Towel Warmers Global Market Report 2025

The towel warmers market size has grown strongly in recent years. It will grow from $0.69 billion in 2024 to $0.76 billion in 2025 at a compound annual growth rate (CAGR) of 9%. Growth during the historic period can be attributed to the surge in home renovation projects, rising levels of disposable income, increasing awareness and demand for bathroom luxury features, expansion of the hospitality industry, and a growing number of housing developments in cold climate regions.

The towel warmers market size is expected to see strong growth in the next few years. It will grow to $1.06 billion in 2029 at a compound annual growth rate (CAGR) of 8.7%. Growth during the forecast period can be attributed to the rising adoption of smart home technologies, increasing demand for environmentally friendly solutions, expansion of real estate developments, growing sales of premium bathroom products, and heightened awareness of hygiene and comfort. Key trends expected in this period include advancements in heating system technologies, innovations in product design, integration with smart home ecosystems, increased investment in research and development, and the introduction of energy-efficient models.

The growing trend of home renovation is anticipated to drive the towel warmers market forward. Home renovation involves updating or improving a residential property’s design, structure, or features. This rise in renovation activity is largely fueled by higher disposable incomes, enabling homeowners to invest more in upgrading, remodeling, and improving their living spaces. Towel warmers contribute to these renovations by adding luxury and practicality to bathrooms, enhancing comfort, energy efficiency, and the overall value of homes. For example, in 2023, data from Houzz, a US-based software platform, revealed that kitchen and bathroom remodels remained top renovation choices, with 28% of homeowners upgrading kitchens and 25% upgrading bathrooms in 2022 up from 27% and 24% respectively in 2021. As a result, the surge in home renovation is driving growth in the towel warmers market.

Key players in the towel warmers market are increasingly introducing innovative products, such as hybrid and energy-efficient appliances, which enhance product performance, versatility, and appeal to environmentally conscious buyers. These advanced appliances, like dual connection towel warmers, use multiple power sources while minimizing energy consumption. Combining electric and hydronic systems, they offer efficient and adaptable functionality. For instance, in June 2022, WarmlyYours.com, Inc., a US-based provider of radiant heating solutions launched dual connection towel warmers that allow for both plug-in and hardwired installation. This gives consumers the option between convenience and a permanent, streamlined look without compromising on safety or compliance. The product also includes CETLus safety certification, a LED power switch, TempSmart overheat protection, and a sleek design.

In June 2022, Stelrad Group plc, a UK-based company known for designing, manufacturing, and distributing heating solutions particularly radiators acquired DL Radiators S.p.A. for an undisclosed sum. This strategic move aims to reinforce Stelrad’s presence in the European heating sector by expanding its product offerings, boosting production capabilities, and utilizing DL Radiators’ established brand reputation to promote growth and operational efficiency in key markets. DL Radiators S.p.A., based in Italy, specializes in the production of radiators and towel warmers.

Major players in the towel warmers market are Roca Sanitario S.A., Zehnder Group AG, Porcelanosa Group, Stelrad Radiator Group, Pitacs Limited, Cordivari S.p.A., Korado Group, Vogue UK, Myson Inc., Kermi GmbH, WarmlyYours, Jeeves Heated Towel Rails, Radox Radiators, Amba Products, Apollo Radiators, Runtal Radiators, Bathroom Butler, Aeon Radiators, Reina Radiators, Hudson Reed.

North America was the largest region in the towel warmers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in towel warmers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the towel warmers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Towel warmers are devices powered either electrically or hydronically, designed to heat towels primarily in bathrooms to provide warmth, dryness, and reduce moisture levels. Available in various configurations such as wall-mounted, freestanding, and ladder-style units, many models also incorporate smart features for temperature regulation and energy efficiency. In addition to offering comfort, towel warmers help prevent the growth of mold and mildew by maintaining a dry environment.

The primary product categories of towel warmers include freestanding towel warmers, wall-mounted models, plug-in units, hard-wired versions, ladder-style designs, and designer towel warmers. Freestanding towel warmers are portable, floor-based units that offer convenience and flexibility without requiring fixed installation. These devices are constructed using a range of materials such as stainless steel, aluminum, brass, and plastic. The heating technologies used include electric heating, hydronic (water-based) heating, dual-fuel systems, and infrared heating. Towel warmers serve a wide range of end users, including residential homes, commercial spaces, hospitality venues, and healthcare institutions.

The towel warmers market research report is one of a series of new reports that provides towel warmers market statistics, including the towel warmers industry global market size, regional shares, competitors with the towel warmers market share, detailed towel warmers market segments, market trends, and opportunities, and any further data you may need to thrive in the towel warmers industry. This towel warmers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The towel warmers market consists of sales of hydronic towel warmers, swivel towel warmers, and curved towel warmers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified.)

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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