistency, and ease of use, offering a balanced mix of essential nutrients such as proteins, carbohydrates, fats, vitamins, and minerals.

The primary types of ready-to-drink (RTD) formulas include protein shakes, meal replacement drinks, and functional beverages. Protein shakes are beverages formulated to provide a convenient source of protein, which is vital for muscle repair and growth. These drinks come in various packaging options such as bottles, cans, and tetra packs, catering to different usage occasions such as pre-workout, post-workout, on-the-go meals, and breakfast replacements. These products are available through supermarkets, hypermarkets, convenience stores, online platforms, pharmacies, and other outlets, targeting health-conscious consumers such as those focused on nutrition, fitness enthusiasts, and those following specific diets.

The ready to drink (RTD) formula market research report is one of a series of new reports that provides ready to drink (RTD) formula market statistics, including ready to drink (RTD) formula industry global market size, regional shares, competitors with a ready to drink (RTD) formula market share, detailed ready to drink (RTD) formula market segments, market trends and opportunities, and any further data you may need to thrive in the ready to drink (RTD) formula industry. This ready to drink (RTD) formula market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ready-to-drink (RTD) formula market consists of sales of nutritional products, dietary supplements, and energy drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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