Towel Warmers Market Report 2026

The towel warmers market size has grown strongly in recent years. It will grow from $0.76 billion in 2025 to $0.82 billion in 2026 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to home renovation activities, growth in residential construction, hospitality sector expansion, demand for bathroom comfort solutions, rising disposable incomes.

The towel warmers market size is expected to see strong growth in the next few years. It will grow to $1.15 billion in 2030 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to smart home adoption, energy efficiency regulations, growth of luxury housing, expansion of hotel and spa facilities, consumer preference for wellness products. Major trends in the forecast period include rising demand for smart bathroom appliances, growing adoption of energy efficient heating, expansion of designer and luxury towel warmers, increasing use in hospitality and wellness spaces, integration of programmable temperature controls.

The increasing home renovation activities are expected to drive the growth of the towel warmers market going forward. Home renovation activities involve improving or updating a residential property by modifying its structure, design, or features. The rise in home renovations is primarily influenced by higher disposable incomes, as increased earnings allow homeowners to invest more in upgrading, remodeling, and enhancing their living environments. Towel warmers contribute to home renovation efforts by adding both luxury and functionality to bathrooms, improving comfort, energy efficiency, and overall property value. For example, in April 2025, Houzz, a US-based platform offering software for construction and design professionals, reported that 54% of U.S. homeowners undertook renovation projects in 2024, with 24% upgrading bathrooms, matching the share renovating kitchens. Therefore, rising home renovation activities are driving the growth of the towel warmers market.

Major companies in the towel warmers market are emphasizing the integration of advanced heating technologies such as 360° surround heating to enhance comfort, ensure uniform heat distribution, and improve user convenience. The 360° surround heating system incorporates heating elements that wrap around the chamber walls and include bottom heating, providing consistent warmth and minimizing cold spots in towels. For example, in October 2025, VEVOR, a China-based home-improvement brand, introduced its new Towel Warmers series featuring 360° surround heating technology designed to warm towels evenly to approximately 155 °F and maintain consistent heat levels. The VEVOR towel warmers also include an LED control panel with three temperature settings, four timer options, and a 24-hour delay-start function, along with safety features such as an integrated child lock, enhancing comfort, reliability, and convenience for households seeking spa-like warmth at home.

In May 2023, Harrison Bathrooms Ltd., a UK-based manufacturer of bathroom products, expanded its partnership with Ideal Bathrooms (Wolseley) Ltd. to strengthen the presence of its Scudo brand across the UK. Through this partnership, Harrison Bathrooms Ltd. and Ideal Bathrooms (Wolseley) Ltd. aim to improve product availability, enhance service efficiency, and support ongoing growth of the Scudo bathroom range. Ideal Bathrooms (Wolseley) Ltd. is a UK-based provider of bathroom and plumbing solutions.

Major companies operating in the towel warmers market are Roca Sanitario S.A., Zehnder Group AG, Porcelanosa Group, Stelrad Radiator Group, Pitacs Limited, Cordivari S.p.A., Korado Group, Vogue UK, Myson Inc., Kermi GmbH, WarmlyYours, Jeeves Heated Towel Rails, Radox Radiators, Amba Products, Apollo Radiators, Runtal Radiators, Bathroom Butler, Aeon Radiators, Reina Radiators, Hudson Reed.

North America was the largest region in the towel warmers market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the towel warmers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the towel warmers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The towel warmers market consists of sales of hydronic towel warmers, swivel towel warmers, and curved towel warmers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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