Digital Assistants in Health care Market Report 2025

The digital assistants in health care market size has grown exponentially in recent years. It will grow from $1.48 billion in 2024 to $1.91 billion in 2025 at a compound annual growth rate (CAGR) of 28.8%. The growth in the historic period can be attributed to increasing demand for personalized healthcare, rise in healthcare data, growing need for efficient healthcare delivery, and aging population and healthcare cost reduction.

The digital assistants in health care market size is expected to see exponential growth in the next few years. It will grow to $5.21 billion in 2029 at a compound annual growth rate (CAGR) of 28.6%. The growth in the forecast period can be attributed to growing adoption of electronic health records, expansion of remote patient monitoring, improved patient engagement tools, demand for operational efficiency and rise in chronic disease management. Major trends in the forecast period include artificial intelligence integration, natural language processing advancements, machine learning algorithms, voice recognition technology, augmented reality in healthcare, and integration with internet of medical things (IoMT) and real-time data analytics.

The forecast of 28.6% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to burden U.S. hospital systems by driving up costs of artificial intelligence-powered clinical decision support platforms imported from Israel and Singapore, exacerbating healthcare digitization expenses and increasing patient management system burdens. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising demand for personalized healthcare services is projected to drive the expansion of the digital assistants in healthcare market. Personalized healthcare involves tailoring medical treatment to an individual’s genetic makeup, lifestyle, and medical history to ensure more precise and effective care. This includes personalized medications, diagnostics, treatment plans, and wellness strategies. The growth in personalized healthcare is largely fueled by advancements in genetic research, which enable healthcare providers to develop more targeted therapies based on a patient's unique genetic profile. Digital assistants support these services by delivering customized health insights and assistance through AI-driven interactions. They also optimize patient engagement by automating functions such as symptom checking and scheduling, which enhances access to care and overall efficiency. For example, in February 2024, the Personalized Medicine Coalition (PMC), a U.S.-based nonprofit organization, reported that the FDA approved 26 personalized medicines in 2023, up from 12 in 2022. As a result, the surge in personalized healthcare needs is accelerating growth in the digital healthcare assistant sector.

Leading companies in the digital healthcare assistant market are investing in cutting-edge technologies, such as AI-powered mobile applications, to automate routine processes, boost clinical decision-making, and enhance patient care. AI-powered mobile solutions are apps that use artificial intelligence to deliver personalized, efficient, and data-informed healthcare support, covering tasks such as diagnostics, patient interaction, and remote monitoring. For instance, in July 2024, Oracle Corporation, a U.S.-based software company, introduced the Oracle Clinical Digital Assistant. This mobile tool, integrated with Oracle’s electronic health record (EHR) system, leverages AI and voice recognition to automate clinical documentation and improve workflow efficiency. The solution helps reduce the administrative burden on healthcare professionals, allowing them to devote more time to patient care and enhancing overall system productivity.

In January 2024, Fabric Labs Inc., a digital health company based in the U.S., acquired Gyant Inc. for an undisclosed sum. Through this acquisition, Fabric aims to revolutionize healthcare delivery by merging its care enablement platform with Gyant’s AI-based engagement solutions. The integration is designed to automate healthcare workflows, enhance access to care, and improve clinical efficiency. Gyant Inc. is a U.S.-based company specializing in conversational AI tools for healthcare, playing a key role in the digital assistant segment of the industry.

Major players in the digital assistants in healthcare market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd, Microsoft Corporation, IBM Corporation, Siemens Healthineers AG, Koninklijke Philips N.V., GE HealthCare Technologies Inc., Babylon Holdings Limited, Verint Systems Inc., eGain Corporation, Suki Inc., Ada Health GmbH, K Health Inc., Infermedica Sp. z o.o, Your.MD Ltd, Fabric Labs Inc., Mediktor, MediSprout.

North America was the largest region in the digital assistants in the healthcare market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital assistants in healthcare report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the digital assistants in healthcare market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital assistants in healthcare market consist of revenues earned by entities by providing services such as virtual patient engagement and appointment scheduling, medication management and adherence reminders, remote patient monitoring, personalized health coaching, and administrative workflow automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital assistants in healthcare market also consist of sales of artificial intelligence (AI)-powered chatbots, wearable health devices, and voice-enabled assistants. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment - many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.

The digital assistants in health care market research report is one of a series of new reports that provides digital assistants in health care market statistics, including the digital assistants in health care industry's global market size, regional shares, competitors with the digital assistants in health care market share, detailed digital assistants in health care market segments, market trends and opportunities, and any further data you may need to thrive in the market. This Thrive Market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Digital assistants in healthcare are AI-powered tools designed to assist patients, clinicians, and healthcare systems with tasks like scheduling, symptom checking, accessing medical records, and remote monitoring. These assistants use natural language processing to communicate with users via voice or text. The primary goal of digital assistants in healthcare is to enhance efficiency, improve patient engagement, and support clinical decision-making.

The main types of digital assistants in healthcare include smart speakers, chatbots, and other devices. A smart speaker is a voice-activated device that uses AI to carry out tasks such as playing music, providing information, and controlling smart home devices. The technologies powering these assistants include AI-based natural language processing (NLP), machine learning (ML), and robotic process automation (RPA). Their applications cover areas like diagnosis, virtual nursing assistance, patient tracking, and more. Key end-users include healthcare providers, payers, patients, and other stakeholders.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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