Vehicle Roadside Assistance Global Market Report 2025

The vehicle roadside assistance market size has grown strongly in recent years. It will grow from $24.63 billion in 2024 to $26.17 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth during the historic period can be attributed to the increase in vehicle ownership, a rising incidence of mechanical failures, limited public towing infrastructure, growth in long-distance travel and commuting, and heightened awareness of emergency roadside services.

The vehicle roadside assistance market size is expected to see strong growth in the next few years. It will grow to $32.87 billion in 2029 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to the integration of telematics and connected car technologies, the expansion of electric vehicle (EV) fleets that require specialized assistance, increasing demand for subscription-based mobility services, collaborations between automakers and service providers, and the widespread use of mobile apps offering real-time roadside support. Key trends in the forecast period include AI-driven predictive maintenance for proactive assistance, bundling roadside assistance with insurance and leasing plans, growth of on-demand and pay-per-use assistance models, inclusion of EV charging support in service offerings, and regional expansion of 24/7 multilingual assistance networks.

The growing number of vehicle breakdowns and accidents is expected to drive the expansion of the vehicle roadside assistance market in the coming years. Vehicle breakdowns refer to mechanical failures that render a vehicle inoperable, while accidents involve unintentional collisions or incidents resulting in damage or injury. The increase in breakdowns and accidents is largely attributed to higher vehicle usage, aging vehicle fleets, and inadequate maintenance practices. Vehicle roadside assistance plays a crucial role in reducing the impact of such incidents by delivering prompt on-site repairs, towing services, and emergency support to ensure safety and minimize delays. For example, in April 2025, the National Highway Traffic Safety Administration (NHTSA), a US-based government agency, reported that approximately 2.44 million people were injured in motor vehicle crashes in the United States in 2023, representing a 2.5% increase from the 2.38 million injuries recorded in 2022. Thus, the rising frequency of breakdowns and accidents is fueling the growth of the vehicle roadside assistance market.

Leading companies in the vehicle roadside assistance market are investing in advanced solutions like AI-powered platforms to enhance the speed, precision, and overall user experience of their services. These AI-enabled platforms utilize artificial intelligence to detect issues automatically, expedite dispatch operations, and provide real-time updates to customers. For instance, in December 2024, Motive, a US-based technology firm, introduced Motive Roadside Assistance an AI-powered platform offering round-the-clock roadside support. The platform is designed to improve driver safety and operational effectiveness by using AI to identify vehicle issues and dispatch the closest available service provider, significantly cutting response times. It is specifically designed for commercial fleets, enabling them to reduce downtime, optimize maintenance costs, and maintain safety compliance.

In February 2025, Robert Bosch GmbH, a Germany-based engineering and technology firm, acquired Roadside Protect Inc. for an undisclosed sum. This acquisition is part of Bosch’s strategy to expand its footprint in the roadside assistance industry and enhance its range of emergency vehicle support services in North America. Roadside Protect Inc. is a US-based company that provides emergency roadside services, including towing, battery jump-starts, and flat tire assistance.

Major players in the vehicle roadside assistance market are Toyota Motor Corporation, State Farm Mutual Automobile Insurance Company, Hyundai Motor Company, Allstate Insurance Company, Tata Motors Limited, Progressive Corporation, Government Employees Insurance Company (GEICO), Falck Group A/S, Agero Inc., RAC Limited, Urgent.ly Inc., Mapfre S.A., Allgemeiner Deutscher Automobil-Club e.V., Allianz SE, TVS Auto Assist India Limited, MotorEasy Limited, HONK Technologies Inc., Better World Club Inc., Nationwide Mutual Insurance Company, and Green Flag Limited.

Europe was the largest region in the vehicle roadside assistance market in 2024, and it is expected to be the fastest-growing region in the forecast period. The regions covered in vehicle roadside assistance report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the vehicle roadside assistance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Vehicle roadside assistance is a support service provided to drivers when their vehicle becomes disabled or encounters problems while on the road. It offers immediate help to address common issues, ensuring the driver can safely continue their journey or have the vehicle transported to a repair facility if needed.

The main types of services within vehicle roadside assistance include towing, tire replacement, fuel delivery, lockout or replacement key services, battery assistance, and others. Towing involves transporting a disabled or non-operational vehicle from its current location to a repair shop, service center, or another specified destination. Service providers include motor insurance companies, auto manufacturers, automotive clubs, and independent warranty providers. The market serves various vehicle types, such as passenger cars and commercial vehicles, with service channels encompassing original equipment manufacturer (OEM) networks, insurance company networks, independent providers, and third-party service providers.

The vehicle roadside assistance market research report is one of a series of new reports that provides vehicle roadside assistance market statistics, including vehicle roadside assistance industry global market size, regional shares, competitors with a vehicle roadside assistance market share, detailed vehicle roadside assistance market segments, market trends and opportunities, and any further data you may need to thrive in the vehicle roadside assistance industry. This vehicle roadside assistance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vehicle roadside assistance market includes revenues earned by entities by providing services such as on-the-spot minor repairs, emergency accident coordination, and trip interruption assistance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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