Vehicle Roadside Assistance Market Report 2026

The vehicle roadside assistance market size has grown strongly in recent years. It will grow from $26.17 billion in 2025 to $27.75 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to growth in vehicle ownership rates, expansion of highway networks, increasing demand for towing services, wider availability of roadside assistance coverage, adoption of insurance-linked assistance programs.

The vehicle roadside assistance market size is expected to see strong growth in the next few years. It will grow to $34.72 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing penetration of connected vehicles, rising adoption of electric vehicles, expansion of predictive maintenance services, growing use of ai-driven dispatch systems, increasing focus on customer experience optimization. Major trends in the forecast period include increasing adoption of app-based assistance platforms, rising demand for ev-specific roadside services, growing use of real-time vehicle diagnostics, expansion of subscription-based assistance programs, enhanced focus on faster response times.

The growing number of vehicle breakdowns and accidents is expected to drive the expansion of the vehicle roadside assistance market in the coming years. Vehicle breakdowns refer to mechanical failures that render a vehicle inoperable, while accidents involve unintentional collisions or incidents resulting in damage or injury. The increase in breakdowns and accidents is largely attributed to higher vehicle usage, aging vehicle fleets, and inadequate maintenance practices. Vehicle roadside assistance plays a crucial role in reducing the impact of such incidents by delivering prompt on-site repairs, towing services, and emergency support to ensure safety and minimize delays. For example, in April 2025, the National Highway Traffic Safety Administration (NHTSA), a US-based government agency, reported that approximately 2.44 million people were injured in motor vehicle crashes in the United States in 2023, representing a 2.5% increase from the 2.38 million injuries recorded in 2022. Thus, the rising frequency of breakdowns and accidents is fueling the growth of the vehicle roadside assistance market.

Leading companies in the vehicle roadside assistance market are investing in advanced solutions like AI-powered platforms to enhance the speed, precision, and overall user experience of their services. These AI-enabled platforms utilize artificial intelligence to detect issues automatically, expedite dispatch operations, and provide real-time updates to customers. For instance, in December 2024, Motive, a US-based technology firm, introduced Motive Roadside Assistance an AI-powered platform offering round-the-clock roadside support. The platform is designed to improve driver safety and operational effectiveness by using AI to identify vehicle issues and dispatch the closest available service provider, significantly cutting response times. It is specifically designed for commercial fleets, enabling them to reduce downtime, optimize maintenance costs, and maintain safety compliance.

In February 2025, Robert Bosch GmbH, a Germany-based engineering and technology firm, acquired Roadside Protect Inc. for an undisclosed sum. This acquisition is part of Bosch’s strategy to expand its footprint in the roadside assistance industry and enhance its range of emergency vehicle support services in North America. Roadside Protect Inc. is a US-based company that provides emergency roadside services, including towing, battery jump-starts, and flat tire assistance.

Major companies operating in the vehicle roadside assistance market are Toyota Motor Corporation, State Farm Mutual Automobile Insurance Company, Hyundai Motor Company, Allstate Insurance Company, Tata Motors Limited, Progressive Corporation, Government Employees Insurance Company (GEICO), Falck Group A/S, Agero Inc., RAC Limited, Urgent.ly Inc., Mapfre S.A., Allgemeiner Deutscher Automobil-Club e.V., Allianz SE, TVS Auto Assist India Limited, MotorEasy Limited, HONK Technologies Inc., Better World Club Inc., Nationwide Mutual Insurance Company, Green Flag Limited.

Europe was the largest region in the vehicle roadside assistance market in 2025, and it is expected to be the fastest-growing region in the forecast period. The regions covered in the vehicle roadside assistance market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vehicle roadside assistance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The vehicle roadside assistance market includes revenues earned by entities by providing services such as on-the-spot minor repairs, emergency accident coordination, and trip interruption assistance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.