Vegan Meal Replacement Shakes Market Report 2026

The vegan meal replacement shakes market size has grown rapidly in recent years. It will grow from $2.78 billion in 2025 to $3.12 billion in 2026 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to growth in on-the-go consumption habits, increasing vegan and flexitarian population, expansion of fitness and wellness culture, rising adoption of packaged nutrition products, improvements in plant protein processing.

The vegan meal replacement shakes market size is expected to see rapid growth in the next few years. It will grow to $4.84 billion in 2030 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to growing demand for personalized nutrition, rising focus on weight management solutions, expansion of online health food retail, increasing adoption of plant-based functional foods, innovation in sustainable packaging for nutrition products. Major trends in the forecast period include increasing demand for convenient plant-based nutrition, rising popularity of ready-to-drink vegan shakes, expansion of protein-fortified meal replacements, growing focus on functional and clean-label formulations, enhanced flavor and texture development.

The increasing adoption of vegan and vegetarian lifestyles is expected to drive significant growth in the vegan meal replacement shakes market moving forward. Veganism involves abstaining from all animal products and by-products such as meat, dairy, eggs, and honey, while vegetarianism excludes animal flesh but may still include dairy and eggs. This shift in dietary preference is largely fueled by a growing awareness of the environmental impacts of animal agriculture, encouraging consumers to make more sustainable and ethical food choices. Vegan meal replacement shakes cater to this demand by providing a convenient and balanced source of essential nutrients without relying on animal-derived ingredients. These products help fill dietary gaps with adequate protein, vitamins, and minerals, while supporting sustainability by reducing dependence on animal agriculture. For example, in January 2024, Retail Times, a UK-based news outlet, reported that 2.5 million UK adults - approximately 4.7% of the population - were following a vegan diet, marking an increase of 1.1 million compared to the previous year. Thus, the rising popularity of veganism and vegetarianism is propelling growth in the vegan meal replacement shakes market.

Companies in this market are increasingly investing in technological advancements and innovative product launches focused on plant-based nutrition to improve product effectiveness, taste, and digestibility. Plant-based nutrition emphasizes foods derived primarily from plants, offering a cleaner and more natural dietary option. For instance, in August 2024, Drink Wholesome, a US-based protein powder producer, launched a new vegan meal replacement powder featuring black walnuts - a unique addition in the market. This product is made entirely from whole food ingredients such as almonds, oats, coconut, and monk fruit, and is free from common additives like emulsifiers, thickeners, dairy, soy, and gluten, making it highly digestible and suitable for sensitive stomachs.

In May 2025, Danone S.A., a France-based food company, acquired Kate Farms Inc., a US-based manufacturer specializing in organic, plant-based medical nutrition formulas. This acquisition aims to bolster Danone’s position in the growing plant-based and medical nutrition sectors in the United States by leveraging Kate Farms’ expertise to expand its specialized nutrition portfolio.

Major companies operating in the vegan meal replacement shakes market are Herbalife Nutrition Ltd., MyProtein, Ample Foods, Garden of Life LLC, Huel Ltd, YFood Labs GmbH, Orgain Inc., Ripple Foods PBC, Nuzest Life Pty Ltd, Labrada Nutrition, Soylent Nutrition Inc., Saturo Foods GmbH, Only What You Need (OWYN), 310 Nutrition LLC, Jimmy Joy B.V., Tribal Nutrition LLC, Purition Ltd, HLTH Code LLC, Danone S.A., Livestamin Healthcare LLP.

North America was the largest region in the vegan meal replacement shakes market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vegan meal replacement shakes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the vegan meal replacement shakes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The vegan meal replacement shakes market consists of sales of plant-based protein powders, ready-to-drink shakes, powdered meal replacements, nutritional supplements, and nutrient-fortified vegan smoothie mixes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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