Virtual Nutrition Coach App Global Market Report 2025

The virtual nutrition coach app market size has grown rapidly in recent years. It will grow from $314.46 billion in 2024 to $376.37 billion in 2025 at a compound annual growth rate (CAGR) of 19.7%. The growth during the historic period can be attributed to the increasing adoption of personalized health solutions, rising smartphone penetration and app usage, a rise in health consciousness among millennials, an increase in demand for digital health tools, and the growing digital healthcare sector.

The virtual nutrition coach app market size is expected to see rapid growth in the next few years. It will grow to $762.44 billion in 2029 at a compound annual growth rate (CAGR) of 19.3%. The growth during the forecast period can be attributed to a growing focus on preventive healthcare, increasing demand for remote nutrition counseling, rising integration of wearable devices with apps, expanding availability of the internet in emerging markets, and growing investment in digital health startups. Key trends in the forecast period include advancements in AI-driven personalized nutrition plans, enhanced integration of real-time health data from wearables, innovation in gamification and user engagement strategies, development of subscription-based models for personalized coaching, and advancements in dietary tracking and meal planning features.

The growing health consciousness among consumers is expected to drive the growth of the virtual nutrition coach app market in the coming years. Health consciousness refers to an individual’s awareness and proactive approach to maintaining and improving overall health and well-being. This trend is largely fueled by greater access to health information through platforms such as social media, which empowers individuals to make more informed decisions about their health. Virtual nutrition coach apps play a crucial role for health-conscious consumers by offering personalized dietary advice, tracking nutrition goals, providing real-time feedback, and helping users make better food choices, ultimately promoting healthier eating habits and overall wellness. For example, in February 2025, Experian Information Solutions, a US-based information services company, reported that gym membership spending increased by 11% during Christmas and 4% in January, indicating early commitment to fitness in 2025. Individuals aged 35-44 also experienced a 7% rise in fitness spending, signaling an increased focus on health and well-being. As a result, the surge in health consciousness is driving the growth of the virtual nutrition coach app market.

Leading companies in the virtual nutrition coach app market are focusing on developing advanced solutions, such as adaptive intelligence-powered diet-coaching apps, to enhance personalization, boost user engagement, and provide real-time, data-driven nutritional recommendations. An adaptive intelligence-powered diet-coaching app uses artificial intelligence (AI) to offer personalized dietary guidance. For example, in October 2022, Alpha Coach, an India-based provider of online workout programs, launched Evolve, a free diet-coaching app that leverages adaptive intelligence to create personalized nutrition and activity plans based on individual goals such as weight loss, gain, or maintenance. The app features easy food logging via voice and text input, calorie and activity tracking, and a unique Daily Alpha Score to monitor progress and adherence. Evolve adjusts users' diet plans weekly based on metabolism and body weight changes, helping users achieve their goals more efficiently. With professional workout guidance and seamless integration with fitness devices, Evolve provides a user-friendly and effective approach to healthy living.

In June 2024, Lifesum AB, a Sweden-based digital health startup, acquired LYKON for an undisclosed sum. Through this acquisition, Lifesum aims to offer users a more comprehensive and personalized wellness experience by combining nutrition expertise with biomarker testing. This integration allows for deeper health insights and customized recommendations to improve overall well-being. LYKON, a Germany-based personalized nutrition company, provides a virtual nutrition coach through its mobile app.

Major players in the virtual nutrition coach app market are Noom Inc., Headspace Health Inc., GOQii Inc., MyFitnessPal Inc., HealthifyMe Inc., Lark Health Inc., Zoe Global Ltd., 8fit Inc., Lifesum AB, Fooducate Inc., DayTwo Ltd., Asken Diet Inc., GB HealthWatch Inc., Nashville Nutrition Partners LLC, OnPoint Nutrition LLC, Culina Health Ltd., Yazio GmbH, Nourishly Inc., HubFit Inc., Eat This Much Inc.

North America was the largest region in the virtual nutrition coach app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in virtual nutrition coach app report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the virtual nutrition coach app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Virtual nutrition coach apps are digital platforms that utilize artificial intelligence and expert guidance to deliver personalized meal plans, dietary recommendations, and nutrition tracking based on an individual’s health goals, preferences, and lifestyle. These apps offer convenient, accessible support by combining various features, often integrating with wearable devices and health data to help users make informed decisions and maintain healthy eating habits consistently.

The main product types of virtual nutrition coach apps include live streaming and on-demand streaming. Live streaming refers to the real-time transmission of audio and video content over the internet to an audience, and is useful for various devices such as smart TVs, smartphones, laptops, desktops, and others. The apps often use different revenue models, including subscriptions and advertisements, to monetize their services.

The virtual nutrition coach app market research report is one of a series of new reports that provides virtual nutrition coach app market statistics, including virtual nutrition coach app industry global market size, regional shares, competitors with a virtual nutrition coach app market share, detailed virtual nutrition coach app market segments, market trends and opportunities, and any further data you may need to thrive in the virtual nutrition coach app industry. This virtual nutrition coach app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The virtual nutrition coach app market consists of revenues earned by entities by providing services such as personalized meal planning, AI-driven recommendations, food tracking and logging, and nutrient analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual nutrition coach app market also includes sales of products including food logging and tracking tools, adaptive workout programs, recipe databases, and grocery shopping lists. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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