The pet dna testing market size has grown strongly in recent years. It will grow from $0.59 billion in 2025 to $0.65 billion in 2026 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to growing pet ownership, increasing awareness of pet genetics, limited access to veterinary genetic services, rise of companion animal care, early adoption of breed profiling tests.
The pet dna testing market size is expected to see strong growth in the next few years. It will grow to $0.93 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to technological advancements in pet dna testing, increasing demand for preventive pet healthcare, rising investment by genetic testing companies, expansion of online and retail distribution channels, growing integration with veterinary and breeding programs. Major trends in the forecast period include rising adoption of pet dna testing for breed identification, growing demand for genetic disease screening in pets, increasing use of dna tests for nutritional and behavioral insights, expansion of direct-to-consumer pet dna testing kits, integration of dna testing services with veterinary clinics and breeders.
The rising rate of pet adoption is expected to drive the growth of the pet DNA testing market in the coming years. Pet adoption refers to the act of providing a permanent home to animals such as cats and dogs, most commonly through shelters or rescue organizations. Adoption rates have increased due to greater awareness of the social and ethical benefits of adopting animals from shelters, encouraging more individuals and families to choose adoption instead of purchasing pets. Pet DNA testing helps identify a pet’s breed composition, uncover potential genetic health risks, and provide insights into behavioral traits, enabling owners to make better-informed decisions regarding nutrition, training, and healthcare. For example, in August 2024, according to PetRescue Ltd., an Australia-based national animal welfare charity, pet adoption in Australia remained strong in 2023, with 62,653 cats and dogs finding new homes, an increase of 10,000 compared to the 52,593 animals adopted in 2022. Therefore, increasing pet adoption rates are driving the growth of the pet DNA testing market.
Major companies operating in the pet DNA testing market are focusing on the development of innovative products such as advanced pet DNA testing kits to meet the growing demand for personalized pet care. Pet DNA testing kits enable pet owners to collect DNA samples at home for analysis of breed makeup, inherited health risks, and genetic traits. For instance, in April 2024, the American Kennel Club (AKC), a U.S.-based not-for-profit organization and the world’s largest registry of purebred dogs, launched AKC DNA + Health, an advanced pet DNA testing solution that combines DNA identification with comprehensive genetic health and trait analysis. The kit integrates an AKC DNA profile with more than 328 genetic markers used to screen for hereditary health conditions and physical traits, supporting breeders in making informed decisions and helping meet AKC registration requirements. Developed in collaboration with laboratory partner Neogen, the product also provides lifetime access to canine genetic counselors to assist users in understanding results and planning breeding strategies. This solution supports responsible breeding practices, improves breed health, and delivers comprehensive genetic insights through a single testing platform.
In September 2024, Orivet Genetic Pet Care Pty Ltd, an Australia-based provider of pet DNA testing services, acquired Animal DNA Diagnostics Ltd for an undisclosed amount. Through this acquisition, Orivet aimed to expand its presence across the UK and Europe, enhance its laboratory infrastructure and customer support capabilities, and integrate Animal DNA Diagnostics’ established customer base into its global pet genetics platform. Animal DNA Diagnostics Ltd is a UK-based provider of pet genetic testing services, offering DNA-based breed identification, parentage verification, and hereditary disease testing for dogs and other companion animals, serving both pet owners and breeders.
Major companies operating in the pet dna testing market are Mars Incorporated, Zoetis Inc., AncestryDNA Inc., Neogen Corporation, Macrogen Inc., EasyDNA, Embark Veterinary Inc., PetDx Inc., Urban Animal Inc., FamilyTreeDNA, Wisdom Panel Inc., Basepaws Inc., Orivet Genetic Pet Care LLC, DNA MY DOG Inc., Animal Genetics Inc., GenSol Diagnostics LLC, AffinityDNA Inc., Gemini Genetics Inc., Clinomics USA Inc., 5Strands Inc., VHLGenetics, MyCatDNA Inc.
North America was the largest region in the pet DNA testing market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet dna testing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet dna testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs have impacted the pet DNA testing market by raising the cost of imported testing kits, reagents, and sequencing equipment, which affects both manufacturers and end consumers. Regions like North America and Europe that rely on imported DNA testing technology are particularly affected. Breed profile and genetic disease testing segments face higher costs due to these tariffs. However, tariffs have also encouraged local production and innovation in domestic genetic testing solutions, helping companies reduce dependence on imports and improve service accessibility.
The pet dna testing market research report is one of a series of new reports that provides pet dna testing market statistics, including pet dna testing industry global market size, regional shares, competitors with a pet dna testing market share, detailed pet dna testing market segments, market trends and opportunities, and any further data you may need to thrive in the pet dna testing industry. This pet dna testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Pet deoxyribonucleic acid (DNA) testing is a scientific method used to analyze a pet's genetic material to gather information about its breed, ancestry, health predispositions, and inherited traits. The process involves collecting a DNA sample, typically through a cheek swab or blood sample, and analyzing specific genetic markers. The results provide valuable insights into the pet’s genetic background, helping pet owners and veterinarians make informed decisions about care, nutrition, and medical treatment.
The main types of tests in pet DNA testing include breed profile, genetic diseases, and health and wellness. A breed profile test identifies a pet’s genetic ancestry by determining the specific breeds present in its DNA. These tests can be conducted using various sample types, such as blood, saliva, or fecal samples. They are applicable to different pet species, including dogs, cats, and other animals, and cater to a wide range of end users, including pet owners, breeders, and veterinarians.
The pet DNA testing market includes revenues earned by entities by providing services such as breed identification, health screening, genetic diversity, ancestry and relatives matching, and trait analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The pet dna testing market size is expected to see strong growth in the next few years. It will grow to $0.93 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to technological advancements in pet dna testing, increasing demand for preventive pet healthcare, rising investment by genetic testing companies, expansion of online and retail distribution channels, growing integration with veterinary and breeding programs. Major trends in the forecast period include rising adoption of pet dna testing for breed identification, growing demand for genetic disease screening in pets, increasing use of dna tests for nutritional and behavioral insights, expansion of direct-to-consumer pet dna testing kits, integration of dna testing services with veterinary clinics and breeders.
The rising rate of pet adoption is expected to drive the growth of the pet DNA testing market in the coming years. Pet adoption refers to the act of providing a permanent home to animals such as cats and dogs, most commonly through shelters or rescue organizations. Adoption rates have increased due to greater awareness of the social and ethical benefits of adopting animals from shelters, encouraging more individuals and families to choose adoption instead of purchasing pets. Pet DNA testing helps identify a pet’s breed composition, uncover potential genetic health risks, and provide insights into behavioral traits, enabling owners to make better-informed decisions regarding nutrition, training, and healthcare. For example, in August 2024, according to PetRescue Ltd., an Australia-based national animal welfare charity, pet adoption in Australia remained strong in 2023, with 62,653 cats and dogs finding new homes, an increase of 10,000 compared to the 52,593 animals adopted in 2022. Therefore, increasing pet adoption rates are driving the growth of the pet DNA testing market.
Major companies operating in the pet DNA testing market are focusing on the development of innovative products such as advanced pet DNA testing kits to meet the growing demand for personalized pet care. Pet DNA testing kits enable pet owners to collect DNA samples at home for analysis of breed makeup, inherited health risks, and genetic traits. For instance, in April 2024, the American Kennel Club (AKC), a U.S.-based not-for-profit organization and the world’s largest registry of purebred dogs, launched AKC DNA + Health, an advanced pet DNA testing solution that combines DNA identification with comprehensive genetic health and trait analysis. The kit integrates an AKC DNA profile with more than 328 genetic markers used to screen for hereditary health conditions and physical traits, supporting breeders in making informed decisions and helping meet AKC registration requirements. Developed in collaboration with laboratory partner Neogen, the product also provides lifetime access to canine genetic counselors to assist users in understanding results and planning breeding strategies. This solution supports responsible breeding practices, improves breed health, and delivers comprehensive genetic insights through a single testing platform.
In September 2024, Orivet Genetic Pet Care Pty Ltd, an Australia-based provider of pet DNA testing services, acquired Animal DNA Diagnostics Ltd for an undisclosed amount. Through this acquisition, Orivet aimed to expand its presence across the UK and Europe, enhance its laboratory infrastructure and customer support capabilities, and integrate Animal DNA Diagnostics’ established customer base into its global pet genetics platform. Animal DNA Diagnostics Ltd is a UK-based provider of pet genetic testing services, offering DNA-based breed identification, parentage verification, and hereditary disease testing for dogs and other companion animals, serving both pet owners and breeders.
Major companies operating in the pet dna testing market are Mars Incorporated, Zoetis Inc., AncestryDNA Inc., Neogen Corporation, Macrogen Inc., EasyDNA, Embark Veterinary Inc., PetDx Inc., Urban Animal Inc., FamilyTreeDNA, Wisdom Panel Inc., Basepaws Inc., Orivet Genetic Pet Care LLC, DNA MY DOG Inc., Animal Genetics Inc., GenSol Diagnostics LLC, AffinityDNA Inc., Gemini Genetics Inc., Clinomics USA Inc., 5Strands Inc., VHLGenetics, MyCatDNA Inc.
North America was the largest region in the pet DNA testing market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet dna testing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet dna testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs have impacted the pet DNA testing market by raising the cost of imported testing kits, reagents, and sequencing equipment, which affects both manufacturers and end consumers. Regions like North America and Europe that rely on imported DNA testing technology are particularly affected. Breed profile and genetic disease testing segments face higher costs due to these tariffs. However, tariffs have also encouraged local production and innovation in domestic genetic testing solutions, helping companies reduce dependence on imports and improve service accessibility.
The pet dna testing market research report is one of a series of new reports that provides pet dna testing market statistics, including pet dna testing industry global market size, regional shares, competitors with a pet dna testing market share, detailed pet dna testing market segments, market trends and opportunities, and any further data you may need to thrive in the pet dna testing industry. This pet dna testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Pet deoxyribonucleic acid (DNA) testing is a scientific method used to analyze a pet's genetic material to gather information about its breed, ancestry, health predispositions, and inherited traits. The process involves collecting a DNA sample, typically through a cheek swab or blood sample, and analyzing specific genetic markers. The results provide valuable insights into the pet’s genetic background, helping pet owners and veterinarians make informed decisions about care, nutrition, and medical treatment.
The main types of tests in pet DNA testing include breed profile, genetic diseases, and health and wellness. A breed profile test identifies a pet’s genetic ancestry by determining the specific breeds present in its DNA. These tests can be conducted using various sample types, such as blood, saliva, or fecal samples. They are applicable to different pet species, including dogs, cats, and other animals, and cater to a wide range of end users, including pet owners, breeders, and veterinarians.
The pet DNA testing market includes revenues earned by entities by providing services such as breed identification, health screening, genetic diversity, ancestry and relatives matching, and trait analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Pet DNA Testing Market Characteristics
3. Pet DNA Testing Market Supply Chain Analysis
4. Global Pet DNA Testing Market Trends and Strategies
5. Pet DNA Testing Market Analysis of End Use Industries
7. Global Pet DNA Testing Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Pet DNA Testing Total Addressable Market (TAM) Analysis for the Market
9. Pet DNA Testing Market Segmentation
10. Pet DNA Testing Market Regional and Country Analysis
11. Asia-Pacific Pet DNA Testing Market
12. China Pet DNA Testing Market
13. India Pet DNA Testing Market
14. Japan Pet DNA Testing Market
15. Australia Pet DNA Testing Market
16. Indonesia Pet DNA Testing Market
17. South Korea Pet DNA Testing Market
18. Taiwan Pet DNA Testing Market
19. South East Asia Pet DNA Testing Market
20. Western Europe Pet DNA Testing Market
21. UK Pet DNA Testing Market
22. Germany Pet DNA Testing Market
23. France Pet DNA Testing Market
24. Italy Pet DNA Testing Market
25. Spain Pet DNA Testing Market
26. Eastern Europe Pet DNA Testing Market
27. Russia Pet DNA Testing Market
28. North America Pet DNA Testing Market
29. USA Pet DNA Testing Market
30. Canada Pet DNA Testing Market
31. South America Pet DNA Testing Market
32. Brazil Pet DNA Testing Market
33. Middle East Pet DNA Testing Market
34. Africa Pet DNA Testing Market
36. Pet DNA Testing Market Competitive Landscape and Company Profiles
37. Pet DNA Testing Market Other Major and Innovative Companies
40. Pet DNA Testing Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Pet DNA Testing Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses pet dna testing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for pet dna testing? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pet dna testing market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Test Type: Breed Profile; Genetic Diseases; Health And Wellness2) By Sample Type: Blood; Saliva; Fecal; Other Sample Types
3) By Animal Type: Dogs; Cats; Other Animals
4) By End-User: Pet Owners; Breeders; Veterinarians
Subsegments:
1) By Breed Profile: Breed Identification; Ancestry Analysis; Lineage Verification2) By Genetic Diseases: Inherited Disease Detection; Carrier Status Identification; Genetic Mutation Screening
3) By Health And Wellness: Nutritional Needs Assessment; Behavioral Trait Analysis; Predisposition To Allergies And Sensitivities
Companies Mentioned: Mars Incorporated; Zoetis Inc.; AncestryDNA Inc.; Neogen Corporation; Macrogen Inc.; EasyDNA; Embark Veterinary Inc.; PetDx Inc.; Urban Animal Inc.; FamilyTreeDNA; Wisdom Panel Inc.; Basepaws Inc.; Orivet Genetic Pet Care LLC; DNA MY DOG Inc.; Animal Genetics Inc.; GenSol Diagnostics LLC; AffinityDNA Inc.; Gemini Genetics Inc.; Clinomics USA Inc.; 5Strands Inc.; VHLGenetics; MyCatDNA Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Pet DNA Testing market report include:- Mars Incorporated
- Zoetis Inc.
- AncestryDNA Inc.
- Neogen Corporation
- Macrogen Inc.
- EasyDNA
- Embark Veterinary Inc.
- PetDx Inc.
- Urban Animal Inc.
- FamilyTreeDNA
- Wisdom Panel Inc.
- Basepaws Inc.
- Orivet Genetic Pet Care LLC
- DNA MY DOG Inc.
- Animal Genetics Inc.
- GenSol Diagnostics LLC
- AffinityDNA Inc.
- Gemini Genetics Inc.
- Clinomics USA Inc.
- 5Strands Inc.
- VHLGenetics
- MyCatDNA Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | February 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 0.65 Billion |
| Forecasted Market Value ( USD | $ 0.93 Billion |
| Compound Annual Growth Rate | 9.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 23 |
